Listen: How to speak on the spot?

In our daily work, there are far more impromptu speeches than speeches that can be prepared in advance. For example, you should make a summary at the weekly departmental meeting, assign tasks to subordinates, be temporarily questioned by the boss about the progress of the project, or temporarily ask you to say a few words at various meetings and so on. If you want to speak brilliantly at such a high frequency, the most important thing is that you can quickly build a logical framework for impromptu speech, so that what you say is organized and hierarchical. So how to build a logical speech structure? Today I'm going to share a method called "three points and one line". What do you mean? That is, when we speak, we make three points, all of which are on the same logical line.

There are three points that have been studied and analyzed in psychology, and our brains are easier to remember. Think about it, saying two o'clock will make you feel a little thin, and saying four o'clock will seem a bit verbose.

Three points of discussion can help you divide the content into a very clear logical structure in the form of expression. But when it comes to this, I want to emphasize that it is not difficult for many people to make three points. The key lies in how the lines are logically connected, which determines the level and wonderful degree of your speech.

Let's look at an example.

Case 1: Speech at the celebration

A friend of mine went to the fifth anniversary celebration of the partnership. Temporarily hosted cue as a representative of the partner to give a speech on stage.

He said this: "First of all, congratulations on the fifth anniversary of your company. It is not easy to see the development of your company in the past five years, and it has also brought me a lot of inspiration; " Secondly, I would like to thank Mr. Liu and his team for their efforts in the project and for giving us a lot of support and cooperation, so that this project can achieve today's results; Finally, I look forward to more landmark cooperation in the future. "

How do you feel after hearing this passage? Did you feel that there was no problem? You consciously raised three points, and all the congratulations and thanks were expressed. Improvisation is very meaningful. However, this is only meaningful. If you were there, I guess you wouldn't think this partner spoke very well. These are official platitudes and will not leave any special memories for the audience.

How can I put it better? Come on, I'll give you a general formula suitable for impromptu speech at the celebration. It's simple. Its three points and one line are "past-present-future".

How to use it? Let me explain something to you. What is the "past"? Talk about memories. Of course it's about your memories of each other. "Now" refers to the present scene and your thoughts and feelings. That "future" is actually a blessing and expectation.

It was just a scene to celebrate the speech. When I ask my friend to use "past-present-future", he will say, "Today, I am very happy to attend the fifth anniversary celebration of your company. How time flies. I still remember that when I first came to talk business with Mr. Liu five years ago, your office address was still in a three-bedroom residential building with less than 20 employees. In five years, now you have grown to more than 200 employees, and the office area has moved to such a luxurious office building. Although the house is bigger now and there are more employees, I can see that what you have not changed in the past five years is the attitude of making products, always fearing products and customers. In the future, I hope that in addition to this project, we can create more cooperation and look forward to your great changes in the next five years. Let's go hand in hand. "

Needless to say, you will find this version of the speech more meaningful and not false. In order to make you use the formula "past-present-future" more accurately and freely, let me tell you its benefits.

First of all, when you talk about the past, everyone's memory is unique, and this memory will be related to the protagonist in this field, so chasing light can hit the protagonist instead of listening to your self-centered exposition.

What's more, you also compared the "past" with the "present". The greater the change, the stronger the impact and feeling of the picture, and the deeper the impression on others.

This formula is very easy to use. Even at the wedding, if you want to say something off the cuff, you can use this method whether you are a friend, parent or relative of the couple. For example, first recall the story between myself and this couple, then see how happy they are now, and wish them happiness in the future. See if it can be used in all celebrations.

Case 2: Motivate the team

Next let's look at the second situation.

A new product of Zhang's head office was about to go online, and the workload suddenly increased. At the regular meeting, after he announced his work tasks for the next two weeks, it was obvious that his subordinates had some resistance, and some even began to complain in a low voice.

I believe that as a manager, you will often encounter scenes like this to mobilize the team to roll up their sleeves and cheer up the employees.

What can we do with the lines in this scene? The formula can be used: "connecting emotions-giving resources-promoting action".

You see, according to this formula, Mr. Zhang should first seize the negative emotions of employees. He can say, "I know everyone has been working hard recently and is under great pressure. But is the sentence "I know you are hard" enough? Not enough. How to put emotions in place and let others feel your sincerity needs to be reflected through details. For example, "I saw Zhu Xiao working overtime until three o'clock in the morning the day before yesterday. So was Xiao Wang just now. He came to the meeting while eating. I know it's hard for everyone. "

You see, this is the emotional connection. When you tell the details, your employees really feel your sincerity because you really "see" them.

Then, after accepting the emotion, you should appease everyone. How to appease? As an executive, you have to pay resources. You can say what is the difficulty at the moment, such as: "Is your difficulty lack of people or money, or which step is difficult to advance?" Well, I go to HR VIP when I am short of people. Where can I find money when I am short of money, or which customer is particularly difficult? I'll take you to visit customers. "

You see, it's called giving resources.

Then on this basis, when you put forward the third-level "push action" and tell employees to "work together", they will really be willing to take action.

Case 3: Sharing experience

Let's look at another case of a classmate in our small class.

There is a classmate named Xiaojie in Class Two. Last month, Xiaojie went to the parents' meeting of the children. His child made great progress in this exam, and the teacher invited him to share his experience on stage.

Xiaojie used the "first-second-once again" three-point line to make a speech, but the point is that the logic of this line is beautiful. Let me tell you what he said.

He said, "First of all, children's progress should be thanks to the teacher's teaching. The teacher is very responsible and often sends out some study guides and class schedules in the class group. As parents, we only need to cooperate with the teacher's teaching arrangements. "

You see, this passage is in the teacher's heart. While thanking the teacher, we also sent this message to other parents: we need to cooperate with the teacher's arrangement. Parents' cooperation is definitely what teachers want to see most.

Secondly, he talked about his own experience, saying that my child doesn't like math class, how can I cultivate his interest in math, such as how to encourage him, what kind of environment to create at home and so on. Including sharing, saying that I know that everyone can't help but get angry when tutoring homework. This is human nature, but sometimes we can control our emotions a little in some way. "

You see, this is what other parents want to hear, and it is also useful to listen to your real experience sharing.

Finally, he gave a little affirmation to the children's own efforts and efforts and how hard they worked in their studies.

You see, a clever three-point-one-line, through the three contents of "thank the teacher first, share the dry goods with parents, and finally encourage the children", takes care of all the roles.

Short speech, clear logic, the audience listened in an orderly way; I am also in line with the goals of teachers and parents, so that everyone in the place is satisfied. I can only sigh that Xiaojie used what we learned in class really well!

Case 4: Attracting investment

In our eloquence class, Xiaojie is not the only one who can learn and use flexibly. I remember there was a small class, in which we simulated a speech on "attracting investment and talents" for Chengdu. One of the students skillfully changed the "three points and one line" and talked about four points. That speech has impressed me so far. This is what he said:

Let me show you Chengdu from the four aspects of "seeking truth from facts".

First of all, "easy" means relying on. Relying on the strong advantages of science and technology industry, Chengdu has an important national high-tech industrial base and is also a national dual-innovation demonstration base for small and micro enterprises.

The second is "reality". This "food" not only means that Chengdu is the capital of food, but also is real. The government has also given tax incentives, special support and other support to our investment promotion project this time.

The third is "living". Compared with first-tier cities, our housing cost is low, and the pressure on employees to settle down and settle down is not great.

Finally, it is "line". The transportation in Chengdu is very convenient, the gateway hubs extend in all directions, and the transportation cost is also very low.

Look, isn't this speech clever? This student skillfully put on hats for these four points by using the method of wearing hats taught in small classes. These four words are very familiar to us. This kind of processing is beneficial to memory and communication. Until today, it also impressed us deeply. You see, speeches have memory points and communication points, so they naturally have influence.

Well, this is the case I want to share. In this way, we use the "three-point-one-line" method to construct logic and use various formulas to deal with different scenarios. There will be special lectures in our course to take you apart in detail. Through practical training in small classes, managers can easily and methodically respond to impromptu speeches after returning to the workplace.