Advertising on fruit skin: migrant girls have realized their dream of wealth.

You don't have to be high-tech to start a business and make money. As long as we are conscientious in life and pay attention everywhere, it is possible to find business opportunities from things around us and realize our dream of creating wealth. In Beijing, a foreign girl from Hunan found that advertisements on fruit skins could make money while selling fruits? After smoking, she started a Pierre advertising company and realized her desire to create wealth. How did she discover this business opportunity and turn it into a great cause?

Foreign girls who are looking for dreams in Beijing run fruit business.

Yan Ning, a 29-year-old from Changsha, Hunan Province, was laid off in February 2003. After leaving the state-owned factory which has been struggling for nearly 10 years, Yan Ning was at a loss for a moment. She runs a business in the factory. After she was fired, she tried to apply in other factories. However, after nearly a month's search, she failed to find a satisfactory job. Later, under the persuasion of her parents, she came to Beijing and found her aunt who got married there. Her aunt soon found a job selling clothes for her. However, Yan Ning fired her boss in less than a month, because the boss looked down on outsiders and gave her a bad look all day. Later, Yan Ning finally found a job selling fruits for others in a large fruit wholesale supermarket.

As a newcomer and a stranger, I was led by my aunt when I first started my business. Yan Ning is a competitive person. In order to get the highest business commission in the company, she devoted all her energy to her work. Because of her diligence, sweet mouth and her relationship with her aunt, she gets the most business commission every month. After working for three months, she became familiar with the topography and fruit sales in Haidian, Fangshan and Shunyi districts, which laid a solid foundation for her future development in Beijing.

After half a year's work, Yan Ning made his first pot of gold in the fruit supermarket. After nearly half a year's efforts, she found that the fruits from the south were shipped to Beijing with great profits. Instead of helping others to work, she might as well open her own fruit wholesale shop. With the support of her aunt, in September 2003, Yan Ning rented a facade room in Haidian District, specializing in fruit wholesale. She transported bananas, pears and durian from the south to Beijing, and then wholesale them to some small vendors. In just a few months, her sales network has spread all over several nearby districts, and she has thus become a veritable "fruit king" in Haidian District.

The real turning point in Yan Ning's life was September 20th, 2003. That day, the boss Wang of the tea shop opposite came to the store to buy fruit. He looked very anxious. Yan Ning asked Boss Wang what he was thinking. Boss Wang sighed and said, "There are two new tea shops in this street. My business is getting worse every day. If this continues, it may go bankrupt! " Yan Ning said, "You are dealing in Fujian's distinctive tea, but few people know it. You might as well advertise on TV, maybe there will be a turn for the better!" Boss Wang doesn't have much money to spend on expensive advertisements because he belongs to a small business.

Yan Ning thought of each other's situation and felt very uncomfortable. She just looked at the fruit on the counter, and suddenly, her mind flashed: hundreds of people come to her shop to buy fruit every day. If you put the name of the other tea on the fruit in the form of an advertising note, wouldn't it expand the scope of publicity? Yan Ning told the bachelor what he thought. At first, Boss Wang didn't believe that this move could turn the situation around, but considering Yan Ning's kindness, she accepted it gladly and joked: "If you help me sell half of the tea like this, I will give you a commission of 65,438+/kloc-0.0 million yuan!"

The next day, Boss Wang really came and learned how to advertise tea on various fruits. At the beginning of the design, there was a problem: for the sake of beauty, the advertising sticker attached to the fruit should not be too big and the number of advertising words should not be too many. There are dozens of kinds of tea in the shop, each with its own characteristics. We must come up with some concise advertising words. Finally, the words "Fujian series famous tea" and the telephone number of boss Wang were designed.

After everything was ready, Mr. Wang bought more than 1000 small round stickers himself, and then went to the printing point to make them.

Yan Ning began to worry that customers would have a problem with the fruit advertised with tea, and even more worried that it would affect business. What she didn't expect was that in the later sales, except for one or two elderly housewives who complained occasionally, others had no objection.

As the days passed, I gradually forgot to help Boss Wang post tea advertisements. On June, 2003 10, 16, Boss Wang excitedly walked into her fruit shop and shouted happily, "That's very clever of you. I have done several big businesses in less than a month. " In order to thank her, boss Wang gave her 1000 yuan as a reward. Yan Ning declined, but only accepted a meal.

An unintentional help made Yan Ning find a way to make money. So, she decided to advertise on the fruit skin.

Dig out the rolling wealth from the skin of the first fruit

Yan Ning's fruit peel advertisement for Boss Wang made this tea shop turn a profit gradually and spread all over the streets. Many bosses came to Yan Ning with tentative feelings and wanted to put an advertisement on her fruit. Yan Ning promised to help quickly, and told the other party that if the posted advertisement didn't work, she wouldn't charge any money, and if it did, she would receive a symbolic handling fee. In this way, the owner of a root carving handicraft shop posted 5000 advertisements on the fruit in Yan Ning; Then, the owner of a flower shop posted 8,000 advertisements ... In just one week, eight shops near and far posted advertisements for Yan Ning fruits. Later, the advertising industry was so busy that Yan Ning hired a female worker to post fruit advertisements.

Yanning quietly looks forward to everyone's feedback, and she also uses her rest time to observe in other people's stores. A month later, except for the root carving shop, the business of other stores was better than before. Yan Ning fulfilled her initial promise, but only received a token processing fee. After careful calculation, excluding all expenses, I actually earned more than 8000 yuan, which is only a symbolic expense! If the name code is priced? If you increase the number of advertisements? If ... the more Yan Ning thinks about it, the more confident she is.

Just when Yan Ning was glad that he "accidentally" found an unpopular business opportunity, many people who posted advertisements before complained that the business was only booming for a while, and the implication was that it was a bit uneconomical. Yan Ning is very confused about this. If her fruit advertisement just blows like the wind for a while, how can we talk about development? Through investigation and analysis, she found that most people who come to buy fruits are residents in the urban area, and it is impossible for residents farther away to see advertisements on fruits. To solve this problem, we must expand the scope of advertising.

In order to confirm her inference, she found boss Wang and posted her tea advertisement on the fruits sent to Hebei, Tianjin and Shanghai. Besides apples, bananas and pineapples, oranges and grapefruit are also added to the fruits in the advertisement.

As Yan Ning expected, the advertisement took effect one month later. In view of the actual needs, boss Wang doubled the size of the tea shop and invited a working girl to help. While making money by himself, Boss Wang didn't break his word and gave a red envelope of 1000 yuan.

Later, Yan Ning also set advertising prices: the price of fruits sold in other places and the price of fruits sold locally. In order to give a little love to the society, Yan Ning offers a 50% discount on advertisements to needy families who are laid off and set up shops, and provides free services to some disabled people who have extremely difficult lives. Gradually, almost everyone in Haidian District knows that a girl who sells fruits from other places runs a "fruit advertisement".

An important turning point in Yan Ning's career occurred on February 5, 2003. That day, a laid-off sister-in-law selling cold rice noodles bought a batch of fruits from Yan Ning. Because of the sluggish business, she kept normal operation by eating cold skin and sending fruit. I learned that this eldest sister-in-law came from Shaanxi Han Middle School to make cold rice noodles. The taste is absolutely authentic, but the street where she opened the shop is remote and business is not good.

Yan Ning decided to help her do her own fruit advertisement. Without asking her for a penny, I made several advertisements covering Haidian District for her. After that, Sister-in-law's cold noodle business was surprisingly good, and she told a newspaper reporter about it. On June 5, 2004, at 65438, the reporter interviewed Yan Ning and wrote an article entitled "Fruit advertisement shows magic, foreign girls help laid-off workers with love", and wrote Yan Ning's address and telephone number.

After the report was published, the telephone in Yan Ning's shop kept ringing all day. Some people order fruit from her, some people look for fruit advertisements, and laid-off self-employed people ask for help. To Yan Ning's delight, her deeds touched a Peking University student who wanted to start a business with Yan Ning after graduation. Later, this report was reprinted by several other newspapers, and Yan Ning became a "fruit star" almost overnight. However, with the increase of fruit sales and advertising business in Yan Ning, trouble comes uninvited.

No gains without pains.

Female migrant workers have experienced many difficulties, careers and love.

On February 15, 2004, Yan Ning was jointly complained by several fruit wholesale shops nearby, claiming that she used fruit as an advertisement, which exceeded the business scope and disturbed the normal order of the fruit market, and asked the industrial and commercial departments to close it down. After in-depth investigation, the local industrial and commercial department found the report true and immediately closed down the fruit shop in Yan Ning.

Faced with great difficulties, Yan Ning did not fall, let alone give up, but actively sought a way out. People who had benefited from her before came to her and gave her great economic and spiritual help. With everyone's help, Yan Ning invited two newspaper reporters to the industrial and commercial department to discuss the solution. Finally, after paying a fine of 1 1,000 yuan, Yan Ning established the first Pierre advertising company in Beijing on April 16, 2004.

Seeing that the light can't crush Yan Ning, some people came to the darkness again. On the evening of May 23, 2004, when Yan Ning was about to close, three gangsters armed with iron bars and machetes rushed in and threw them at the store. They also pushed Yan Ning to the ground, punched and kicked him ... Before leaving, they viciously threatened: "You'd better get out of Beijing at once, trying to grab food on Grandpa's site. You want to die! " The next day, two working girls in the shop quit their jobs for fear of safety. Yan Ning has been in the hospital for half a month. After leaving the hospital, she anchored her Pierre advertising company in a big advertising company in the city and hired a security guard. After that, no one dared to make trouble again.

After the baptism of great storms, Yan Ning finally ushered in the spring of its career. Some hotels, schools and home appliance manufacturers have come to her company to discuss business. With the increase of business volume, our own fruit shop can no longer meet the business needs.

So, Yan Ning found several large fruit wholesale supermarkets and asked them to do fruit advertisements for themselves. Because putting up advertisements doesn't cost you money, but also makes "unexpected" money, so others are willing to cooperate with her. Gradually, fruit merchants who help Yan Ning advertise are all over Shunyi District, Fangshan District and Mentougou District ... and Yan Ning's income is snowballing, with a monthly net income of 200,000.

But then something happened that almost ruined Yan Ning's career. On September 15, 2004, a detergent manufacturer approached Yan Ning and wanted to advertise 200,000 items on her fruit, covering the whole of Beijing. For this big order, Yan Ning and all the staff worked around the clock for a week. One month after the advertisement was published, Yan Ning received many complaints from customers that the advertisement made them feel sick and threw away all the fruits they bought. Some people also complained to the newspaper that the fruit in the advertisement was unsanitary and there were too many bacteria ... Later, the fruit advertising business in Yan Ning went down all the way, and it was almost impossible to survive ... Yan Ning took decisive measures to recover a large number of unsold fruits and apologized to those who complained. In order to reassure everyone to eat the fruit advertised, Yan Ning took the product to the Health Bureau for health inspection, and everything turned out to be normal. She also held a press conference for this purpose. Yan Ning saved the day and finally turned the tide.

What makes Yan Ning happier than making money is that after graduation, the Peking University student who wrote to her to express his love really came to her side and became her right-hand man. After a period of contact, the two established a love relationship.

Today, Yan Ning's love career has a double harvest. She bought a car to contact the business, and also bought a luxury villa worth more than 2 million in Haidian District by mortgage. Yan Ning is full of confidence in her career, and she wants to promote her fruit advertisement to the whole country.

The sword is biased, and Yan Ning found the "unpopular" business opportunity in ordinary things with a unique vision. Her successful experience inspired us: starting a business doesn't have to be high-tech, in fact, many business opportunities are around us. As long as we are conscientious people in life and pay attention to observing everywhere, we can find business opportunities from the things around us and realize our dream of creating wealth. Grasping "fresh" management is always the magic weapon for enterprises to win.

Wealth immigrants girl fruit