In those years, the "spam message" you deleted turned out to be a copy treasure!

Copywriting learning materials are everywhere: billboards on the street, promotional posters in shopping malls, menus in restaurants, and even "spam messages" that we delete without looking. There are hidden skills and routines in these words, which are unique in creativity and strict in logic, exciting or moving.

Hunter Jun collected some "spam messages", which can stir people's hearts in just a few tens or hundreds of words. I have to admire these masters who play word games. See if these messages attract you.

Sensational short message

When you are short of money, colleagues can take out 5000, relatives can take out 20000, brothers and sisters can take out 50000, and parents can take out 50000! But I'm the only one who can help you 2 million, 5 million, or even 10 million! ! ! -Loan Company Limited.

Comments: Compared with the cold loan SMS, is this one more human? Hit the nail on the head, and funny. Investment is not so much loan information as a sharp golden sentence, which contains "worldly wisdom" and gives people a particularly strong sense of substitution.

A short message with strict logic

When children fall behind other students, how to improve their grades? How to stimulate children's interest in learning? Which book is the most reliable? What effect does the difference between good and bad school teachers have on children? How should parents choose off-campus remedial classes? -Dr. Zhou painless abortion, eliminate your troubles from the root.

Comments: The awesome thing about this short message is that it has a mystery at the beginning, and it is linked by one link, which arouses people's interest in reading. When the mystery was finally solved, it suddenly turned around and the mountain road bent eighteen times, throwing out a jaw-dropping and reasonable answer.

There is such a similar joke:

Why did the 90-year-old woman die naked on the street? Why do hundreds of donkeys scream at midnight? Why are condoms repeatedly attacked by black hands in the canteen? Why are girls' dormitory underwear often stolen? Who did this? The old nun's door is knocked at every night. Are you a spirit or a human? What is hidden behind the accidental death of hundreds of little bitches? Behind all this, is it the distortion of human nature or the decline of morality? Is it a sexual outburst or despair? Please pay attention to CC***8' s great contribution "The Landlord Never Returns" at 8 o'clock tomorrow night. Let's follow the camera into the inner world of perverts …

This short message tells us that the copy should not be straightforward, there should be ups and downs, and don't get rid of the burden until the last minute.

Spend a lot of money on text messages.

Urgent! Urgent! Urgent! My husband is too old to have children, and his huge family business runs in the family. Through the agreement, I will find a healthy man to help me get pregnant. Thanks again for 2.6 million yuan. Please contact me if you are interested: XX.

Comments: Originally, this kind of short message was more common in telephone poles. Without exception, its content is that the local tyrant's husband is infertile or dies, and the young woman pays millions to inherit the family business. From the perspective of copywriting, do you think this copywriting is attractive? The benefits are vividly displayed: free sex, gold million, ahead of Momo 100 years.

The enlightenment of this short message is: learn to package your own selling points and highlight the best interests.

The short messages mentioned above all belong to the category of spam messages. The following is a short message copy of a formal enterprise.

Selling cute text messages

Your Alipay has a transaction of 1.00, and you can't tell others when you die. The check code is XXXX, and the only hotline is 95 188 Alipay.

Comments: We often see such verification code messages in our daily life, but I'm afraid it's rare to see such a cute tone like Alipay. Sometimes proper selling will make users feel that this brand has more personality.

Another example is this:

Literary short message

Girl, we are new here. Is there anyone to spend this long summer with you? Why don't we give you some comfort? XX Weibo has a new 6-key password for printed canvas bags.

Girl, when the Dragon Boat Festival arrives, just fold it. Never recite it.

Girl, it's hot in an instant. It's really annoying. So, when we go to a new place, we send coupons to cool you down. Is there anything more considerate than the boyfriend you realize?

Comments: You see, ordinary short messages are so fresh and refined, full of literary flavor. Do you have a good impression on the brand just by reading short messages?

Humor and wit

Comments: Humor is more acceptable to customers, but attention should be paid to empathy to avoid excessive self-satisfaction.

Suspense class

Explore XXX, one of your mobile phone contacts has set you as a "secret crush". Because you didn't use explore XXX, your contact sent you a short message to inform you. ...

Comments: Suspense news can arouse people's curiosity. Even if you don't believe it, is it a little itchy? I want to open it. What if someone really has a crush on me?

Are these short messages interesting, so that you can remember these products while smiling? The biggest feeling of Hunter Jun after reading it is that it is human, grounded and very social. This paper summarizes the writing skills of "short message copy":

1, title party

When we watch the news, we are usually attracted by the headlines and then click in, which is the so-called headline party. You can also use the title party in short messages. Do you know that?/You know what? It is said that? , shocking secret! It's terrible, many people don't know why, can't ... and so on. Think about how you share gossip with your friends.

2. Simulate conversations with users

Who is the user? You read it once and didn't buy it? Are you eager to buy products? Is it a wait-and-see discount? Is it repurchased by old users? Did you say in a hurry on the way? Or in an elegant and comfortable restaurant? Is it day or night? In other words, you should put yourself in a dialogue scene, talk to people and talk nonsense.

3, affectionate confession

I feel that the user is in front of you, and you have to impress her with what you say, just like a deep confession. Think about how you fell in love with the person you like, and in what way would you impress her with your confession?

4. The message content should be concise and the skeleton should be clear.

Generally, a short message can be sent in 70 words, but we'd better make it as short as possible, and the content of the short message should not be too long. Its conventional writing is nickname+marketing theme+activity time+promotion point+store address+signature.

Just be clear about who I am, what I'm going to do now, and what I can bring to you (describe the scene and have an interest association with users).

For example, as the Lantern Festival is approaching, it is easy to send a special ticket to 200 yuan to help you call a special car to go home early for the holiday. That is, today's login is valid. T.n\rzlw 1 unsubscribe back to n Easy Car.

5. Differentiate the content sent by user groups.

Everyone likes something for different reasons, but there must be a group range, and we can separate them and label them. They can be frank, warm, relaxed and humanistic messages, which will exceed their expectations and stimulate their interest, just like the following small and fresh messages.

Ex: Girl, we are new here. Is there anyone to spend the long summer with you? Why don't we give you some comfort? XX Weibo's new printed canvas bag has a 60% discount.

6. Temptation triggers action

All the previous preparatory actions are for one purpose, guiding users to pay the bill. So after attracting users' attention and making them interested, there is still one thing to do. That is, trigger actions to let customers consume immediately, or guide customers to join shopping carts and collect products. Are all ways to trigger their actions. Usually, the way to trigger behavior is induction.

Example: the former 100 customers are free, or the former 100 users can get XXX yuan vouchers, discount coupons and so on.

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