On Video Copywriting of Recruits Leaving Home

As a warm-up promo for variety shows, it is not only necessary to attract the audience in a limited time, but also the copy inside is very important, which represents whether the program values and content can be properly presented. These precisely refined words often become the "first shot" to hit the audience's curiosity.

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What do you want to do in the future?

What do you mean,

Can't I be myself?

People must move forward,

You must forget the past first.

Feet will take you anywhere in the world.

Why is there a desert?

In order to find the heart of gravel, deep well

Why go to the jungle?

For the heat wave-like rainstorm

Looking for long-lost land

How many wasteland are there in the world?

How many people can't understand?

I heard,

Sad people like to watch the sunset.

However, the sunrise always rises like a knife.

The most extravagant in the world,

It is the relationship between people.

I hope that one day,

You don't have to laugh, you are just as happy.

This is a story about searching.

This is a story about passionate love.

We don't love danger.

But-life

Go as far as possible.

60,000 kilometers and 27 days

Love in childhood

Mango Taiwan's self-help reality show "Flowers and Teenagers" is in its third season this year. In addition to the update of stars, how to keep the freshness of the program and strengthen the core value of the program is the most difficult problem to overcome in the preheating of the promotional film. This promo will certainly live up to its mission, not only seamlessly connecting the destinations to be reached in the form of "upside down". Moreover, several copywriting works have undoubtedly become the biggest crowning touch in the ever-changing landscape. These copywriting works are all from Wu Mengzhi, the imperial copywriter of Mango Taiwan, which makes travel and life more meaningful.

Second, see the words like a face.

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We miss the tradition of letters that have quietly passed away.

We wander in the time carried by those dimensions and hearts.

See the words like a face.

Eight pop stars

12 warm encounter across time and space

Take you back to the historical scene

Experience the years of mountains and rivers, love and hate life and death, and human feelings are warm and cold.

Network-wide recommendation

100 The most touching personal letter

Sincere dedication at the end of the year

Chun Mei. Com regards words as a face.

Seeing Words as Face is the first stream of heat injected by domestic variety shows this year, and it is also the first and only full-screen seasonal star letter reading program in China. Maybe it's because word of mouth exploded after the broadcast. At that time, this pre-heated promotional film did not attract much attention, but now looking back, it really has a charm. The whole film consists of many video clips showing the modern communication history of China. Rich narration and pictures full of stories make people feel as if they are suddenly exposed to the scenes of the times and life stories that are still fresh, and then they know the form and core of the program.

Third, readers.

Twenty-one years seems to be a definite time.

I finally got such an opportunity.

Do a show I want to do.

I am very grateful to my parents, who let me know.

We don't just live by eating.

Except for eating.

We need something else to nourish us.

Make yourself stronger and more perfect.

Reading is to let yourself meet a better self.

There is a saying in the shepherd's fantasy journey.

When you really want to do something.

The whole universe will unite to help you.

The Reader

We are reading ourselves aloud.

We read the world to everyone.

At this point, my heart is full of longing.

Sometimes it's beautiful.

In all kinds of ideological contradictions

Meet the first big choice and adventure in life.

After Liu Qing became popular. Com's "Seeing Words Like Face", CCTV also launched a similar TV variety show-"The Reader", which also received word-of-mouth attention. Its preheating promo is as low-key and simple as the program. From the point of view of Dong Qing, the host and producer of the program, convey the truest feelings with the most plain words. This is Dong Qing's monologue and the original intention of the program. Some time ago, Dong Qing, who gained all kinds of goodwill from the China Popular Poetry Conference, has always been recognized as a talented woman by CCTV. Based on her personal charm, this promo presents Dong Qing's daily life as a reader with unpretentious pictures and copy, and also reveals that the program will belong to everyone who is eager to read himself.

IV. Xiaoshuo 20 17

It's been 48 years.

There is more than one direction.

Clothing favors black.

Xin is still a teenager here.

Passport 48 pages

But every destination deserves a thousand praises.

A trip to Wan Li.

The time difference is one day at most.

It's been thousands of years.

But you have to tell the moment.

20 17 The world is still very big.

Big enough to "talk"

Listen to the nature of the world with Xiao Shuo

Xiao Shuo can be said to be a tailor-made program for Gao. After nearly three years of suspension, it finally returned this year. It can be said that before she came to us, we had called for it a thousand times and urged it a thousand times. This wave of promotional videos is also quite rich in personal color. The whole film is dominated by Gao's favorite black. Only Gao appeared, and the picture was clean and tidy, without any words. Only a highly recognizable voice speaks the copy, which is short and powerful, and sets off the best side in a minimalist picture, making people understand his life experience in seconds.

Five, happy male voice

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It is my attitude not to follow the mainstream.

Do not give in when encountering difficulties and obstacles.

Because I and the world are making progress.

Follow me instead of chasing the wind and waves.

Take over propaganda, take over the unknown

Because the voice needs to be presumptuous

Break the label and meet the controversy.

Be true to yourself.

Pop music will never stop.

This is my present.

So I'm here at the moment.

Dream with your heart, and improve with your heart.

You follow me.

Happy boys speak for me.

The happy boy followed me.

Happy Boys is the stage for the new generation of grassroots music stars. In the latest season, Z.TAO, a controversial little fresh meat in the circle, was invited to speak for him. The cool and flamboyant pictures and wild and unruly copywriting all show the musical attitude of the younger generation that the program wants to convey. The road to chasing dreams is always full of thorns. Only by sticking to yourself can we get out of our own world. Z.TAO, the spokesman, is the best proof, which is really useful for young audiences.

Sixth, the voice of dreams.

Legend has it that in the music industry

There are five guardians handed down from generation to generation for thousands of years.

Start a prairie fire

Not the rebirth of Suzaku.

But a new beginning.

In the high-pitched and cheerful singing

You should have your own passionate fantasies.

Sincere faith

Never give up.

Whether the future responsibility is worthy of my trust.

Waiting for your song.

Come with me, it's very loud

Looking forward to playing together.

Bright sky

Want to be the king of music?

They are not only your insurmountable mountains, but also your insurmountable sea.

But it is also a star in your night.

We become your bridge across mountains and seas.

Soar the wings of the future

This stage is about to bloom for you.

Win applause from all over the world with sound.

Zhejiang Satellite TV is the best TV station except Hunan Satellite TV. The newly created music program "The Voice of Dreams" can be said to be a combination of "Singer" and "Happy Boys", which takes dreams as the cornerstone and allows amateurs and stars to compete on the same stage. This pre-heating promo presents five groups of star tutors in a comic style with China elements, and its domineering copy is full of appeal, which makes the audience full of energy.

Seven, run

(Deng Chao and Arqie)

May have doubted it

Life is unfair.

Where were you born?

Poverty or wealth

You don't have a choice.

(Huang Zulin)

I am not tall.

Always ignored by people

No matter how hard you try, you can't be the protagonist.

(Dilraba)

When I first arrived here, I always felt

Everyone is waiting to see my joke.

(Lu Han)

I keep practicing every day.

Just one person

A chance to show yourself.

(Michael Chen)

Genius doesn't mean you can be a genius.

But as long as you take the first step,

It's never too late

(Jerry Lee)

I want to change.

I want to be better and stronger.

Let everyone sit up and take notice.

In addition to myself

Nobody can beat me.

I haven't tried it, how do I know if it will work?

I like to prove them wrong.

What if I fall? Are you crying?

What are you afraid of with me?

Run hard, nothing is impossible.

Together, where is the starting point.

Come on, run together!

From running man to "Run", although the sound of spitting never stops, the promotional film of the new season is quite worrying. The editing is very special, interweaving the participating stars with the general public, telling what everyone wants to do or fears with the mouth of a star, and encouraging everyone to run together with chicken soup if it may be too strong, which is quite inspirational.

Eight, the real man 2

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From the first day as an actor

I know I can play any role.

It doesn't matter whether you are praised or questioned.

This may be beyond imagination.

But I'm not afraid. I'm not just saying.

I am a new air force officer. I'm Yang Mi.

I am the king of freestyle.

The water is calm.

There is only one sound.

You can't lose if you want to win.

This time, leave the familiar place.

Challenge yourself in different ways.

I am a recruit in the air force. I'm Sun Yang.

Flying seems to be my daily life.

From one city to another.

I have long been used to the days in the clouds.

But it never occurred to me.

Can change into the uniform I dreamed of when I was a child.

Sweep the sky again

I am a recruit in the air force. I'm Tong Liya.

It's not that I've never been on a plane.

Dunk, I bounce

I flew from the roof to the wall when I was filming.

But this time, the fighting capacity is all, and it will fly higher.

I am a recruit in the air force. I'm Jiang.

Every time I look up at the stars

Everyone feels within reach.

But never touch it.

come here

I saw stars in my dream.

Yes, that's my favorite soldier brother.

This time, do your best.

What kind of light will you see?

I am a recruit in the air force. I am Shen.

My world is black and white.

There is no middle gray area.

I am not good at words, so I can only sing my true self with music.

Ignore controversy, ignore rumors

This time, I am looking forward to flying into the sky.

I am a recruit in the air force. I'm Z.TAO

In memory

Every leap

It's all about defeating the opponent.

Whether I am an athlete or an actor

this time

I know my biggest opponent is myself.

Wait for me.

Jump in the air

I am a recruit in the air force. I am Zhang.

heretofore

I am the village head of the children.

Told many other people's stories.

Now, I want to write about myself.

Change yourself

The village chief can do it

That's fine.

I am a recruit in the air force. I am Li Rui.

The promo of "Real Man 2" can be described as quite luxurious, and eight participating stars shouted out their own distinctive recruits' declarations, which were full of momentum from the picture to the copy. Everyone is predicting the self that is about to change, and people can feel the passion of "stepping forward" through the screen. It can be said that the sense of rhythm and strength are just right.

Nine, high-energy youth league

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What is a teenager?

Teenagers are God, will, will, soul and spirit.

A good bow is hard to stretch, but it can stretch high and deep.

The wind is unstoppable, but it can sail and break the waves.

Teenagers are like the wind, bowing their heads and drinking feathers, wise and brilliant.

Perseverance, the stone can be carved.

Teaching people tirelessly, poetry is passed down.

Teenagers are like poems, feather fans draw water, and the wind and cloud can be expected.

No, don't be intimate. It's not special.

Out of the law, aboveboard.

Youth is like light, pen is the sword, and flame is like light.

If the sky is big, it will benefit without harm, and if you attack everything, you will be a hero.

Teenagers are like chivalrous men, their swords are like home, and their virtue is obvious.

Surprise, become a black dragon.

Surprise the tiger.

Teenagers are like tigers, fierce as Kirin, and boundless.

Teenagers dive into the abyss and fly in scales.

The falcon tried its wings and the dust scattered.

I am a young man from China, and I am not old.

I am a teenager in China, and I have no borders with the country.

We are a high-energy youth group.

I have to say, this promo is really amazing. It does not directly introduce the five popular small fresh meats according to the routine, but interprets the five teenagers with the essence of traditional Taoism, France, Confucianism, military and Mohism. The copywriting of classical Chinese sentence patterns is also very intriguing. Not only is there no sense of obscurity, but it also depicts the spirit and character of youth with simple and powerful words. It is precisely because this promo created a visual sense of an ancient teenager for the audience, and did not disclose the content of the program at all. No wonder many people feel that the goods are not right after watching the official program. I really don't know if it's a positioning error or just to attract attention.

We are seventeen years old.

When I was seventeen, I dreamed of taking risks by motorcycle.

I want to go camping when I am seventeen.

At the age of seventeen, my dream is to taste all the delicious food in the world.

Seventeen years old, want to chase after the school beauty.

When I was seventeen, I dreamed of becoming a kung fu master.

Seventeen years old, my dream is the sea of stars.

we are seventeen

For the dream of youth

Embark on an unknown journey

Make up for youth regret

Start a good life again

It is also the masterpiece of Zhejiang Satellite TV. The biggest difference between "We Are Seventeen" and previous travel reality shows is "Back in Time", which assembled six male stars to embark on a journey of rejuvenation. The promo is full of "ridiculous" dreams belonging to big boys. The picture and color matching are full of sense of the times, and there is a sense of nostalgia for going back to the past and fantasizing about the future. Copywriting also closely follows the connotation of the program, and integrates the essence of programs such as Youth, Dreams and Travel to let the audience know what to watch.

Every promo contains the creator's deep feelings for the creation of the program, as well as the expectation and emotional transmission to the audience. Whether the propaganda film is wonderful, especially whether the copy is accurate, although it does not play a decisive role in the viewing after the program, if it is properly interpreted, it will still play a considerable role in fueling the situation. After all, the first impression is very important.