Analysis of furniture market survey report

Before determining the sales plan, we should conduct market research to avoid making unrealistic predictions. The following is the relevant content of the furniture market survey report I compiled for you, hoping to help readers.

Furniture market survey report:

First of all, that understanding

Chinese style furniture

China furniture has a long history. As early as the Shang dynasty, there were primitive types of furniture such as clothes for cutting meat and boards for putting wine. But now the mainstream consciousness of "Chinese furniture" basically defaults to "Ming and Qing furniture". This is because it not only develops Chinese classical furniture to the peak, but also represents the unique charm of China culture and attracts the attention of all countries in the world.

China furniture is the product of China's indoor characteristics and the charm of ancient literati. There are three common forms of classical architectural space in China, namely, palaces and temples, palaces and gardens, courtyards and residences. These three architectural forms are all manifestations of ostentation and extravagance and cultural self-restraint. Secondly, according to the productivity level at that time, there were not so many kinds of furniture materials to choose from, which made the furniture in China unique. And the unique types of furniture in China, such as incense sticks and screens.

European Furniture

European furniture, as well as the "European style" in European interior decoration style, is a general term, including Baroque, Rococo, Gothic and so on. European furniture is an important element of European classical style decoration, with Italian, French and Spanish style furniture as the main representatives. It continues the characteristics of royal aristocratic furniture from17th century to19th century, and pays attention to exquisite workmanship, simple structure, smooth lines, rich colors and strong artistic sense. In creating an atmosphere, European furniture has two characteristics: first, it pursues magnificence and emphasizes rational harmony and tranquility. The second is to pursue decorative romanticism and irrational endless fantasy, which is full of drama and passion. The overall feeling is luxurious and elegant, very solemn.

Children's furniture

Children's furniture, as its name implies, is specially designed for children. It is a set of furniture tailored to children's unique physiological structure and psychological needs. Its biggest feature is that it has different characteristics according to different age groups of children.

Age design needs furniture characteristics

Infant is comfortable, safe and healthy, with comfortable sleeping and activity space.

3-5 years old, cheerful and interesting, emphasizing the storage function.

6-7 years old, fully functional, rational use of space, entertaining.

8- 10 years old has the function of reading, emphasizing safety and cultivating various hobbies.

Second, the commonly used materials

The raw materials of traditional furniture in China are basically 100% wood. Wood is divided into hardwood and cork according to its firmness. Exquisite ancient furniture mostly uses hardwood, mostly with dense and solid texture, elegant color and vivid patterns. Because of the stability of wood, the furniture made has a long circulation time, which is very common now: (Figure 8)

Since ancient times, rosewood has been regarded as the most precious wood. Its texture is solid and its production speed is slow. Raw materials or furniture can hardly exceed one foot. Therefore, most of the furniture is made of several tenons. If there is a whole plate, it will be very precious and rare. The color of red sandalwood is mostly purple-black, and there is almost no texture, but the quietness and nobility it exudes are incomparable to other wood.

Huang Huali and Huang Huali mostly appear on Ming furniture. Huanghua pear has dense wood, the color varies from light yellow to dark brown, and the texture is hidden or present, vivid and changeable. Generally, the longer Huang Huali furniture is used, the brighter its color is, which is more suitable for modern space.

Chicken wing wood chicken wing wood is solid in texture, purple and brown in texture, slender and moving. Later generations used it to make its lines smoother and inject new ideas into tradition.

The really good rosewood is similar to rosewood, but the luster and color are slightly lighter. Warm color and thick color, high yield.

Compared with hardwood, there are many kinds of cork, which can be made into furniture at a price more acceptable to most people. Except for a few softwoods, such as beech and nanmu, which are flexible and durable, other softwoods are soft and suitable for carving small furniture and details, such as decorative patterns. Many softwoods are also used with hardwoods. Beech, camphor, pine and Chinese fir are all common cork.

In our actual investigation, most Chinese furniture found is elm. After consulting merchants and consulting materials, it is found that elm wood is tough, clear in texture, moderate in hardness and strength, suitable for general carved reliefs, smooth in plane, beautiful in chords, and has the pattern of "chicken wing wood", which is one of the main furniture materials. The characteristics of its wood are clearly distinguished by heartwood, the sapwood is narrow and dark yellow, and the heartwood is dark purple gray; The material is light and hard, with high mechanical strength, flat texture and rough structure. Can be used for furniture, decoration, etc. Elm can be dried, shaped, carved, polished and painted to make exquisite carving crafts. It can be seen everywhere in the furniture market in the north.

European furniture Because foreigners pay attention to personal freedom and enjoyment, and pay attention to greater comfort in furniture selection, the seats are all made of large-scale fabrics, leather and other soft bags. Secondly, in creating a unique sense of art, wrought iron and other metal materials are also common in European furniture.

Because children are naughty and active, in order to prevent collisions, the materials used in children's furniture are mostly soft materials. In the wood series, it is usually soft pine. In addition, because children's immunity is much weaker than that of adults, we should pay special attention to some paint decorations of furniture, which are very easy to volatilize some harmful substances, and furniture paint should be water-based to reduce the harm to the body. (Numbers 10, 1 1)

Third, the processing technology

Mortise and tenon structure is the most commonly used processing technology of Chinese furniture, which can be classified according to structural coordination. "tenons and mortises" can be roughly divided into three types: one is mainly the joint of faces, the joint of two sides, and the joint of faces and sides. Such as "notch tenon", "mortise tenon", "dovetail joint", "threading tenon" and "tying tenon".

The other is a structural method as a "point". Mainly used for T-joints, angle joints, cross joints of horizontal and vertical beams, expansion joints of straight beams and curved beams. Such as "grid shoulder tenon", "double tenon", "double clamping tenon", "hook tenon", "wedge tenon", "half tenon" and "through tenon".

There is also a construction method that combines three components and connects them with each other. This method is more complicated and special besides using some tenon-mortise combined structures mentioned above. Such as "supporting angle tenon", "long and short tenon", "holding shoulder tenon" and "zong angle tenon".

European classical furniture, sculpture, mosaic and other production processes are readily available. At present, the processing technology of Jane European white embryo furniture mainly includes blanking, fine cutting, double-sided planing, sanding, punching, milling, slotting and carving. The key machining processes are drilling, milling, chamfering and carving parts, and the machining accuracy must be ensured, and the assembly accuracy of the assembly process must be within the allowable error range.

Children's furniture is often made of pine (Figure 12, 13). The manufacturing technology of pine furniture mainly includes: sawing-dissolving fat-degreasing-drying-surface processing-defect removal-lengthening (tenon milling-gluing-finger joint) and splicing (side planing-gluing).

Fourth, decorative features.

China furniture broadly refers to Ming and Qing furniture, so in terms of decorative features:

Ming furniture pays attention to the beauty of lines. It doesn't win by complicated ornamentation, but focuses on the line changes of the external contour of furniture, which varies from thing to thing and shows its appearance, giving people a strong beauty of lines. Decorative techniques are good at refining and selecting, which are mainly embodied in wood grain, carving, inlay and accessory components, reaching an unprecedented level. In the selection of materials, great attention is paid to the texture of wood. All "beautiful materials" with clear and beautiful texture are always placed in the prominent part of furniture, which is particularly useful and meaningful. There are many carving techniques, such as relief, through carving, the combination of relief with through carving and round carving, among which relief is the most commonly used. Sculpture has a wide range of themes, including rolling grass, lotus pattern, moire pattern, ganoderma lucidum, dragon pattern, insect pattern, flowers and birds, animals, landscapes, figures, Feng Huangwen and religious patterns. The knife method has smooth lines and vivid images. Carving (Figure 14) is mostly done on the back plate, tooth plate, teeth, enclosure and other places of furniture, and small-area carving is often done to win more with less, with exquisite workmanship and strong skill. In terms of decoration, qing-style furniture made full use of various decorative materials and arts and crafts in pursuit of rich and luxurious decorative effects, which can be described as a collection of decorative techniques. The most commonly used decorative techniques in qing-style furniture are carving, inlaying and painting. The carving knife is meticulous, and through carving is the most commonly used, highlighting the ethereal and transparent effect, and sometimes combining with relief to achieve a better three-dimensional effect.

European furniture is often dominated by dark colors, with complicated carvings and gold, silver and marble, showing the luxurious life of European upper class. The most striking feature is inlaid with jade, which is heavy in style and also called jade furniture. The frame is made of solid wood with flowers and trees on the surface. The dining chair also combines the use of some leather. The sofa is completely leather, with dark wallpaper as style accessories, oil painting as decoration, European lamps and large flowers. European furniture also has the most important white series, also called white jade furniture; European sofa: made of natural leather, with large style and complicated carving.

European classical furniture is mainly divided into "baroque furniture" and "rococo furniture", and relatively simple "neoclassical furniture" appeared in the later period, which mainly has three characteristics:

1, complex lines, pay attention to the sculptor: "Baroque furniture" has complex and exquisite carving patterns; "Rococo furniture" attaches great importance to sculpture, but the lines are softer; The lines of "neoclassical furniture" are brighter, and the texture is mainly presented by inlaying and pasting.

2. Preference for bright colors: in particular, "Baroque furniture" has strong colors, in which gold is the main color, and it is decorated with gold plating or gold foil, which looks magnificent; "Rococo furniture" is soft in color, with beige and white patterns as the main colors; The color of "neoclassical furniture" tends to be warm, such as log color.

3, pay attention to decoration: whether it is "classical" or "neoclassical furniture", you can often see various embroidery cloth, tassels and rivets and other decorations.

Children's room furniture decoration (Figure 17) is usually dominated by bright, relaxed and pleasant colors, with strong color contrast. There are different decorative styles for boys and girls. Boys prefer light blue series and girls prefer pink series, creating the effect of princess room. Secondly, to meet children's aesthetic needs, cartoon patterns are also common decorative themes.

Verb (abbreviation of verb) summary and design conception

Through this survey and the data collection and integration after the survey, we have a comprehensive understanding of Chinese, European and children's furniture. In the next independent design, we decided to design new Chinese furniture.

During the investigation, we found that most Chinese furniture on the market at present is under the banner of new Chinese style. However, some of their "new Chinese styles" are full of ancient flavor, mainly decorative, and still use traditional complex carvings or mosaic patterns, which can not reflect the "novelty" of "new Chinese styles" and are expensive and not suitable for ordinary families. Compared with traditional classicism, these furniture do not show elegant charm. Therefore, in our design, we will interpret and use traditional cultural elements to construct and design more fashionable and modern furniture that meets the needs of the broad masses of the people and does not break away from the classical charm of China.

Of course, if you have acquaintances in furniture stores, it is best to learn about the sales of various furniture brands and styles, which are more popular and better to sell, which are more beautiful and not to sell, and others, and make a summary.

With the rapid development of society, people have higher and higher requirements for the quality of life, and the quality of furniture is one of the important factors that lead to higher and higher requirements for furniture. In order to broaden our horizons and learn more about modern home design and modern home decoration design, the teacher organized us to conduct an investigation at Red Star Macalline.

In the process of investigation, we have been to various styles of furniture stores, Chinese, European and Japanese, and the following brands of furniture left a deep impression on me.

We walked into a furniture store named Di Xin, and the clerk introduced them as a well-known furniture brand in Hong Kong. The design is very simple and generous, and will not be out of date. In addition, because Hong Kong's land is relatively expensive, the houses are relatively small, the space utilization rate is relatively high, and the simple and atmospheric design and simple colors are suitable for a wide range of ages, from children to the elderly.

Louisa is European and American style furniture. The design is noble, elegant, colorful and smooth. Usually the outline and corners are symmetrical, enjoying gold and bronze, showing a noble atmosphere. European and American furniture has a strong decorative and gorgeous, rigorous and rich cultural heritage. Comparatively speaking, American furniture is more practical and does not pursue publicity. European and American furniture mostly adopts frame style, and the fabrics are mostly leather and linen, and the interior is mainly filled with sea surface and space cotton. European and American furniture is comfortable and generous, but it is not suitable for small apartments and small house prices, and the price is more expensive.

"Love in Windsor" is an English pastoral style furniture. English country style is also called English country style. The design shows a leisurely, comfortable and natural rural life. English rural furniture, as a typical representative of rural style, is highly praised by people for its natural, simple and elegant temperament. Give people a feeling of natural return. The natural and smooth lines of hand-carved solid wood and Cinnamomum camphora exude a quiet and elegant pastoral life everywhere. The clear and elegant surface is slightly carved, and the smooth curve outlines the perfect shape. It is undoubtedly an excellent choice for those who love and admire the natural atmosphere.

Founded in 1984, the Federation is an earlier furniture brand in China. Its main products include civil high-end solid wood furniture, soft sofas, mattresses, custom wardrobes, carpets and so on. It is recognized as one of the few enterprises in the industry that insist on the original design of furniture and take the independent design and research route. "Take design as the guide, carry forward China home culture and lead the domestic furniture consumption trend" is the product development goal and slogan put forward by the Federal Group in the early days, and it has been promoted to the height of building the core competitiveness of enterprises. The design pursuit of the Federation has always been to consciously solve the growth path of local enterprise brands and value chains, and strive to build a "Made in China" value chain. Starting from China's highly decentralized and low-level furniture industry, we should get rid of the temptation of "low-end" and "copy" from the beginning, return to the source of consumption, pursue original design, and integrate the western modern furniture style with the essence of Chinese traditional furniture culture. Therefore, the products of the Federation are rich in profound cultural connotations and distinctive characteristics of the times, and become synonymous with "high-quality life", guiding people's consumption concepts and trends. It is a brand that is more suitable for the public.

"Dianmuxuan" is a brand of Chinese wooden furniture, with rich and refined shape, steady and generous, moderate proportion and smooth lines. Simple decoration is not complicated, decorative lines are meticulous, unpretentious and one-sided. Re-carved, the patterns are mainly dragons and phoenixes, flowers and birds, fish and insects. The color is mainly black and red, which is profound and quaint. It has a strong Chinese flavor, so the price is very high.

Schumann is a multifunctional furniture brand. Multifunctional furniture is loved by people because of its novel shape and comfort. Multifunctional furniture, as its name implies, is multifunctional. It occupies less space, has strong functionality and flexibility, and can be folded and expanded. For example, the simplest combination of bed and sofa. In addition, although multifunctional furniture saves space, it also fully embodies the requirements of ergonomics in terms of comfort and achieves comfort. In addition, the shape is also very novel and modern. The main material of the product is environmentally friendly and durable cyanamide board. Especially in line with young consumers' pursuit of fashion and modern taste.

The modeling and functional design of Yifeng sofa comes from the pure European classic style, and the biggest selling point is the comfortable sitting feeling. Yifeng naturalism series sofa is made of high-quality cowhide in alpine region, which is firm, flexible, breathable and comfortable, and has the characteristics of warm in winter and cool in summer. Fillers are high-elasticity and high-density polyurethane, natural down and superfine fiber.

Make the sofa more comfortable and durable. Yifeng sofa series, each piece of leather is carefully selected and tanned by professionals, and after many scientific procedures, it achieves perfect quality and style. This kind of high-quality leather is not only durable, but also produces a natural luster on the leather surface due to friction during use, which is easy to maintain and durable.

The above is our introduction to the Red Star Macalline furniture market. Through the investigation of the furniture market, I think the furniture in the furniture market is dazzling, and all kinds of furniture have different styles. For the choice of furniture, everyone should choose suitable and comfortable furniture products according to their own actual situation. Of course, we should pay more attention to the quality and functionality of furniture.

Market survey of mahogany furniture;

The market research report of mahogany furniture industry uses scientific methods to collect, record and sort out the market information and materials of mahogany furniture industry purposefully and systematically, analyze the market situation of mahogany furniture industry, understand the present situation and development trend of mahogany furniture industry market, and provide objective and correct information for investment decision or marketing decision of mahogany furniture industry.

The market survey report of mahogany furniture industry includes: market environment survey of mahogany furniture industry, including policy environment, economic environment, social and cultural environment survey; The investigation of the basic market situation of mahogany furniture industry mainly includes market norms, overall demand, market trends, market distribution share of the same industry, etc. Investigation on sales possibility, including the number and demand of existing and potential users, the changing trend of market demand, the market share of competitors' products, the possibility and specific methods of expanding sales; It also includes the investigation of consumers and consumption demand, enterprise products, product prices, social and natural factors affecting sales and sales channels of mahogany furniture industry.

The market research report of mahogany furniture industry adopts two research methods: direct investigation and indirect investigation:

1) direct investigation method. Through direct telephone communication and in-depth interviews with major domestic and foreign manufacturers, traders, downstream demand manufacturers and related institutions in the mahogany furniture industry in major regions, the original data and information on the market of related products in the mahogany furniture industry were obtained.

2) Indirect investigation method. Make full use of all kinds of resources, historical materials and second-hand materials to obtain relevant information and dynamic data about China mahogany furniture industry in time.