They all say they drive a Mercedes-Benz BMW. How to understand this sentence?

I have always had a bad impression of Germany. I think when Santana entered China, it didn't give China anti-lock braking technology, which caused thousands of major traffic accidents in China, and I almost died because of braking technology problems. The highlight of BMW is its handling, and BMW has been promoting its driving pleasure. Due to the excellent handling of BMW, the owner can directly feel the BMW experience when driving a BMW. So the idea of driving a BMW spread. The tension began to disappear, which showed that the roll became larger obviously when cornering, the body rebounded more, the steering feeling was lighter, and the road feeling feedback was no longer obvious. As the soul model of BMW, I personally feel a little too compromised to the market.

BMW's main customers are young and enterprising senior gold collars, who have no shelf and prefer to drive by themselves. Mercedes-Benz is usually driven by the driver, and the back seat is the theme. So there is the saying that driving a BMW and riding a Mercedes. Of course, this was said many years ago, and now with the continuous progress of technology, the major models of these two brands will change more or less; By then, Mercedes-Benz's handling performance will get better and better, and BMW will begin to compromise on ride comfort. In fact, you can see the difference between BMW and Mercedes from this jingle. "Driving a BMW": It can be seen that BMW requires better handling, which seems to give people a sense of movement. Mercedes-Benz: What is needed is good comfort.

The strength of the real troika is not much different, and they can all make models similar to or even better than their opponents. It is more important to distinguish the audience and avoid market confusion caused by vague positioning. The market is so big, everyone eats their own food and the total profit is maximized. Because BMW Mercedes-Benz and Volvo are mainly sold to the rich, the slogan of driving a BMW Mercedes-Benz was put forward at that time. One emphasizes good driving experience, and the other focuses on ride comfort.