The new song was released, and every word of the layman was absent-minded. How long can he be popular?

Zhang's road to online celebrity will last for a long time, because Zhang's personal IP has been successfully built.

A successfully created IP will not disappear in a short time. As long as Zhang doesn't violate discipline seriously, my personal opinion is that Zhang still has a long way to go in the future.

Because Zhang's popularity is definitely not accidental, there are many factors behind it, such as rural culture, Zhang's own thinking angle, feelings about quiet life and so on. It is because of these hidden factors that I see that Zhang's road to online celebrity still has a long way to go.

I will explain it to you from three levels.

First, the material supply capacity of rural culture is super strong, which will lead to a long road for Zhang's management.

For the operation of an account, the ability of continuous output is very core. If the selection ability of the account is not enough, it will inevitably affect the subsequent ability to continue to pay attention.

And Zhang's material is the life of the whole northeast rural area. In such a living culture, matter can be created in large quantities and for a long time. From an operational point of view, Zhang's account can be operated continuously for a long time.

Second, Zhang chose the business strategy of supporting his hometown. This choice was really made by network celebrity Ding. The right choice will make Zhang continue to be popular.

After Zhang broke the news, someone bought out the operation right of the account at a price of 5 million/year, but Zhang decisively refused. Zhang replied that he wanted to help his hometown through his IP ability.

From this perspective alone, on the surface, Zhang has sacrificed his short-term interests, but in fact, it reflects Zhang's high cognitive thinking ability. Personally, I think Zhang Xuan is in the right direction and everything can continue to be popular for a long time.

Thirdly, Zhang's video contains a feeling of quiet life, which is a psychological need and will last for a long time.

Many netizens said that they didn't know what they were watching when watching a video, but they were very interested. In fact, to put it simply, this feeling of seeing is feelings.

This feeling is nostalgic, because under the background of the information age, all of us have a very fast pace of work and life, and rarely enjoy Zhang's comfortable life, so we yearn for it.

Moreover, Zhang's videos can heal our hearts and have strong added value, so I think Zhang has a long way to go in online celebrity.