How to harvest the flow of people going out! Detailed drainage ideas!

Whether it is physical business or internet business, traffic comes first, there is no traffic, no customers, and everything is impossible. Different from physical commerce, the drainage of the Internet is not like the drainage of offline stores. You can put up a promotional poster at the door or put a speaker to shout "big sale" To be an Internet-related industry, we must first know how to drain.

A while ago, I chatted with a friend who is doing WeChat business. Now we mainly sell some hometown specialties, but the business has not been very good because there are not many customers. Now some friends and relatives in the circle of friends occasionally take care of business and can't do much. Knowing that I'm doing drainage now, let me give you some advice. I was in no hurry to reply at that time. After breaking up, I thought about it carefully and thought it was promising.

First, the target population positioning

Later, for the main target group of the product, I communicated with that friend many times, and finally determined the main target group: one is a foreigner, the other is a foreigner, in short, the floating population. The reason is that people who have been in the field for a long time miss their hometown, see the specialties of their hometown, and see the products with memories of their hometown. Can they not support it, can they not be tempted, and can they not buy it? It is human nature for foreigners to come to a new city, full of freshness, eager to understand local culture and taste local specialties; I have learned and tasted it myself. It is also reasonable to prepare a local specialty for family and friends when you go home. Target customers have been determined, how to drain this part of the population? Let's take a look at the specific drainage ideas.

Second, the drainage ideas

There are two ways of drainage, because both outsiders and outsiders are collectively referred to as "outsiders" for locals, and as a business, you have to harvest these two "outsiders" in two ways. Let's talk about how to harvest the people who go out, taking Hunan as an example:

on-line

1. Post it.

First, they are posting it. Open the post bar and search for keywords, such as: "Hunan people can see the relevant post bar, and then find a way to directly drain the people in the post bar to WeChat or WeChat official account. It is suggested that groups can be used to attract them. For example, a post said that a fellow villager who worked hard in a foreign land was bored and had difficulty heating together, and established a "Hunan people are in XX, add me XXX, and immediately pull the group, let's communicate and get together."

2.QQ group

Followed by QQ group. Same as above, when we open the QQ search box, we can search for "Hunan people in or with areas" such as "Shenzhen, Hunan" and "Guangzhou, Hunan" as above, and recommend the latter, because subdivided areas can get more traffic and facilitate later classified management. As for how to drain after joining the group, we can use interests to lure and emotions to move. I believe that as long as I am in the WeChat business, group promotion and marketing must be more routine than me, so I won't teach fish to swim.

Offline

With the corresponding online and offline drainage ideas. Where there are many people going out to work, we will naturally go there. When going out, you must take transportation. The major bus stations, railway stations, airports, toll stations and gas stations on the expressway are all places where we can arrange drainage. As for the plan, we can mainly promote the official WeChat account. For example, no matter how far you go out, don't forget the taste of your hometown, pay attention to the official WeChat account, what is happening in your hometown, and share new things in your hometown every day. Now scan the code and pay attention to sending a can of chopped pepper, and easily harvest hundreds of accurate flows every day. "

So how do you get the flow of outsiders? In fact, the truth routine is the same as above, in short:

Offline gameplay will not be shared repeatedly, and you can directly copy the above routines. Speaking of online, take Shenzhen as an example, you can't miss the post bar and QQ group. In QQ and Post Bar, you can find the post bars and groups gathered by foreigners in Shenzhen, and follow the same routine to the post bars and QQ groups for drainage. In addition, there are various university campus post bars and QQ groups, which can also harvest many international students; You can also go to the local comprehensive information publishing platform, such as platform 58, to publish housing rental information and recruitment information, and also gain a lot of traffic; There are still many channels and methods to explore and think for yourself.

I have been doing Internet business for three years, and I know the importance of traffic in this Internet age. Now that the 5G era is coming, the Internet will enter a period of traffic explosion. Whether you are doing offline or online products and services, you want to get customers and earn more money. Drainage may be a course that you don't have to master, but you must learn. This is also the significance of my writing drainage articles. There may not be any tricks you can use, but I hope that after reading it, you will at least have some ideas or interests in drainage.