How to write a store introduction_How to write a store introduction in 50 words that is attractive

How to write a Taobao store introduction

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1. What is a store introduction?

First of all, let’s talk about what a store introduction is. The explanation of the introduction is also an introduction to the store. I believe all experienced sellers know it. If you are a novice seller, I believe you don’t know what to write like I did before, right? Don't worry, I'm here to tell you a secret. Go shopping on the street to collect some introductions to physical stores or other successful online stores. See what others have written. Take them and modify them appropriately before using them (but before using them) It is necessary to let the owner know, haha!)

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2. Classification of store introductions

Generally speaking, I think store introductions can be divided into three types. , concise type, message type, detailed type. At the beginning, you can choose the appropriate one according to the type of goods you sell and the style of the store.

(1) Simple type

The simple type is the Taobao platform’s default business card-style store introduction without any modification. Its main function is to let buyers understand your basic situation. The advantage of this type is that it can make people think you are a little lazy, but it will attract the attention of some buyers who don’t like colorful interfaces.

(2) Message type

Message type is to publish the store’s promotions or the latest news about products in the introduction. This type can not only attract new buyers who like promotions It can also firmly grasp the hearts of old customers. It should be noted here that preferential activities should truly benefit buyers and should not be disguised as so-called preferential activities.

(3) Detailed type

As a novice seller, do you also want buyers to know more about your online store? Then write it in detail, such as: shopping process, contact information, logistics method, after-sales service, warm tips, etc., don’t be afraid of trouble. Although some buyers don’t like to read long articles, I personally think it is better to write them down. It's better not to write anything. Writing it will let buyers know about the store, and it can also greatly reduce buyers' questions.

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3. How to set up a store introduction

I have mentioned several types of store introductions before. Let me tell novice sellers how to set up a store introduction

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(1) After logging in to the store homepage, click Manage My Store

(2) Click the basic store settings under store management above, and then the store introduction edit box will pop up

(3) If you have ready-made template code, directly click the Edit Source File button on the store introduction edit box, and then paste the code you copied into the edit box. After pasting, click once to edit the source file. You can see the code effect by pressing the button.

(4) It doesn’t matter if there is no template code. You can also directly edit the text introduction of the store in the edit box

(5) Of course, you can also add beautiful pictures in the edit box , click the image button on the editing toolbar, fill in the image address and image size and click OK. (If you don’t know how to copy the image address, add me and I will tell you)

(6) When editing After finishing all the content, be sure to click the save button below the edit box. If you close the window without clicking, don’t regret it!

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You're done, click the View My Shop button at the top to see the effect. If you are not satisfied, you can use the above method to modify it!