What if the business of the optical shop is poor? What is the reason?

We met many shopkeepers who told us that business was bad, no one entered the store and so on. There are bound to be difficulties. Only by finding a solution that others can't do can such an optical shop stand out and make more money than others. Today, I will summarize a few small ways to attract customers into the store. Again, for reference only, it may not be comprehensive, and it may not be suitable for everyone.

Method 1: Shop assistants attract customers.

This is a way that many optical shops will use, and it is very correct for the clerk to attract guests outside. Here, we also need to specifically talk about several methods and skills:

(1) Under normal circumstances, the location of the shop assistant should be in front of the store or in places with heavy traffic, such as aisles and elevators.

(2) Collect data and observe the characteristics of people who may be in need when the crowd is fine and the flow of people is large.

(3) Observe your competitors. You can send someone to see what products your peers have and which customers like them. Try to invite people from your competitors' stores to come over.

(4) Establish a pull-up indicator, which can set specific indicators for the clerk. For example, it is stipulated that 20 people should be pulled into the store a month, and there is pressure to have motivation.

Method 2: Environmental attraction

Environment or atmosphere is also important. As mentioned in the topic of optical shop decoration, materials such as color, lighting and layout give customers different feelings. Therefore, the decoration of the optical shop must be carefully designed to attract consumers' curiosity, cause association or comfort, and naturally want to enter the store.

In addition, it is necessary to increase the exposure so that more customers can see it, such as Yi Labao, arches, LED lights, spotlights, music, posters, floor stickers, flags, etc., so that passers-by can find it in time and naturally increase the rate of entering the store.

Method 3: product charm

The quality of glasses products is an essential problem. If fake and shoddy glasses are cheap, it may lead to the loss of customers and reputation. However, good glasses may not attract business. At this time, everyone should use some skills flexibly.

To give a few examples, you can take unique, hot-selling and particularly high-grade glasses as a selling point and put them in conspicuous positions such as window, with lighting and accessories to attract customers' attention. Before, Bian Xiao saw an American brand sunglasses with tattoo style, and he was very impressed. Also tell everyone that even if customers don't enter the store, it is good to remember the products and stores.

Method 4: Take the initiative to contact.

This is also a common technique, such as telephone, SMS, email, WeChat, QQ and so on. Find customer information, take the initiative to contact and invite the other party to the optical shop. If there is demand, you can determine the specific visit time.

For old optical shops with a certain number of years, there may be many past customer contact information, so you can pay a return visit to keep the customer information updated. For example, the current customer is a college student who goes out to school. You can consider inviting old customers in the winter and summer vacations to have free optometry and check your eyesight. First, do a good job in service and do it with your heart. If necessary, I will buy it naturally.

Method 5: Active drainage.

This is also easy to understand. Optical shops attract consumers through promotions, discounts, gifts, free and other forms of activities. It is indeed direct and effective, but there are also some problems that need attention. The following is a short conversation:

(1) Don't have too many, too long and too frequent preferential activities, which may dampen the enthusiasm of consumers and damage the image of optical shops.

(2) Activity planning must be well thought out, not simply reducing prices and making profits, but interlocking. For example, how to set each gradient, how to reduce it, how to support products, and sales skills must be very clear, so that you can make a big profit through activities, otherwise you may even lose money.

(3) After the activity, it is necessary to comprehensively summarize and analyze and judge with data as a reference for subsequent sales, promotion and even positioning.