9. 1 The box office soared after its release. Why is the cliff so horizontal?

The May Day holiday has passed. Have you seen the May Day movie this year? Earlier, we previewed the May Day movie. Today we will talk about the box office after the broadcast. Dozens of films were released on May 1 day. Among them, the romance "My Love" is the first film, which quickly broke through 100 million on the first day of release. The total box office revenue has been leading to the end of May 1, which is actually a bit different from the expectations of many netizens (including this small series). After all, many netizens were more optimistic about "Above the Cliff" directed by Zhang Yimou and starring Zhang Yi before May Day. After all, both the director and the actors had coffee there.

As the first genre film with the theme of spy war in Zhang Yimou, the story is based on real people, and tells the story of an agent of the * * * production party who was trained in the Soviet Union in the 1930s, only to be betrayed by a traitor and surrounded by the enemy. ...

Zhang Yimou, 7 1 year-old, devoted a lot of efforts to this film, striving to highlight the truth. The audience was deeply impressed by how to worship Taoism, the action scenes of the actors themselves, the music, and even many details of the ambush.

Film box office competition focuses on quality. "My Love" is the May Day box office champion, but the follow-up is weak. Because of the adaptation of Korean films, many details are not strictly handled, the logic is chaotic, and the values are also questioned. Although there are traffic stars starring Xu, it is difficult to make a big breakthrough in the box office follow-up, so quality is king. There are 13 films competing for the box office in this May 1 ST file, and only 5 of them are over 100 million, which means they have to accompany them for 8 times. Of course, it also indicates that many films will lose money Even if some box offices exceed 100 million, there is no guarantee that they will not lose money.

Since Tomb-Sweeping Day, May Day has been highly anticipated. 1 1 movie was released on May 1 this year. Among them, My Love is the sixth mainland movie on the Cat's Eye platform that wants to see more than one million people, so the expectation value is the highest, while the last movie that wants to see more than one million people is Hi, Mom, which finally won over 5.4 billion box office results, so My Love has been recognized by many viewers as the biggest dark horse on May Day.

By 2 1 p.m. on May 4th, Above the Cliff surpassed my love for the second time in a single day, with both screening times and attendance higher than my love. This data proves that the road to counterattack has begun on the cliff. Judging from the box office data, the box office distance between the two is only about 65.438 billion yuan, and the distance is getting closer and closer.

After the May 1 movie was officially released, only one of 1 1 movies scored more than 7 points, while six movies scored less than 6 points. Three cartoons are still inseparable, but none of them can be compared with My Love and Above the Cliff, so the biggest dark horse in May 1 will probably fall on My Love and Above the Cliff.

My love has an innate advantage, because many viewers regarded my love as the biggest dark horse before, but I didn't expect "Above the Cliff" to be attacked by word of mouth, and the biggest dark horse might change hands, and my love and the "May Day box office champion" would be missed for four reasons.

In terms of word-of-mouth, although "My Love" won 65.438+0.4 billion box office results on the first day of release, the film's word-of-mouth was poor, with a score of 5.4. Douban even classified the work as "failing", so the film's word-of-mouth was insufficient, which led to insufficient box office promotion in the later period.

Although the number of people who want to see "Above the Cliff" is not more than one million, the film has gained many loyal audiences with three screenings. Although the first day of the movie was only half what I loved, the movie had a good reputation. It is the only movie with a Douban score of over 7 on May 1st this year. Good word-of-mouth is the basis of box office rise, so the box office will soar in the later stage of the film.

There are also movie screenings. Because there are many people who want to see My Love, there are 6.5438+0.3 million films on the first day of its release, which directly determines the box office. Therefore, My Love, a high-profile film, won 65.438+0.4 billion box office on its first day of release. Lack of word of mouth, my favorite movies are falling, and the box office can't keep up.

Because few people want to see On the Cliff, there are less than 6,000 films on the first day, so the box office of this film is only over 40 million on the first day, which is far from the box office of My Love. After the film was released, it received rave reviews and word of mouth exploded, which led to the growth of the number of films and the box office of films. The former can't keep up with the box office, while the latter skyrockets, and the situation of "latecomers coming to the top" will become possible.

The most important thing is the above two points, as well as the plot and starring lineup. The plot of "Above the Cliff" is compact and ups and downs, while "My Love" is still the same set of roads, and there is nothing new, so in contrast, the plot of "Above the Cliff" is more attractive. Needless to say, "Above the Cliff" has gathered the best actresses, and there is no doubt about her acting skills, which is beyond the comparison of the two new actors in "My Love".

The word-of-mouth of "Above the Cliff" leads the May 1st file. Zhang Yimou's "Above the Cliff" was released on April 30th, and its word-of-mouth has been leading the May 1st file, with Douban 7.7, Cat's Eye 9. 1 and Taobao 9. 1 equally divided, ranking first in the May 1st file of all platforms. The film has a compact plot, and actors such as Zhang Yi, Yu Hewei and Amanda are highly praised for their acting skills, so they have a word-of-mouth advantage in schedule.

The plot is changeable, and the film depicts four people at the beginning. For the safety of the task, Lao and Chu and Liang Xiaolan were divided into two groups.

1. Lao Yu: "Live to find children" These two people are relatively mature brokers. Although they love each other, the task is dangerous and they care about each other's children. This line in this place is not useless. It announced the way adults were separated. Here, silence is better than sound. 2. Xiaolan and Chu Liang: Actually, the couple didn't have time to say a lot to each other when they were leaving, but at the end of the film, she didn't expect that the distant glimpse on the train turned out to be the last side of each other. 3. In the movie, Lao Zhang went to buy books, cleverly escaped the chase, but still saw his children. He has been very calm, can't help but ask the children, and finally exposed. This scene is very human. Xiaolan finally asked Zhouyi if Lao Zhang and Chu Liang were tortured. Zhouyi said no, they kept the last bullet for themselves and couldn't bear to tell Xiaolan the truth.

The main opponents of Above the Cliff also have their own advantages and disadvantages. For example, although the number of people who want to watch My Love has expanded, they will regret changing the schedule, because the May 1st file is not only more competitive, but also has no unique environment for couples to watch movies like the 520 file. "The Warriors of the Three Kingdoms" has a strong cast and is adapted from the game, but many people will demand it according to the standards of "Romance of the Three Kingdoms" or even "History of the Three Kingdoms" and think it is wrong everywhere. Even the audience who have played the game "True Three Kingdoms" will feel that the casting of the film is not satisfactory.

The biggest legacy of May 1st this year should be Looking for Han Ji. Different from the hard publicity before the release of other films, "Looking for Hanki" didn't have much publicity at the beginning of the release-My Love and "Above the Cliff" just got such a publicity bonus and became the second runner-up at the box office. Of course, as far as the cast is concerned, Ren Suxi and Li Baotian in Looking for Han Ji are not as good as those in On the Cliff. Moreover, the rating of this movie is second only to "Above the Cliff" in 12 May 1 movie, but unfortunately it only got 2.65 million box office after being released for 8 days.

In fact, the structure of the spy film will be relatively simple, but in terms of details, the film is quite humanized. The sensory impact it brings to people is not direct, but superimposed, which is extremely scary when you think about it carefully.

Which movie do you think will be the box office champion this May Day?