Spring Festival holiday inventory! Running errands, double orders in different places, and cultural consumption have become a craze.

The Spring Festival holiday has just ended. This year's Spring Festival in the Year of the Tiger is characterized by "celebrating the New Year on the spot and going home for reunion", and various forms of consumption promotion activities are upgraded during the festival.

The online and offline integration of China's consumer market is accelerating, the enthusiasm for ice and snow consumption is high, cultural consumption leads the fashion, and quality consumption highlights are numerous, meeting people's multi-level and diversified consumption needs.

During the Spring Festival, the passenger flow of national key shopping centers increased significantly. The offline consumption in Shanghai was 376,543.8 billion yuan, and the sales of Hainan 10 duty-free shops were nearly 2 billion yuan.

The National Online New Year Festival continued to be held, and many e-commerce platforms and express delivery companies did not go out of business during the holidays. While New Year's Eve dinner packages, flowers and green plants, and new year gift boxes are selling well, upgraded products such as smart homes, smart home appliances, and cultural and creative products are selling well. Fresh fruit orders in counties and towns have increased by more than 3 times year-on-year, and the consumption upgrading trend is obvious.

Shen Nan, a villager from Bashe Village, Xinhua Village, Qingling Town, jiaohe city, Jilin Province: Tropical fruits that we can't eat in winter are now bought online and delivered home in two or three days.

During the Spring Festival, ice and snow consumption set off a new climax. Winter Olympics souvenirs such as "Ice Shield" are very popular. According to the data of key e-commerce platforms, the sales of sports equipment such as ski rings, roller skates and ski suits have more than tripled year-on-year.

Innovation and integration, new scenes, and steady growth of offline consumption.

In order to adapt to the consumption characteristics of the Spring Festival, all localities are also creative first, and are committed to creating a new consumption scene of integration and innovation, which also activates the offline consumption potential and meets people's multi-level and diversified consumption needs.

During the Spring Festival, many people stayed in Shenzhen for the New Year, and some shopping malls were renovated to meet the holiday consumption demand. Futian District, the commercial center, first attracts popularity through cultural activities, and then launches a 30% discount promotion to boost the steady growth of offline consumption such as catering and shopping.

Zeng Xin, a citizen of Shenzhen, Guangdong Province: Just after his birthday, he went out to eat with his family and went shopping. The discount I just ate has been reduced by dozens of dollars, which is quite good.

This shopping mall in Nanshan District has attracted many families to punch in for parent-child tours and new large-scale children's adventure amusement facilities. During the Spring Festival holiday, the daily turnover of shopping malls increased by more than 15%.

Liang, a citizen of Shenzhen, Guangdong: Bring the children here to play, and then go around after coming out, eat, drink and be merry.

Ji Liang, a staff member of a shopping mall in Shenzhen, Guangdong Province: The average daily turnover is close to 5 million, basically returning to the state before the epidemic.

The colorful folk activities held in various places have also led to the stable recovery of catering, tourism and other industries. During the Spring Festival, the old fishing village cultural park in Changsha, Hunan received an average of more than 3,000 tourists every day, driving consumption to exceed 3 million yuan. The distinctive features of fishermen's huts, bamboo rafts and hemp fibers are truly restored, and the folk activities with the theme of "fish" are full of immersion. Visitors can not only experience the old traditions such as dragon dancing and fishing lanterns, but also experience the old crafts such as making fish balls and cooking fish jelly.

Citizens of Changsha, Hunan: Especially now that life is good, the days are getting more and more prosperous. Seeing this scene, childhood memories really rolled in my mind. I am very excited and happy.

Tourist: It feels very, very good to make it yourself. I feel very happy to wrap these blessings in this fish jelly and give them to everyone.

On-site new year's errand service, double orders from different places.

This year's Spring Festival, many people gave up reuniting with their families and chose to celebrate the New Year on the spot. Although many people didn't go back, family members' mutual thoughts flowed between their hometown and the city through parcels.

During the Spring Festival this year, domestic orders from different places doubled. In addition to sending seasonal new year's goods and New Year's gifts, customizing personalized errands for parents who are far away from home has become a new way to convey thoughts and filial piety.

During the Spring Festival holiday, Aunt Gao, who lives in Jiyuqiao Community in Wuhan, received a special New Year gift. Aunt Gao's daughter Shanshan goes to school in England. She can't go home for the Spring Festival this year. Aunt Gao is usually busy at work and her waist is not good. During the Spring Festival, Shanshan bought a sweeping robot for her mother online, and also made a special errand list for home installation and debugging.

Aunt Gao, a citizen of Wuhan, Hubei: I am very happy. I think she's very thoughtful. I think the service is good and thoughtful. She sent it directly to my home and taught me how to download, debug and use my mobile phone. Because we seldom touch this, they teach us patiently.

As soon as the sweeping robot was installed, her daughter Shanshan made a video call, and Aunt Gao quickly showed the robot to her daughter.

Aunt Gao's daughter Yan Shanshan: She only needs to click the App on her mobile phone, so she doesn't have to bend over, because I have used this errand service in China before, and it is quite good. Thinking that I am not in China and want to use it, I want my little brother to teach my mother how to use it.

During the Spring Festival, there are many young people like Shanshan who can't go home for the New Year. According to the data of e-commerce platform, before and after the Spring Festival, the number of orders from different places in China increased by 1.3 times year-on-year, and many of them were filial orders from children to their parents. Orders include not only daily necessities and household appliances, but also errands such as posting Spring Festival couplets, taking out garbage and installing electronic equipment.

Xiao Shu, an errand boy in Wuhan, Hubei: We provide help to buy, help to send and help to take. The main service groups are the elderly and children, especially the elderly.

On Xiao Shu's service list, the reporter saw nuanced service needs such as "sending the elderly to take the high-speed train" and "the elderly suddenly can't contact, please go home and knock on the door", and there were also many warm messages. "The old man doesn't speak Mandarin very well. Be patient." "The new year's goods bought for the old people are very heavy. Please send them upstairs." Although it is only a few simple messages, it conveys deep concern and thoughts.

The local micro-holiday package has a small courtyard in the New Year.

During the Spring Festival this year, the proportion of short-distance tours and outings reached more than 70%, and the "micro-vacation" with slow experience and immersion was deeply loved by everyone. There are also many families who choose to pack a homestay yard and sit around for the New Year.

Write calligraphy, make lanterns, cut window grilles, wrap jiaozi, and rinse hot pot. Although Zhang Li, who works in Beijing, didn't go back to his hometown in Gansu during the Spring Festival this year, he still felt the strong flavor of the year when he met his family and friends in the small courtyard of the hotel.

Zhang Li, a resident of Beijing: The environment in Beijing is also relatively good, surrounded by mountains. We are usually in the city. With such scenery, everyone is very warm and comfortable together.

Li, a citizen of Beijing: I saw mountains, flowing water and big trees. Only my parents, grandparents and sisters accompany me for the New Year. Here, we celebrate the New Year together. More people make me feel happier.

Different from celebrating the New Year at home, homestays with multiple scenes and new experiences can not only make people feel at home, but also meet the individual needs of different groups of people. Stay at home to soak in hot springs, make an appointment for chefs to cook at home, provide tickets for skiing around, and other diversified services, making the mature homestay yard the first choice for many people to travel with their families. During the Spring Festival, the occupancy rate of homestays in Beijing suburbs and Qingdao, Shandong Province exceeded 90%.

Zhao Ying, a citizen of Qingdao, Shandong Province: I think everyone is busy at ordinary times, taking the elderly and children out for a walk.

Stay in a homestay and enjoy the taste for a year. During the Spring Festival, a series of folk activities, such as the Temple Fair in the Year of the Tiger and the Lantern Festival, were held in Huayu Town, Qingdao. Everyone celebrated the New Year with great excitement.

Qu Zengwen, a citizen of Qingdao, Shandong Province: Strawberry picking, skiing, snacks, temple fairs, and taking children around are quite good. There is an annual flavor, which is much stronger than at home.

According to the data of Tujia B&B platform, the number of single-family B&B bookings increased by about 56% during the Spring Festival this year. The top ten most popular cities for renting small courtyards or villas for the New Year are: Shanghai, Beijing, Sanya, Suzhou, Chengdu, Guangzhou, Lingshui, Huizhou, Qingyuan and Hangzhou. More people choose to avoid the hottest cities in the province, and relatively few popular destinations increase rapidly, such as Liangshan in Sichuan, Huizhou in Guangdong, Kashgar in Xinjiang and Yichun in Heilongjiang.

Dewll Hu, head of B&B platform: Most consumers no longer just live as before, but now experience different lifestyles based on this different scene and immersive experience.

Cultural consumption has become a craze, leading the new consumption fashion.

In addition to all kinds of shopping and short trips, many people also choose new ways to celebrate the New Year on the spot, such as watching movies, exhibitions, visiting museums and soaking in the library.

During the holidays, some large-scale exhibitions and art galleries in Shanghai, Shenzhen and other places opened normally, and the daily passenger flow of Pudong Art Museum reached 3,000. The Dongyi Art Museum on the Bund is exhibiting 80 works by 29 masters, including Monet and Bonaire. Many citizens brought their families to watch the exhibition, and some tourists also came from other places to watch it.

Tourist Ms. Yang: Every time I come to Shanghai, I will find one or two art galleries to look at the paintings and enjoy them.

Ms. Luan, a citizen of Shanghai: broaden your horizons, as long as you don't have to leave Shanghai.

Special exhibitions planned and launched by major cultural exhibition halls in Shenzhen have also become a hot spot for citizens to rush to punch in. With the help of immersive rendering, image search and panoramic sound, this immersive digital experience exhibition leads the audience to experience the pattern world in ancient buildings and collections. The audience can enjoy the naked-eye 3D "digital cultural relics" with a height of 5.3 meters and 22 times of high-definition magnification, and feel the experience beyond the physical cultural relics exhibition.

The Shenzhen Museum is exhibiting "Silk Road Art in Dunhuang Grottoes and Hexi Corridor". According to the requirements of epidemic prevention and control, only 4000 people are reserved every day, but the exhibition is full every day.

Shenzhen, Guangdong: At that time, both its pigments, its modeling and its degree of recovery looked quite shocking, and I felt that China's culture was too profound.

Shenzhen, Guangdong: Before going to Dunhuang, the time was tight. Enjoy yourself at home.

Many places have also launched the "Museum New Year" activities, and libraries, theaters and cinemas are full of people. Search platform big data shows that during the Spring Festival holiday, the consumption of services such as tourism, culture and entertainment showed a rapid growth momentum. The post-80s and post-90s are the main consumers. Among the top ten popular Spring Festival activities this year, "watching movies" is still everyone's first choice. As of February 6th, 2 1, the total box office of this year's Spring Festival has broken 6 billion yuan.

Officer on duty: Yan Jia