Sustainable development, the "fairy fight" between the two major sports brands

Adidas and Nike, two well-known sports brands, are nicknamed "opposite home", and their sustainable development strategy is also called "fairy fight". What did they do?

As an internationally renowned brand, Nike's sustainable development has always been an important area of their concern. In 20 19, Nike recycled 600,000 pairs of second-hand sports shoes in China alone. As an industry pioneer who constantly pursues breakthroughs and innovations, Nike has integrated the concept of sustainable development into more product innovations through several years of continuous creativity.

This season, Nike released the new Nike Air VaporMax 2020 Flyknit, and industrial waste was transformed into extraordinary new design ideas in the hands of Nike design team. As one of Nike's most sustainable shoes to date, Nike Air VaporMax 2020 Flyknit uses at least 50% recycled materials by weight. The introduction of simple and quick FlyEase threading technology not only creates excellent appearance and comfortable wearing experience for the wearer, but also opens the way for the realization of sustainable development in the future. MOVE TO ZERO is Nike's long-term plan for the future of sports with the goal of "zero carbon emission" and "zero waste".

Flyknit yarn is made of at least 67% by weight of post-industrial recycled materials and other different recycled materials (including recycled plastic bottles). The vamp also uses some recycled materials, showing a unique color pattern, where materials that would have been wasted turn waste into treasure.

Jarrod Hale, senior project manager of Nike New South Wales, said: "When designing this pair of shoes, what we want most is an' original and real' texture, showing people how these original materials can be combined into a sustainable product. We believe that imperfection is perfection, such as the use of raw materials. We hope to show the meaning of these materials to the wearer from the perspective of function and aesthetics through this concept, and finally create a perfect product. "

Let's talk about Adidas. 20 15 they cooperated with Paley Ocean and persisted in making contributions to creating the future. In the same year, they launched a series of joint environmental protection products-Ultra Boost Headless parley Shoes. This pair of shoes is limited to 7,000 pairs worldwide, and is made of plastic waste recycled from Maldives waters. Knitted uppers are made of 95% marine plastic and 5% recyclable polyester fiber, and details such as shoelaces, heel brackets, ear pieces and insoles are also made of recyclable materials.

This year marks the fifth anniversary of cooperation between the two sides. They once again launched the commemorative version of Adidas X Parley shoes-Ultra Boost Parley DNA. The shoes are limited to 800 pairs nationwide and will be sold in designated stores nationwide from July 1 day, 2020.

In addition, they also launched adidas Originals sustainable environmental protection series. This series takes "reduce, reuse and recreate" as the creative concept, and uses sustainable raw materials to complete the manufacturing and packaging of products.

In this sustainable environmental protection series, 70% of the upper fabric is made of recyclable materials, and the iconic outsole is made of natural rubber products from rubber trees and 10% of waste rubber. On the basis of #HOMEOFCLASSICS#, the concept of sustainable development is injected into the design of sustainable series to share a sustainable, green and recyclable lifestyle.

Sustainable development has become a hot topic at present, and has gradually become the creative core of sports events and corporate brands. The joining of these enterprises has undoubtedly promoted more people to pay attention to sustainable development and the future of the planet.

Anyway, I'm going to place an order first ~ ~ ~