What are the display principles of supermarkets?

The principle of series goods is to serve customers better and more conveniently.

A, convenient for customers to find the display principle

The goods in the supermarket are sold to customers, and customers can only achieve sales if they find what they need, so managers should consider the layout and display of goods from the customer's point of view. When every store in our supermarket opens, there is usually a layout of goods at the entrance of the supermarket. Category signs and some other graphic signs are hung on the shelves of the store. Maybe some stores have been adjusted, and these have changed beyond recognition. It is a silent shopping guide. Just like a road sign, knowing the road may have little effect on you, but people who don't know the road are like a warm current surging in your heart. All the customers in your store can't be old customers, otherwise you really need to reflect. New customers gradually become old customers with a little humanistic care like a supermarket.

Looking closely at the display of some supermarkets in our country, because there is no unified display standard and specification at the headquarters, every store has a lot of room to play. For the convenience of employees and suppliers, some exhibitions are classified according to the brands of suppliers, so that the products of the same supplier with different specifications, different prices, different functions and different tastes are displayed together, which strengthens the brand of manufacturers and is also beneficial to manufacturers and employees to get goods and orders. However, our customers often take two steps forward after choosing the products of this brand, and then find similar products with the same functions and tastes of other different brands, so they have to choose or even abandon the original products, which increases the troubles of customers, such as juice drinks, such as displaying all orange juice drinks of different brands in a centralized way, and then vertically displaying them according to different specifications of the same brand, horizontally displaying them according to different brand specifications, and taking into account the price segment. I believe there will be few customers.

The second is to facilitate customers to see the principle of commodity display.

There are so many goods in the supermarket that customers can't help but take every item in their hands and look at it carefully. If the goods are placed out of sight of customers or blocked by other goods, or the front of the goods cannot face outwards, it will not attract customers' attention and will not produce sales. So let our employees move, give products a chance to show, make every product face outward, and increase the chance of showing their faces, which will increase sales opportunities; Let the goods take their places, each kind of goods can't be blocked by other goods, and the smell of wine is afraid of the deep alley, and no one will pay attention to the products that don't show their faces; For the goods that are not easy to see at the bottom of the shelf, you can consider inclined display to highlight the goods. Nowadays, people rarely condescend to pull shy goods out. The shelves are too high, and the goods displayed upstairs can be considered to be placed repeatedly. Modern people are suspicious. If you don't look at the goods, you won't take out the money.

Third, the principle of convenient and easy-to-use display

Give it a plum and give it a peach. Only when our merchandise display is convenient for customers to choose, take and put back can we increase customers' buying opportunities. For fresh goods such as fresh meat and fish, customers like to choose, which is easy to get their hands dirty. There are no simple tools or facilities nearby for customers to wash their hands. Customers have doubts about goods or simply give up buying because they are afraid of getting their hands dirty and cannot choose freely. Set up a sink or simple tools, such as disposable gloves and clips, to reduce customers' hesitation.

Goods can't be displayed too high, and customers give up because it's not easy to take them or put them back. We should know that the customers in our supermarket are mostly female customers, and we should consider their height restrictions. The average height of housewives in China is 155cm, and the shelf space suitable for customers is between 60 ~ 150cm. The tall goods should be displayed repeatedly as much as possible, which can not only keep the top floor beautiful, but also ensure customers' access. Fragile products should be protected, and dispelling customers' concerns about handling can increase sales opportunities. The ideal state of the gap between shelf partitions is to ensure that the palm can freely extend between the goods and the upper partition. If it is too small, the goods are not easy to take, and the gap between the partitions is too large, customers can easily see the backboard, which is unsightly and wastes shelf space. The more considerate you are to customers, the more you will get in return.

Fourth, show the principle of fullness.

As the saying goes, "goods sell like a mountain", and the goods on the shelf, on the pile and on the end should be fully displayed. The shortage of goods and the decrease of the utilization rate of shelf space lead to the increase of warehouse inventory pressure and the shortage of goods, which is easy to leave a bad impression of "leftover goods" to customers. If the goods are not full, it will affect the expressive force of the goods themselves and affect sales. In particular, special display goods such as piles and docks should be full. These special displays are like the crowning touch of the supermarket, and they are the highlights of the supermarket. Even if the goods are filled with shelves, if they are staggered and messy, they will still leave a bad influence on customers. If there is no warehouse inventory and the shelves cannot be guaranteed to be full, the goods should be displayed in advance to ensure that the goods are full and tidy. If there is no stock, there are two ways to deal with it: put a notice saying "this goods are temporarily out of stock" in the vacant place; Or fill in other best-selling related products at the same time. This operation must be recorded and tracked, otherwise it is easy to make the goods disappear in the store. You can't simply enlarge the next product unless it sells well.

Five, the first-in first-out display principle

Supermarket goods, especially food goods, should be replenished according to the principle of first-in first-out, so as to keep the overall shelf life of goods relatively good. When replenishing goods, first take out the goods inside and check them. If the shelf life is the same as the goods to be put on the shelves, and the shelves and goods are clean, put them directly on the goods. Otherwise, take them down, clean them, add new goods inside, and then put the original goods outside. It's easier to do than to stick to it. Strengthen food safety education for employees at ordinary times, so that employees can form good loading habits. Especially for fresh, frozen and refrigerated foods with short shelf life, more attention should be paid to FIFO.

Six, the principle of related display

The display of goods in supermarkets, with special emphasis on the correlation between goods. This connection is not as narrow as grouping clothes, shoes and hats in one area, but can be displayed with a theme such as "Valentine's Day" and "Hotpot Festival". Relevance display requires that the goods displayed by the terminal should be related to the goods on the adjacent shelves as much as possible, so that the terminal can play a certain guiding role, that is, attention should be paid to correlation display and smooth transition when displaying between adjacent stacks. For example, clean toilets are piled up next to drinks, which makes people feel uncomfortable. Good related display can easily stimulate customers to buy goods A, but also unplanned goods B, and even goods C. ..

Seven, the principle of vertical display of similar goods

Products are displayed horizontally from left to right according to different sub-category prices, and vertically from top to bottom according to the same sub-category prices. Close to the main channel, from the outside to the inside, display similar products horizontally from high to low according to the best-selling degree. The shelves on the same side are set from the end and from the outside to the inside, and similar goods are displayed horizontally from high to low according to the best-selling degree. There are more than two kinds of goods, from both ends of the shelf, from the outside to the inside, and similar goods are displayed horizontally from high to low according to the best-selling degree.

VIII. Display by Performance Distribution

Supermarket shelves are so precious that it is impossible to distribute goods equally. Only when the sales volume of good goods is large, the display section is good and the sales volume is poor can the sales volume be maximized. At the same time, sales display is a dynamic process, which requires continuous analysis of sales and display adjustment. If we talk about the layout and location of the display from the perspective of sales, human feelings can be eliminated. The right to display and adjust goods, as well as the right to take off the shelves of goods and put new products on the shelves, should be well controlled, and attention should be paid to letting the right personnel control and supervise them. For goods with special discounts, if they are displayed on the shelves, they should be appropriately expanded and adjusted to a good position to achieve the expected results.

Nine, the only display principle

The position of goods on the shelf should be unique. Except for special display areas, such as shelves, shelves and special promotion areas, goods usually sold on shelves should avoid two or more display areas. Even the display racks and shelves made by manufacturers should be carefully placed, because these special displays may not be in harmony with the overall layout of the supermarket. Otherwise, if it is displayed in many places, it will be difficult to manage and control inventory and waste shelf space.

X. Safety principle

When placing goods, we should consider the carrying capacity of the shelves and pay attention to safety. Light and small goods are placed above the shelves, important goods are placed below the shelves, and so on. Goods and fragile articles on high shelves should be inspected and protective measures should be taken. The goods stacked on the ground should not be too high, and the height should not exceed 1.4 meters. Don't pile up inventory near bookshelves and shelves. This is because the store is not refreshing, and there are security risks such as easily knocking down customers.

In a word, there is no invariable law in commodity display, and its combination should be centered on the change of customer demand. Of course, a good sales atmosphere can be created not by understanding some exhibition principles and skills, but by integrating many resources and the cooperation of various departments. But if you don't understand some basic display principles and skills, you can't talk about the innovation of display combination, and the products will not become a reality!