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Which is better, Japanese car or Korean car?
So what's the difference between Korean cars and Japanese cars?
Looking at the development of Korean cars in China market in the past two years, the sales volume has been comparable to that of German cars and Japanese cars, and the market share is relatively high. However, in 20 17, the reputation of Korean cars was affected by the "S-Germany" incident, and the overall sales volume declined. Until 2020, Korean cars will gradually increase the sales frequency of new cars, and it is reasonable to return to the peak with the help of Internet media.
In fact, the reputation of Japanese cars has always been good, but the biggest disadvantage of Japanese cars lies in national history. As we know, Japan is a developed island country. This country once had many contacts with China, which led to the rigidity of the relationship between the two countries and the historical estrangement, which also became the reason why people were reluctant to buy Japanese cars. However, it is undeniable that the quality of Japanese cars is much better than that of Korean cars. Even if there is an exclusive attitude towards them in China, it still cannot stop the steady upward trend of Japanese car sales. This situation tells us that excellent strength is a necessary condition for success.
Not as influential as Japanese cars.
It is no exaggeration to say that the familiar KIA, Hyundai and other models are representative models of Korean cars. The sales of these cars are in the forefront in China, and they can even be famous in the world sales rankings. But they are bound to face a bottleneck, which is to break through the boundaries of low-end cars. In people's consciousness, most Korean cars are low in price and relatively low in configuration, which leads to brand influence completely different from Japanese cars.
The product strength is not as good as that of Japanese cars
Hyundai and Kia brands give people the biggest impression that they are cost-effective and are essential models for many taxi drivers. However, Japanese cars are different. Their engines are very famous in the circle, with low fuel consumption and high quality. After a long time, it was labeled as a good product. In addition, Japanese cars are very popular in comfort, handling and power. Compared with German brands, the positioning of these products is completely unparalleled.
Excessive consumption of brand power by Korean cars
In fact, it is not difficult to find that people's living standards have been greatly improved, and buying a favorite car is everyone's first choice. Korean cars have had a very negative impact on the excessive use price of the market, and malicious competition is obvious, which has also caused a monopoly situation to some extent. Over time, people will give the impression that Korean cars are cheap, not the sense of quality of Japanese cars.
Conclusion: Korean cars have encountered bottlenecks in many aspects. To break these bottlenecks, the best way is to find the reasons from ourselves. At present, the competitive pressure in the automobile market is so great that Korean cars will develop along this route, so there is no doubt that other brands will carve up the market one day, which is a very serious problem.
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