What is the psychology of the nouveau riche?

The nouveau riche is an alien in the period of social change. Let alone the upstart Rainbow Hong Wen during the Cultural Revolution, who was "as poor as a short government" and became a passer-by of history like a passing cloud. In the transitional period of social transformation, with the development of commodity economy, an extreme nouveau riche appeared again. This is "a million yuan has just started, and ten million yuan is not rich." They are rich, covered in gold and silver, covered in golden light, spending money like water, and obsessed with money. Their debauchery and corruption are unparalleled in the world, but they are spiritually "poor" to the extreme and are ridiculed as "only money is poor".

It is said that some nouveau riche, in order to show off their wealth, put a hundred-dollar bill on the bread when setting off firecrackers, some use all kinds of banknotes as wallpaper to stick on the wall, some pack six or seven mistresses, each of whom buys a house, and take turns to "patrol the emperor's fortune" every week, some pursue "imperial demeanor", bodyguards flock to them, beautiful women are like clouds, and some are proud of taking drugs and throwing their bodies.

The psychology of the nouveau riche belongs to a morbid psychology. Before the outbreak of the epidemic, most of these nouveau riche had low social status, and even belonged to those despised "glazed balls", "miscellaneous children" and "second palace". Because they are poor, have no burden, and have no chance to live without a breakthrough, they take advantage of the spring breeze of reform and opening up, take advantage of imperfect policies, frantically gather wealth and gradually expand their pockets. However, if they want to develop their business and lack funds, they will try their best to make friends, woo and bribe powerful cadres, so as to obtain preferential policies and loans and make a fortune by karate. Because most of them used to be poor and bitter, now money is easy to come by, they don't know how to cherish and save, and spending money is unprecedented. This morbid psychology has a great negative impact on society. These nouveau riche have infiltrated the society imperceptibly through the enterprises they run. Especially in the pursuit of "imperial style" in entertainment consumption, some anti-humanism spirits have surfaced, such as "new noble Entertainment City", "Monopoly Bar" and "Man-Han Banquet", which stirred people's hearts and reversed right and wrong; There are also various "bath centers", "KTV private rooms" and "warm escorts", which are constantly being renovated. They advocate the decadent secularism philosophy of "eat, drink and be merry" and "once you have it, you want nothing more", which pollutes the social atmosphere. The first generation of rich people in Hanzheng Street in Wuhan almost all became rich in three or four years. After they became rich, several self-employed people ate, drank, gambled and dreamed of dying. Soon, they were heavily in debt, their shops were transferred, and their wealth was even worse. So far, their whereabouts are unknown Although such nouveau riche are very few, due to the high activity energy, the echo of some "followers" and the misleading of the media, it creates an illusion and illusion for the society, which makes some restless people take risks for wealth and bring unstable factors to the society.

For the psychological adjustment of this nouveau riche, we must first carry out legal education. The outbreak of the nouveau riche is often accompanied by a violation of the law. It is illegal for them to obtain loans by bribing, exploit loopholes in policies by opportunism, and play the sideline. As for "keeping mistresses", smuggling and drug abuse, it is even more intolerable in national laws. At first, they dared to flout the law to get money, but after they got money, they even dared to blaspheme the law. Generally speaking, you will never get rich in a short time through the efforts permitted by the policy. Only by grasping their achilles' heel can we educate these people in the legal system, make them reflect on their illegal behaviors, correct their irregular business behaviors, and especially plug their loopholes in tax evasion through gambling. Through these coercive measures, they realize that the only way to develop in the future must be to abide by the law, otherwise they can't get rid of the lessons of the decline of many nouveau riche.