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Australian wine lost its market in China. What is the reason for this?
Although the South African wine industry was depressed after the COVID-19 crisis, China belongs to the local wine industry? Lifeline? . In the past three months, South African wine exports to China have increased by 50%. South African Standard Bank, which is invested by China enterprises, has started to use China e-commerce platform to connect local wine merchants with China consumers to promote exports. In April this year, in response to the COVID-19 epidemic, South Africa implemented a series of nationwide restrictions, including a nationwide ban on the sale of alcohol. Subsequently, South Africa constantly adjusted the restrictions and implemented them several times. Prohibition? . Such a move has caused economic losses to local wineries and related industries.
After the strict ban in South Africa, a large number of wines, white wines and rose wines were seized, and tourists who once gathered in wineries near Cape Town for wine tasting and photo taking disappeared. However, all this has changed since the Ministry of Commerce of China intervened in the anti-dumping action of Australian imported wine in June last year. According to the statistics of the South African Wine Trade Association, South Africa's wine exports to China have soared by 50% in the past three months. Moreover, people have high hopes for China to reduce Australian wine stocks and achieve sales growth during the Spring Festival.
We can now achieve greater sales growth. Sean, Marketing Manager of South Africa's Lilef Winery? Mcveigh said. Within one year, the company increased the number from sending 3 to 4 containers to 15 to 20 containers, and signed a new sales agreement with China. At present, there is no trade agreement between China and African countries, but South African enterprises have started to do business in the field of wine. South African Standard Bank holds part of the shares of Industrial and Commercial Bank of China, and it uses an e-commerce platform in China? Matchmaking? Its customers and China buyers to promote exports.
Leon, CEO of Standard Bank Africa Personal and Commercial Bank? Leon Barnard told Africa Report)5438+04 last month that the bank hoped to promote Alibaba to supply South African red wine on its e-commerce platform on a large scale to meet the demand for wine in China. Is the bank active? Trying to achieve this goal earlier this year? . Besides wine, China also transferred aluminum, copper and coal from Australia to Africa. According to China Customs data, in the fourth quarter of 2020, Australian aluminum imports to China decreased by 22%, while those from Guinea soared by 70%.
According to the data of China Customs, during last year 1 1, China imported about 26,700 tons of copper concentrate from Australia, which was 34% lower than last year 1 and 77.8% lower than last year1.It was the lowest monthly import of copper concentrate since April this year. At the same time, Congo's copper concentrate exports to China are also increasing. In addition, South Africa's coal industry has also increased. Last month, South Africa exported the first batch of electric coal to China in the past five years. Exporters hope that the sales of 202 1 will increase even more.
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