Joke Collection Website - Talk about mood - Who planned Meng Po Soup? Why is it so popular?

Who planned Meng Po Soup? Why is it so popular?

(1) Who is the planner of Mengpo Soup?

The planner of "Mengpo Soup" is named Zhang Yufeng. He said that the burden of the family and the rise and fall of the business make people feel Out of breath.

"Meng Po Soup" is a failed commercial work by Zhang Yufeng many years ago. "It tastes bitter in the mouth, slightly sour in the taste, and has a sweet aftertaste, very much like life."

(Soul Ferry Huangquan Sanqi)

(2) What is Meng Po Tang?

Mengpo soup is said to be Kuding tea on the Internet. In fact, it is not pure Kuding tea. It has four flavors of sour, sweet, bitter and spicy, and is brewed together with traditional Chinese medicine. Zhang Yufeng said, remove the bitterness and keep the sweetness.

(3) Why is Mengpo Soup so popular?

① Promotional effect: Look at this excellent copywriting

“Mengpo Soup, sour, sweet, bitter, spicy and salty, you The taste of life is what you drink."

"After drinking this bowl of Meng Po's soup, move forward and don't look back."

"Drink this cup of Meng Po's soup. Po Tang, forget all your worries."

"Forget all your worries and sorrows, and your future life will be sweet."

② Capture the public psychology:

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"Everyone rushes to drink Meng Po soup not because the soup is delicious, nor because drinking Meng Po soup can forget the past. Whether you are rich or poor, there are more or less I am troubled and in pain, so I turn to Meng Po Soup to comfort myself."

"After drinking this bowl of Meng Po Soup, I am still the most handsome boy in this world."

< p> And it’s a free tasting!

The effect of contemporary Internet publicity is really fast. Many of them are just trying to be fresh, and I’m afraid there will be very few repeat customers.

(4) Street Stall Economy

People have seized on the street stall economy and the trend has taken off! Everyone in the street stall economy has their own ideas. If you want to seize the opportunity, you must have unique ideas. .

Here are a few suggestions: ① Niu-head horse noodles: Wear a cow-head hood and sell noodles.

②Black and White Impermanence: Selling black and white stinky tofu.

The last paragraph:

When I drank the twelfth bowl of Meng Po soup, Meng Po said to me: You have already drank so many bowls, do you want to forget it? What?

I whispered in her ear: Let’s imitate cats meowing and meowing together.

(Soul Ferry Huangquan Sanqi) This is my favorite Po Meng.

In the past, when the Internet was not so developed, the only thing that could make people famous overnight was the Spring Festival Gala. But now in the Internet era, all it takes is an idea to become famous overnight. In the past two days, Zhengzhou’s This "Meng Po" is popular. To be precise, "Meng Po" and the "Meng Po Soup" she sells are popular!

I believe everyone has seen this "Meng Po" who sells "Meng Po Soup" on the Internet. Now both the media and various small video platforms are crazily spreading this popular "Meng Po Soup" all over the Internet. "Meng Po Soup", this "Meng Po" always wears a mask with wrinkles on her face, which looks very mysterious. In fact, the person who plays "Meng Po" is a man.

It is understood that "Meng Po Soup" originally only started setting up a stall at eight o'clock every day, but after media reports, more and more people came to watch and taste "Meng Po Soup", so " "Meng Po" had to advance the time to 6:50, which shows how much everyone likes "Meng Po Soup". In fact, everyone comes here just out of curiosity and to watch the excitement.

The location of "Meng Po Soup" is in Erqi Wanda Plaza in Zhengzhou. Now people from all over Henan are rushing to Zhengzhou, just to see "Meng Po Soup" and drink a bowl of "Meng Po Soup". "Meng Po Soup", some even come from other provinces, which shows that "Meng Po Soup" is really attractive. In fact, the main reason why Meng Po Soup is so attractive is its creativity.

According to the staff of the "Mengpo Soup" event planning team, the reason why "Mengpo Soup" is so popular is not to make money. Their purpose is to drive the entire business district and make the entire business more popular. The circle is full of fire, and if others want to play this project, they can just buy a set of "Meng Po Tang" equipment. The equipment only costs more than 2,000.

The purpose of igniting the business district is really very good, but it also most directly reflects the impact of the epidemic. The location of Erqi Wanda Plaza should be the most prosperous in Zhengzhou. It is a commercial district, but I didn’t expect that “Mengpo Soup” is now needed to drive the flow of people. It can be seen that the current Erqi Wanda Plaza is still far from the previous state, and all of this is due to the epidemic.

The epidemic came very suddenly, but its impact was so long-lasting. This is something that no one expected. Fortunately, our country’s epidemic prevention is strong and the entire population cooperates to fight the epidemic to achieve the current results. I hope The epidemic can be completely ended sooner.

"After drinking this bowl of Meng Po soup, I am still the most handsome boy on this street."

Meng Po soup has become popular on the Internet, and netizens from all walks of life have their own opinions, or It feels like paying an "IQ tax", or it feels like it's washing powder, or it's people's inner desire to release stress.

The planner of "Meng Po Soup" is named Zhang Yufeng. He said that the burden of family and the rise and fall of business make people feel breathless.

"Meng Po Soup" is a failed commercial work by Zhang Yufeng many years ago. "It tastes bitter in the mouth, slightly sour in the taste, and has a sweet aftertaste, very much like life."

Everyone is queuing up to buy Meng Po soup

The original intention is to let everyone learn to "let go" in the face of pressure

Zhang Yufeng, who was born in 1981, welcomed his son last year His precious daughter has become a full-time mother with his wife who runs a shop with him. Although both parents have financial resources and are still "healthy" and do not need much care, the heavy burden on the family and the sudden epidemic still make him feel a lot of pressure.

"There must be many people like me who lack income and have to continue to spend money. They have accumulated a lot of stress in their hearts. I want to use a way to let everyone relax and temporarily put down the worries in their hearts. Even if it’s just a moment, it’s okay.”

Zhang Yufeng runs two stores, each with a monthly expenditure of 30,000 to 40,000 yuan. He believes that everyone is under pressure, so he wants to tell everyone in this way. "lay down".

On the surface, giving everyone Mengpo soup is to join in the excitement of the "night economy" and to entertain everyone. In fact, Zhang Yufeng wanted to express his inner attitude towards pressure through such an event.

He said that everyone has pressure and worries, students are worried about their grades, young people want to have a successful career... These pressures are inevitable, but some people have entered a dead end and are obsessed with their misfortunes. on these things.

The predecessor of this bowl of "Meng Po Soup" is "Buddhist" milk tea

Zhang Yufeng's ability to face pressure with ease is related to his ups and downs in business experience over the years.

In 2018, he pooled together more than 1 million yuan to invest in the "*** Wardrobe". He bought a bunch of clothes but no one came to share them. The clothes piled up and became garbage. He carried them on his back. I have a lot of debt but I don't know what to do. I just want to find a place to hide.

On days without work, he would either stay at home all day without going out, or go on a long trip.

He tried to find a product to express his inner suffering and convey the concept of "don't be attached, you can be happy". Finally, he opened a milk tea shop called "Buddhist Bucha", which is now "Mengpo Soup".

Buddhist Bucha’s business was booming when it first opened, but it soon closed down after the popularity faded. What is surprising is that two years later, it would change to the face of “Meng Po” and explode the Internet.

Mengpo soup is said to be Kuding tea on the Internet. In fact, it is not pure Kuding tea. It has four flavors of sour, sweet, bitter and spicy, and is brewed with Chinese medicine. Zhang Yufeng said, remove the bitterness and keep the sweetness.

Finally, I would like to tell everyone that the "hunchbacked" Po Meng was played by a young man born in the 1990s.

01An ancient legend

Legend has it that after a person dies, the soul has to pass through a river on its way to the underworld, called the River of Forgetfulness. There is a small bridge above the river, and the name of the bridge is Naihe Bridge, there is a stone standing beside Naihe Bridge, called Sansheng Stone. The three lives stone records the past and present lives of past souls.

On Naihe Bridge, there is an old woman named Po Meng. Why is it called Meng Po? Because her surname is Meng, she is Meng Jiangnu who cried down the Great Wall during the time of Qin Shihuang. For some reason, the King of Hell sent her to cook Meng Po soup on Naihe Bridge for the passing ghosts to drink. This lasted for two thousand years.

What are the effects of this Mengpo soup?

In life, there are too many loves and hates, which often make us breathless. Entering the underworld, these emotional memories must be forgotten. Meng Po Tang plays the role of forgetting the love, hatred and hatred of the previous life, so it is also called "Forgetting Love Water". Therefore, most of us do not remember the events of our previous lives just because we drank Meng Po Soup. However, there are also very few people who say that they can remember things from their previous lives. It is most likely that they secretly drank a few sips less when crossing the Naihe Bridge.

These are all legendary things, and we don’t need to take it too seriously. However, these days, Meng Po Soup has suddenly become popular. What’s going on? 02 Meng Po Soup in Zhengzhou is very popular.

These days, a stall selling "Meng Po Soup" in Zhengzhou, Henan has become popular on the Internet. A "Meng Po" wearing a "ghost mask" sells "Meng Po Soup". People from all over Henan wait in long lines to drink a bowl of Meng Po Soup. It is said that thousands of people line up every day. I don’t know if it will work after drinking it, but the boss will definitely make a lot of money.

03 Why is it so popular 04 A person named Zhang Yufeng

Zhang Yufeng, born in 1981, 39 years old. He once spent one million to create the "*** Wardrobe", but no one responded. Not only did he not recover his investment, but he lost all his money.

Two years ago, he opened a milk tea shop, which was very popular for a while. However, later on, the milk tea shop gradually went out of business.

Due to the epidemic this year, many people have lost their jobs, and some businesses are not doing well. He suddenly thought that this "love-forgetting water" has a selling point, so the milk tea shop became Meng Po Soup Shop.

Unexpectedly, it became popular all of a sudden.

Perhaps, there is also a saying that failure is the mother of success.

Conclusion: From this point of view, failure is not terrible. As long as you are willing to use your brain, opportunities will always appear.

I believe that whether netizens are reading the news or making daily short videos recently, they have more or less seen the news that Meng Po Soup in Zhengzhou, Henan has become famous all over the Internet. Many people said that when they go to the local area, they have to queue for at least half an hour to drink such a bowl of "Mengpo Soup". There are many people watching the "Mengpo Soup" stall in a large square, some taking photos and some live streaming. , I don’t know, I thought someone was sending money! Why is this Meng Po soup so popular? Is it really so delicious that it can forget all the memories of love, hate, sorrow and troubles?

The answer is of course: no! Mengpo soup is a tea soup in ancient folklore. According to legend, there is a road called Huangquan Road, a river called Wangchuan River, a bridge on the river called Naihe Bridge, and after passing Naihe Bridge, there is an earthen platform called Wangxiang Platform. The old woman Mengpo soup is sold there. Meng Po Soup, which became popular in Zhengzhou, Henan, simply restored this scene, and then put on a mask. There was a large pot of tea soup brewing on the mobile stall, which was used as a selling point to attract crowds of people to watch.

It is said that the planner is a former entrepreneur. This time he had a sudden idea and took advantage of the street stall economy to try it out and achieved such good results. Regardless of what kind of medicine is sold in the soup, or who the real person is, it proves one thing. There are no products or things that cannot be sold, only innovation and traffic help that you can’t think of. It is said that it is just a tea soup to relieve the heat, but customers are willing to pay for such an innovation, and they spread the word from ten to ten. Even if one out of a hundred can take care of it, it is still a profit.

Suki's summary

I remember that "Mengpo soup" seems to be a must-drink when a person is gone and the soul is on the road to hell. It is also the water of forgetfulness. Drinking it will forget the memories of your life. Embark on a new life with a new look and live a happier life...

Although "Mengpo Soup" makes people a little timid after hearing it, it became a hit as soon as it landed. What does this mean? This means so many thoughts, how many people have inner pressure that cannot be expressed or have nowhere to say...

Although "Mengpo Soup" is only a creative symbol, it is Being accepted by countless people, drinking Mengpo Soup allows me to travel lightly and live a more exciting life...relief...

Right? [Halo]

Seeing Po Meng in Erqi Square,

The street stall economy is so vibrant,

Po Meng brought a bowl of soup,

May there be no help in this world.

Nowadays, setting up street stalls has become one of the most popular projects. Currently, Meng Po Soup in Zhengzhou, Henan is popular all over the country. Many people said that they have to queue for at least half an hour to get a bowl of Mengpo soup. The story behind Meng Po Soup

The creative person of Meng Po Soup is named Zhang Yufeng. He said: The burden of family and the rise and fall of business make people feel breathless.

Meng Po Soup is a failed commercial work by Zhang Yufeng many years ago. It tastes bitter in the mouth, slightly sour in the taste, and has a sweet aftertaste, which is very similar to life.

Zhang Yufeng became a father early last year and became a full-time mother with his wife who runs a shop with him. Although both parents have financial resources and are healthy and do not need too many people to take care of them, the burden of the family is still heavy. And the sudden epidemic made him feel huge pressure.

In order to allow people like himself who lack income and are under great pressure to relax temporarily, Zhang Yufeng allows everyone to vent through Meng Po Soup. Why Meng Po Soup is so popular

The reason why Meng Po Soup is so popular is because her excellent copywriting captures the public’s psychology, and it is free to taste.

"Meng Po soup, sour, sweet, bitter, spicy and salty, what does your life taste like when you drink it." Summary

The planners have captured the public psychology, so this Meng Po soup Po soup will be a hit. Today is an era of developed Internet. This Mengpo soup has become popular thanks to the spread of the Internet. Setting up a street stall also requires unexpected creativity. However, Internet celebrity products will gradually lose popularity over time. I believe that as long as creativity continues, business will be booming. Who planned Meng Po Soup? Why is it so popular?

The creativity of Meng Po Soup is very good.

The combination of taking advantage of the momentum and creating momentum is perfect.

The basis of business is traffic. Whether it is a traditional commercial street or the Internet, e-commerce is essentially a traffic business!

According to media reports, the planner is a serial entrepreneur. This Mengpo soup was also a previous project of hers, which can be said to be a failure. project.

The planner of Meng Po Tang is named Zhang Yufeng. He said: The burden of family and the rise and fall of business make people feel breathless.

"Meng Po Soup" is a failed commercial work by Zhang Yufeng many years ago: it tastes bitter in the mouth, slightly sour in the taste, and has a sweet aftertaste, very much like life! What happened?

On the evening of June 5, in Zhengzhou, Henan, at the core intersection of Erqi Wanda Pedestrian Street, a person dressed up as Mrs. Meng and cooked " "Meng Po Soup", several men nearby distributed the prepared Meng Po Soup to the citizens who came to watch.

In front of Meng Po is Naihe Bridge. Citizens who come to drink Meng Po soup need to line up in front of Naihe Bridge, and then walk across Naihe Bridge one by one to drink Meng Po soup.

The video shows an old woman's clothes and a wrinkled mask, Meng Po, in a dreamlike white soup pot. I started selling "Meng Po Soup" before.

The scene was crowded with tens of thousands of people, and people could wait in line for several hours just to taste a bowl of "Meng Po Soup" that is full of ups and downs and can make people forget everything! What is Meng Po Soup?

According to legend, Mengpo soup is a kind of tea soup that can make you forget all your worries and all your love and hatred. According to legend, the recipe of Mengpo soup is a mixture of human soul and medicinal materials collected from the world. It is also said that human tears are collected and boiled into soup. Storytelling: A well-known story

It is said that there is a road called Huangquan Road, a river called Wangchuan River, a bridge on the river called Naihe Bridge, and across the Naihe Bridge there is an earthen platform called Wangxiang Platform. There is an old woman selling Mengpo soup by Xiangtai. There is a stone called Sansheng stone by Wangchuan River. Mengpo soup makes you forget everything. Sansheng stone records your past and present lives. We walked across Naihe Bridge and stood on Wangxiangtai. Take one last look at the human world and drink a bowl of Meng Po soup cooked with water from the Wangchuan River. How did Meng Po Soup become so popular?

1. Thinking: think in dimensionality, strike in dimensionality reduction! Creativity is all about the unexpected!

To be honest, this idea is still very good. It is well integrated with the super popular street stall economy, and the timing is perfect!

2. Insight: Insight into consumers’ pain points and itches is the core!

This is the most critical part of creative success. What are consumers’ pain points and itches? They are stressed and need to be released and let go to gain peace of mind.

3. Scenario: form a scenario-based solution

The product is the scenario, and the scenario is the rigid need and traffic. Normally you would not drink these, so why today? You have to wait in line for hours to drink. This is the rigid demand and traffic brought by the scene.

4. Build momentum and take advantage of the momentum;

With the help of the super flow of the street stall economy, the potential energy of this Mengpo soup has been created. The perfect combination realizes the collection of traffic.

5. The role of stories;

The stories of Mengpo Soup and Naihe Bridge do not require education. Everyone knows that everyone likes to listen to stories and has a sense of immersion. If you are very strong, you will naturally accept the product.

Excellent copywriting:

"Mengpo soup, sour, sweet, bitter, spicy and salty, whatever your life tastes like, it will taste like you drink it."

"After tasting it Meng Po’s bowl of soup, go forward and don’t look back.”

“Drink this cup of Meng Po’s soup and forget all your worries.”

“Forget all your worries and worries. Sad, life will be sweet in the future. ”

6. Flow, precipitation and transformation;

Because there is no transformation, no stickiness. For creativity, it's great and establishes personal IP, but the correlation with projects and products is very poor.

Finally, traffic is important, but it is becoming less and less important, because accurate traffic, sticky traffic and fans are the foundation. Only your customers who have settled and converted are useful. Who did it? How long will it stay popular?

The person who came up with this idea is a serial entrepreneur. He has done many projects and also opened an Internet celebrity milk tea shop, but in the end the craze It faded away but was still closed. It is said that it was a Buddhist milk tea shop.

I came up with this idea because I want everyone to learn to let go. Everyone is under a lot of mental pressure right now!

This Po Meng is actually played by a young man, male, born in the 90s, just an ordinary person!

How long will it stay popular? It doesn’t matter anymore. The world is changing too fast. Where is the next wave of dividends? No one knows!

Jiang Jun, founder and CEO of Zhizhi Precision Marketing

Provides Internet precision marketing planning, brand super IP construction, scenario-based product planning, Internet business model design, community marketing operations, and resources Introduction and project implementation, quickly achieve sales transformation and fission.

In 2020, live broadcast, content promotion and monetization, street stall entrepreneurship, seize the trend, and realize new wealth dreams.

This phenomenon is the result of our Internet. The Internet spreads too fast. Many people want to become Internet celebrities and try every means! He is a ghost actor, a funny person, a fool, and so on. His popularity is mainly due to the fact that people nowadays are under a lot of pressure and want to forget some things, such as Jack Ma's Huabei! And car loans, housing loans, looking for a girlfriend, looking for a boyfriend! There are all these, and this is something you can forget.