How will I make friends if I buy insurance? ...

? Fifteen years of marketing, 10 years have been devoted to the insurance industry. Now it's completely different from the meeting I just held in 2008. At that time, I called, made an appointment, sent a plan, and sent a text message. Now it is on WeChat, and even simple short-term insurance, customers can use WeChat to insure. Salespeople also have many ways to promote themselves. I am afraid that customers will feel harassed by calling and texting every day, so I send friends every day. ...

? So in the circle of friends, I saw the business partners of various companies competing for beauty every day. Often when a company's product copy comes out, many salesmen of this company forward links without thinking, and the recommendation words are exactly the same. I don't know if your customers will be unhappy. Anyway, this circle has never contacted me.

Today, let's talk about what is a circle of friends, which is a circle of friends that customers love to watch. If you want to build a friend that customers like to see, you must first have "user thinking": who is the object of my circle of friends? Occupation? Cultural background? Personality hobbies? Do we know each other? How long have you known? How to understand? Intersection area? ..... Want to truly achieve user thinking from four angles:

First: you think from the user's point of view. What message do you want to convey? Is the information you sent useful to users? This is what he wants to know. Does he need it?

Second: Who is the content written for and in what form? Understand the needs of users and write to people who don't need different copywriting. Words? Pictures? Video? Article link?

Third: What should I write to make them understand and feel? Avoid self-deprecating friends, how to stimulate each other's needs

Fourth: What time is it? The time when the other person looks at the circle is the time when you send it. Don't decide when to send it according to your habit of watching circles.

Let's not talk about how to send it today. Let's see how to send it. It's best not to send it.

1. About the link: Many small partners see the linked articles and wish to send them to customers, so I see such a circle of friends.

? What is the probability that a customer clicks on such a link? Especially when you send nothing but links, it is very likely that you are the "porter" in his mind. No matter how good the link is, don't send so many a day. A high-quality link, coupled with your own feelings, will make people want to read. It is not by brushing the screen to sell goods, but by winning professionally.

2. About sending pictures

? High-quality decoration pictures, carefully typeset pictures are always more obsessive-compulsive than taking a picture with a missing corner.

This is a photo of an outdoor morning meeting. What kind of pictures will attract your attention more?

3. About sending text:

Zazie Hoko

? In the text settings of WeChat friends circle, it is often impossible to display more than 6 lines. If what you write is not attractive in itself, I have to click on the full text. Maybe I won't read it, so the text is longer? Then post it in the comments! But be careful, the comments will shrink now!

4. When you want to improve yourself:

? It is necessary for Wang Po to sell melons, but she is not praising herself, but telling customers what you can bring him.

? Last year, the seminar on French business was a great success. Many friends listened and circled, but the problem came: 1. Are you sure that your customers will watch it in the circle of friends if you take the PPT of the teacher's lecture? 2. Or you don't need a professional explanation of those outlines. Can customers understand what you want to express? 3. Do bosses who really need legal and business knowledge to help them make financial planning have time to even swipe their screens on your WeChat friends?

Zazie Hoko

As a spectator in such a circle of friends, I have a few questions: Have you really listened? Not stealing pictures? What does it matter to me whether you go or not? Which risks listed above are consistent with me?

But:

What if there is a photo of me and the chief lawyer in the photo?

If my topic is: "I always thought that legal businessmen are far away from our common people, only after listening to it did I know that common people need legal wisdom to plan financial risks, because we common people can't afford to lose, and few people have the time and capital to start over." So much information, you must share it with your brothers (sisters) when you have the opportunity. Does it feel very different?

Another example is that I want to send a circle of friends to recruit and attract outstanding people to join us:

We often see such recruitment.

But what if we change it? Tell them how great our little friend is. Isn't it much better than just posting a job advertisement?

Successful people attract success.

The following items only represent personal preferences and are for reference only:

? The last thing I want to see is that business partners send the following information every day: for example, if you are seriously ill and have no money to treat, it is easy to raise money; For example, where there was a tragic car accident, how many people were killed or injured, and how much money the car lost, but people did not have insurance; For example, which relatives and friends didn't listen to advice and didn't buy insurance, and then what a tragic thing happened …

? It's okay to send one once in a while, but it doesn't matter ... have you considered the user's feelings? This kind of news is inherently depressing. You often send it every day, and people who watch it will feel depressed and automatically block it when they see your circle. In fact, you can't achieve the effect of promoting the meaning and function of insurance at all.

? It is easier to explain the truth with simple stories than to suppress the news.

? The above are only some examples, not complete, for reference and inspiration only.

What you should pay attention to when sending a circle of friends is:

1. We are "alive" except for working and not working.

2. Don't just forward the link without any comments.

3. Don't brush your hair, please don't put your mind on it.

It's best not to make a long speech, but to make a comment.

A well-made picture is far better than a pile of maps.

6. Carefully typeset pictures make you stand out.

7. Don't sell products easily.

8. Keep in mind the positioning, reflect the professionalism and win respect.

Can friends recommend products? The answer is yes!

But if you want a wonderful recommendation, the copy will be very particular.

We have a chance to talk about this topic slowly.