How do pharmacies make profits?

After just a few years of development, pharmacies have developed from a single pharmacy to a comprehensive pharmacy, and the variety and scope of business have also changed greatly. This is mainly due to the market economy and medical policy. The profit model of pharmacies is based on enterprise management, which mainly includes several aspects:

The first is to achieve profitability by strengthening category management. This includes price classification, and all price-sensitive generic drugs have dropped to the same level as the surrounding cheap pharmacies. Make a detailed analysis of drug prices, carry out category innovation, introduce new varieties, and gradually increase differentiation. It is necessary to attract customers with special drugs; Improve the level of on-site display, highlight low-priced best-selling drugs, refine the classification of drugs, strengthen the atmosphere of on-site promotion, and enhance customers' desire to buy; Continuously introduce new products and increase related consumption varieties; Increase the promotion of single products, such as diabetes, cardiovascular and cerebrovascular diseases, skin diseases, hypertension and other single products.

The second is to tap the old customers who have settled in, and realize the profit by implementing the real membership system and constantly increasing the customer share. Including improving service quality and increasing service items, such as mail order, online ordering, free door-to-door delivery and regular free physical examination for customers. Provide high-quality and cheap drugs, new and famous drugs, drugs for chronic diseases and diseases, especially for consumers with different consumer groups and different symptoms, give all-round health guidance, and strengthen balanced therapy such as exercise, dietotherapy and psychotherapy.

There are also some ways, such as reducing procurement costs and increasing terminal advertising. Especially in areas where floating population is concentrated, small outdoor media advertisements, such as DM and leaflets, can be targeted according to the law of drug consumption. Choose seasonal sales, take 24 solar terms as the vertical axis, and use coordinate marketing to achieve profitability.

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