What do novices need to pay attention to when doing Taobao?

For example, blindly developing traffic channels, or even buying off-site traffic, the final result can be imagined. The flow is gone, and the quality is gone. No conversion, short stay time, this practice will only make your shop worse and worse. Because your label is confusing, the incoming traffic can't be converted, and the traffic that can be converted can't come in.

2. The store is not new and the products are not updated:

Some shops have those products all the year round and have not updated them. Any product has a life cycle. Less competition and more substitution will make your life cycle longer. On the other hand, if your category is competitive, your life cycle will be shorter. If you don't update your store, customers won't want to enter your store. Therefore, we must update our products from time to time to ensure the vitality of the whole store.

3, often adjust the title page details:

Some merchants often blindly modify the title, the first picture and even the details page when there is no traffic in the store. Finally, I found that it still had no effect after the change. Why? Because you didn't analyze whether the things you modified are better than the previous data, if the click-through rate after your modification is higher than before, then your approach is desirable.

The clearer the positioning of the store, the better.

Because the clearer your store style, the more accurate your store positioning, and the more unified your crowd characteristics. Many novice Taobao shop, can't find the right direction, don't know what to do, want to sell all kinds, all kinds of grades, all kinds of styles, resulting in shop design confusion.

5. Pay more attention to the content.

Content marketing is a trend. Taobao will match more traffic through content marketing this year. This content includes: Micro-Amoy, Taobao Daren, Taobao Headlines, Taobao Live and so on. Therefore, if you are a rookie who just entered Taobao on 20 17, I suggest you make more efforts in content marketing.

Taobao is a large-scale online retail and business circle in the Asia-Pacific region, which was founded by Alibaba Group in May 2003. Taobao is a popular online shopping and retail platform in China, with nearly 500 million registered users and more than 60 million regular visitors every day. At the same time, the number of online goods has exceeded 800 million every day, with an average of 48,000 items sold every minute.