How to apply to be a Taobao anchor

Applying to be a Taobao anchor has different steps and requirements depending on your identity. The specific information is as follows:

1. Merchant identity

Now for market merchants Applications are open to all market industries (except for some special industries (underwear, real estate). To apply for live broadcast permission as a merchant, you can click on the live broadcast console, and the system will automatically verify whether you meet the activation conditions.

If you meet the activation conditions If the conditions are met, the page will display "Confirm activation". After clicking it, you can activate the live broadcast permission for live broadcast; if it is not met, the non-compliance items will not be revealed on the page yet. You can self-check and improve through the following 5 conditions:

Store level one diamond and above;

Store Weitao level L1 and above (requested by original Weitao fans to cancel, effective from June 21, 2018) How to check Weitao level, you can click This view

The live broadcast platform will also combine the store’s old customer operation capabilities;

The live broadcast platform will also combine the matching of the store’s sales products with its main categories;

The live broadcast platform will also be evaluated based on the store's sales;

Sellers must comply with the "Taobao Marketing Activity Rules";

There are no illegal sales of counterfeit goods during this calendar year;

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During this calendar year, no points were deducted of 6 points or more due to serious violations of publishing prohibited information or counterfeit material ingredients;

Warm reminder: If you enter the center console and it is prompted that you do not have permission, It is recommended that you focus on customer classification and operation and maintenance on the customer operation platform and other places, and try to sell products that are consistent with the main categories.

2. Non-merchant status (expert/consumer)

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Being a non-merchant and an individual anchor, the basic threshold is to meet one of the following two conditions:

Condition 1: Taobao Master account level reaches L2 level; (If you are not a Taobao Master yet People, it is recommended to apply to be a resident expert first)

Condition 2: You need to have good field control ability, you need to be fluent in speech, clear in thinking, and highly interactive with fans, so you need to upload a video of the anchor’s environment Show yourself fully and comprehensively~ The video size should not exceed 3M, because the current system only supports about 1 minute, so it is recommended that everyone think about how to show their live broadcasting ability in 1 minute, and don’t limit it to self-introduction

Condition 3: Pass the Basic Rules Examination for New Anchors;

If you meet the above requirements and pass the review, you can immediately become a Taobao anchor~

Application Entry: Pass Taobao Live APP----Log in to your Taobao account----Consult the anchor recruitment on the banner picture

3.MCN partners (institutions)

Taobao live broadcast currently has. There are more than 200 MCN partner organizations (UGC Internet celebrity anchor organizations), and the platform hopes to cooperate with organizations (Internet celebrity/anchor organizations) that have rich experience and outstanding achievements in the field of live broadcasting.

If you are a brokerage company, its affiliates. There are a large number of anchors who have successful cooperation experience on other live broadcast platforms. If you want to join Taobao Live as an anchor operating organization, you can directly click on the "Taobao Live MCN Partner (Organization) Recruitment Instructions" to view the details~

< p>4.PGC live broadcast organization

If you are a professional column production team with rich and successful experience in content planning and production of variety shows and e-commerce programs, click "Taobao PGC Settlement Specifications 201702 Edition" to apply.

Extended information

Taobao Live content requirements:

1. Regardless of the content type, remember: WeChat, QQ and other account information must not appear. , immediately revoke their permission to publish videos once discovered.

2. If the video content contains pornography, gambling, drugs, smoking or drinking, the master’s account will be canceled immediately and we reserve the right to pursue liability.

3. Anchors are not allowed to add their own store or WeChat information in the comments of the live broadcast through the trumpet. Currently, it is found that this information will be automatically blocked, but you can share the baby address when the live broadcast is initiated. Share your store link on the first operation button of the live broadcast operation interface.

4. It is not allowed to promote account information other than mobile Taobao in any form in live broadcasts or videos, such as account information of third-party apps, etc.

Reference material: Taobao Consumer Service Center-How to apply to join Taobao Live?