Automobile Cold Knowledge: Secret History of Brand

Automobile Cold Knowledge: Secret History of Brand

Both Volkswagen and Porsche were founded by ferdinand porsche, and Porsche's family fun is comparable to Kung Fu drama.

one

As the two most successful luxury car brands in the world, Mercedes-Benz and BMW are always compared together. In fact, karl benz, who invented the automobile, co-founded the predecessor of Mercedes-Benz at 1886, while BMW is the abbreviation of Bavarian Machinery Factory AG. 19 16 was founded in Munich, Germany. It is not only 30 years younger than Mercedes-Benz, but also younger than Ford, Renault and even Rolls-Royce. Moreover, when 19 16 was registered, BMW was still a company that made aircraft engines. Two years later, at the end of World War I, Germany, as a defeated country, banned the production of aircraft, and later began to produce motorcycles. It was not until 1929 that the car company BMW launched its first car.

After all kinds of ups and downs, BMW has gradually grown. Last century, when BMW entered China, it was not called BMW, but was translated into Bayir, which didn't get much attention. After changing its name to BMW, it gradually got better. During the development of 100 years, BMW acquired Rover, Land Rover, mini and other brands, and later sold them one after another, but kept the mini brand. In addition, in 2002, BMW Group bought the Rolls-Royce brand from Volkswagen, and today, Rolls-Royce still belongs to BMW. It is worth mentioning that although BMW and Mercedes-Benz have already become global competitors, they often appreciate each other. 20 16, BMW centennial celebration, Mercedes-Benz sent a congratulatory message saying: Thanks for the competition of BMW 100, 30 years without you is so lonely.

two

Audi has become a century-old car brand, even before BMW. Audi was founded by August Holsey in 1909. The founder was originally an employee of Mercedes-Benz, and left Mercedes-Benz on 1899 to set up August Horsey Company, which is also the predecessor of Audi. However, the entrepreneurial process is not smooth. Hoshi fell out with investors and lost the company named after himself, which led him to name the new company Audi Automobile Manufacturing Company. 19 10, Audi produced the first Audi brand car and won the championship in the subsequent rally, which won the brand a reputation.

1932, Audi, Horsey Motor Company, Rover Motor Company and DKW merged into the automobile alliance joint-stock company, becoming the second largest automobile manufacturing company in Germany at that time, and the Fourth Ring Road officially became a symbol. After that, although Audi was ill-fated, it even sold all its shares to Daimler-Benz at 1959, but the four-ring Peugeot was handed down. During the period from 1964 to 1966, Volkswagen acquired all the shares. It was not until 1985 that the company, which had been renamed many times, was renamed Audi ag.

three

Speaking of a century-old car brand, Ford is inevitable. Ford was founded by Henry Ford in 1903. This founder, whose fame is far greater than that of other century-old automobile brands, strictly speaking, Ford has contributed to the entry of cars into ordinary people's homes. 1908, Ford Motor Company launched the world's first Model T car belonging to ordinary people, which opened the world automobile industry revolution. 19 13, Ford motor company established the automobile assembly line, and the assembly speed increased by nearly 8 times. Thanks to this, from 1908 to 1927, Ford Motor Company has produced more than150,000 Model T cars, and Ford is also known as the "man who puts wheels on the world".

1922, Ford motor company acquired Lincoln brand, which was founded by Henry Martin leland in 19 17 and named after an American president. In the next hundred years, Ford Motor Company became accustomed to "buying while buying": 1979 acquired a 27% stake in Mazda; 1987 acquisition of Aston Martin; 1989 Acquisition of Jaguar; 1999 purchase Volvo's global automobile business; In 2000, it bought the ownership of Land Rover from BMW Group ... After entering the new century, Ford lost a lot of weight, not only packaged Jaguar and Land Rover and sold them to India's Tata Group, but also sold 26.8% of Mazda's shares. Aston Martin was also sold, and Volvo's automobile business was sold to Geely Group in China at 20 10, which caused quite a stir at that time. Up to now, Lincoln was the only brand that was repurchased at that time and remained under Ford's banner. Although Ford's situation in China has gone from bad to worse in the past two years, Lincoln can't compare with mainstream brands, but after all, it is selling better and better.

four

To this day, when it comes to the most luxurious cars, Rolls-Royce is still the easiest brand to blurt out. This luxury brand was born in Britain in 1906. The founders are Henry Royce and Charlie Rouse, and the automobile brand is a combination of the names of the two founders. I believe everyone has found that the name Henry appears quite frequently among automobile entrepreneurs, unless it is explained by metaphysics. Unfortunately, Bian Xiao didn't understand it and had to give it up. Rolls-Royce not only makes cars, but also aero-engines, which may be the result of its poor performance. In 2003, it was taken over by BMW Group. From a historical point of view, the British man-made luxury cars are not worse than the Germans, but unfortunately they are poorly managed. Most British brands are sold to enterprises in other countries. But then again, if Rolls-Royce is not shrouded in the aura of the British royal family, even if it can only sell thousands of cars every year at a long-term loss, it is likely that it will not maintain its status in the rivers and lakes.

five

Similar to Rolls-Royce's positioning and fate is Bentley, which is also a British brand and a luxury car used by the British royal family. It is also a century-old brand and has also been sold to enterprises in other countries. Bentley was founded by W.O. Bentley in 19 19 and began to sell cars in 192 1 year. This was one of the most expensive cars in Britain at that time. The founder has also joined Rolls-Royce, and Bentley and Rolls-Royce are also in constant contact with each other. Bentley was once acquired by Rolls-Royce because of the financial crisis and became a sub-brand of the latter. The two brands of cars were once difficult to distinguish between you and me. Until 1998, Volkswagen and BMW competed, and finally Bentley brand fell to Volkswagen, and BMW later bought Rolls-Royce. It must be said that it is a wonderful fate for the two to become competitors again.

six

Among the century-old automobile brands, Peugeot's sense of existence is relatively weak, which has a lot to do with the fact that the early business of this company is far from the automobile. In addition, in the subsequent development, Peugeot's light is not as good as other century-old brands, which also makes it gradually lonely. 1890, armand Peugeot founded Peugeot in France. However, although Peugeot has existed for a long time, it was originally used to produce pepper mills and coffee machines, and they are all famous products produced in large quantities. These histories are clearly displayed in the Peugeot Museum. 100 years ago, the number of Peugeot Road was quite wild, and it also produced hardware tools, skirts, telescopes, saw blades, shotguns, sewing machines and so on. Even the little lion's LOGO was originally just a brand logo for tools such as hacksaws. Since 1850, Peugeot's saw blade has a lion print, much earlier than the car.

Even more amazing, lions first appeared on bicycles and motorcycles, not cars, although Peugeot cars have been around since 1890. Nowadays, French cars are losing ground in China, and Peugeot's life is quite difficult. Perhaps Peugeot can consider giving full play to the advantages of a hundred years ago and selling some retro products such as coffee machines and skirts, which may be better than cars.

seven

Chevrolet, which people are familiar with now, is a car brand owned by GM. As for the identity of its century-old brand, it seems that it is not well known. Chevrolet was founded by william durant and Louis Chevrolet in 19 1 1 year, but it was acquired by GM in 19 18 year, becoming the largest and most successful brand of GM. It must be said here that there are not many successful cases of the development and growth of the acquired automobile brands, and Chevrolet may be the most successful one. The first Chevrolet sedan came out in Detroit. 19 17 years, the "490" car with a price of 490 dollars swept the United States. According to the time, it should be the stage of Ford Model T rampage. I think there was a fierce battle between the two cars. After many years, Chevrolet has been a representative of high sales and is still one of the best-selling brands. Incidentally, Chevrolet was the first car with a radio, which started at 1924. That is to say, from then on, driving is no longer lonely.

eight

Volkswagen was founded by ferdinand porsche in 1937 later, and it was based on Hitler's proposal in 1936 that every German, at least every German worker, should have his own car, which should be compared with the idea put forward by the United States at that time. In fact, it is. Volkswagen started to build a factory in 1938, and planned to produce1500,000 cars a year, which exceeded the annual output of the largest Ford company in the United States at that time and was the largest automobile factory in the world. Later, the public used it for arms production and was later taken over by the British military government. It was at this stage that the classic beetle model was produced. By 1972, the Beatles had produced more than1500,000 vehicles, breaking the legendary record of Ford Model T.

After that, the public completely released themselves. Passat 1973 was put into production, golf 1974 was unveiled, and golf GTI 1976 went offline ... these are still hot models. In addition to Volkswagen, Volkswagen Group has also acquired many brands, including local Audi, Spain's Seat, Czech Skoda, British Bentley, French Bugatti, Italian Lamborghini, and Porsche founded by the same founder.

nine

Porsche was founded before Volkswagen. It was founded by ferdinand porsche in Stuttgart in 193 1 and is famous for its luxury sports cars. And how powerful is this person? He not only founded Porsche and Volkswagen, but also his son and grandson are very talented in automobile manufacturing. The son Philip Porsche designed the Volkswagen Beetle, and the grandson ferdinand porsche participated in the design of the most classic model Porsche 9 1 1. As far as genealogy is concerned, it is very similar to China's three Soviet fathers and sons (Su Xun, Su Shi and Su Zhe). Today, Porsche's position in the field of sports cars is still unshakable, and after three generations, the Porsche family not only still holds most of the shares in the factory, but also has been creating new legends.