How does Taobao store increase traffic?

The biggest headache for business friends when opening a new store is the acquisition of Taobao store traffic. No traffic, no visitors, no transactions without visitors. So, how does Taobao open new stores to increase traffic? Let's talk to business friends about the skills of increasing traffic in new stores.

In fact, increasing the weight and getting more free traffic will make it clear that Taobao platform is buyer-oriented! Therefore, it is important to grasp the buyer's psychology!

In order to get free traffic and create Taobao explosions, we must think from the perspective of buyers. Generally speaking, several links that determine buyers to browse and place orders are: search, display, click, browse, consultation, placing orders, transformation, evaluation and after-sales. So I will start with these nine links and divide them into six aspects to explain how to do every step well in order to get more free traffic.

1. Search

Search must first conform to the buyer's search habits, because the title is only 30 words, so it must be accurate and complete.

There is a misunderstanding of many sellers when releasing new products: fill in the attributes with asterisks and release them directly. However, if one of the above attributes is not completely written, it will be difficult for your baby to show it. Remember a principle: just fill in any irrelevant attribute! This must be noted!

show

The display mainly depends on the ranking. When optimizing keywords, you can find some words with less competition. I wrote an article about keyword optimization before, you can have a look: Taobao Top Store keyword optimization magic weapon: 1 122 gameplay, let search traffic explode!

It is easy to find some keyword rankings in the search word rankings of business personnel, which can be used as a reference for keyword optimization.

click

After the buyer enters the keywords, what determines the buyer to click on your baby among many competing products? It is mainly determined by four factors: main map, sales volume, price and information (including details page and evaluation).

(1) The specification of the main drawing is generally 800*800. However, because the proportion of traffic on the wireless side is increasing, and the format of the main map on the wireless side is 250*250 and 800*800, it is easy for buyers to see the information in many pictures, so my suggestion is that everyone should try to make the main map according to the proportion of the wireless side, preferably with a white background.

(2) Pay attention to finding the most popular range price.

glance over

(1) main map

After the buyer clicks on the treasure, the first thing to do is to look at the five main pictures, which is equivalent to a reduced version of the details page. Be sure to do it well.

Search keywords, sort by sales volume, click on a few top-ranked treasures, collect their comments and ask everyone, especially the bad reviews. Classify the problems of bad reviews, and pay attention to the problems of bad reviews of competing products when making the main map. For example, your opponent's bad review is damaged packaging. You can write "beautifully packaged" on the main picture.

(2) Details page

According to the buyers' browsing habits, they usually browse the first three screens of the details page, and the stay time is only about 2 seconds. If you want to attract buyers in the first three screens, you can start with personalization, product selling points, buyer show and so on. On the details page, you can also write down some problems existing in the poor evaluation of competing products and optimize them. (Don't write too much)

(4) Evaluation

Pay attention to the optimization of DSR and buyer show. In the buyer's show, I have a trick to tell you. We can hold a contest for soliciting buyers' shows on a regular basis, and encourage active buyers to cash back, which can not only improve the conversion rate, but also optimize the quality of buyers' shows.

consult

Be sticky, do a good job in customer service, increase interaction with customers, and don't easily put a "full stop" on the conversation, that is, ask and answer.

place an order

If the buyer does not place an order within 15 minutes after purchase, you can use some preferential conditions to urge the buyer (pay attention to control).

7. Modification, evaluation and after-sales.

After the transition, the most important thing is to do a good job in logistics, which will also affect the evaluation of buyers. If the buyer finds customer service and complains that the logistics is too slow, from the perspective of concern, he mainly proposes to help the buyer urge it. In addition, under the premise of not losing your own profits, try to promise to return the goods for 7 days without reason. Don't worry that the high rate of return will bring losses. As long as your baby's quality is good enough and your attitude is good enough, the return rate will not be reduced, and your praise will be more!