Is it profitable to open a maternal and child store?

·Since the two-child policy was liberalized, China’s annual birth rate has been around 17 million, and the maternal and infant market has become an industry that everyone is eager to pursue. The editor is a maternal and infant person, and everyone says Mothers and babies are the most profitable, is that true? Is opening a maternal and child store really a huge profit? The answer is NO. In any industry, there are strengths and weaknesses. The key lies in how the store operates. Today I will talk about the necessary conditions for opening a profitable maternal and child store:

1. Hardware conditions:

1. Store location: The most important customer flow for store profitability, how to maintain the store What about maintaining high customer traffic? Therefore, traditional stores are located in densely populated business districts, so that the customer flow is guaranteed, but the only drawback is the high rent pressure

2. In-store display: Everyone has a love for beauty, so Store display requires aesthetic considerations, shelf display, and product display to provide consumers with scenario-based experiential sales

3. Product category selection: Maternity and baby store product categories are divided into open-door products and love-moving products. , core profit-based products, currency-based products. The selection of each block must be reasonable and the categories must be complete.

Second, software conditions:

1. Personnel: The sales of maternal and infant products is not just the sales of products, it requires strong professionalism, so the store shopping guides need to be expert-style Image, which depends on the external image of the shopping guide, clothing creation and internal creation of professional knowledge.

2. Operation: Now that we have passed the era of waiting for customers to come to our door, stores need to take the initiative. Especially since 2017, the competition in the maternal and infant market has been particularly fierce, with the impact of vertical e-commerce, purchasing agents, and micro-business. , physical maternal and infant stores need a more novel operation method, commonly known as new retail, to support operations and achieve online and offline integration.

The above is a simple profit analysis of a maternal and infant store. I hope it is useful to you.