Lu Zhengyao returns to the coffee track. How does Lu Zhengyao’s Kudi Coffee stand out?

Kudi Coffee relies on many factors to stand out in the coffee circuit. Lu Zhengyao is the former founder of Luckin Coffee. After he left Luckin, he chose the catering track. After Qu Xiaomian, he created Tongue Hero’s prepared dishes. Now he has returned to the coffee field, which is indeed very attractive. people. Kudi Coffee focuses on full-time catering, which can provide consumers with coffee and Italian biscuits, as well as lunch and wine, which is similar to the concept of the third space.

1. Cudi Coffee relies on the wind to stand out, and the coffee track is still very hot

Lu Zhengyao has always had a very sensitive sense of smell and prefers to chase the wind. So after going round and round, I finally returned to the coffee circuit. This also means that coffee is still very popular. In the context of the cooling of the new consumer industry, the coffee track can still be popular. In recent years, many coffee brands have appeared, and more and more people have entered the game, and Cudi Coffee can break out of the siege also because it is in this era.

2. Kudi Coffee can stand out because it focuses on full-time dining

Kudi Coffee has two types of stores, one is the standard with a relatively large building area Storefront, one is a mini storefront. Meal time is also full time. The store will provide consumers with coffee and Italian specialty biscuits in the morning, meals and afternoon snacks at noon, and drinks such as alcohol in the evening. Because of its all-inclusive multi-functional positioning, this coffee seems to be more popular.

3. In terms of team management, Cudi Coffee also has great advantages, so it can break out of the tight siege

Lu Zhengyao likes to use the old team, so the team’s execution ability is very strong, although it faces There are many new challenges, but Kudi Coffee is still well organized in terms of operations and easy to straighten out in terms of personnel. So it takes less effort to manage. Although there are many leaders in the coffee industry, coffee has gradually transformed from a relatively high-threshold drink into people's daily drink. This is also due to the mushrooming of these coffee brands.