What do you think will be the future trend of this industry?

The live broadcast in 2020 can be described as a new trend in the Internet field. Online live broadcast is so popular that it is bound to attract more and more businesses to participate in the live broadcast. In 2020, e-commerce traffic will also be intercepted by the live broadcast mode. Of course, complete substitution is impossible. Let's talk about the development trend and disadvantages of live broadcast in the future market!

First, live broadcast with goods will make offline dealers unsustainable.

If the live delivery mode can overcome market factors and always prevail in the market, it may make it more difficult for offline dealers to do it. The rise of e-commerce has caused a great impact on physical stores, and online shopping is still a consumption mode that many people are keen to choose. Now, the mode of live broadcast with goods has arisen. At present, many stars, network celebrities and enterprises have achieved good results in sales with goods through this model. With the progress of the times, people's consumption patterns are gradually changing, and good quality and low price can no longer meet the needs of current consumption experience. Therefore, the flow of physical store dealers is cut off, the rent is getting higher and higher, the profit of the store is getting less and less, and the operation of offline small brand stores may be unsustainable.

Second, live broadcast with goods will lead to product price confusion in the market.

Low-cost promotion has become one of the main features of live broadcast. The essence of e-commerce suppliers using activities to promote products is to attract consumers to buy at low prices. However, the activities of the e-commerce industry are not held every day, so compared with live broadcast, e-commerce promotion products will not disturb the market order. The live promotion product with goods is a price war. Because of the live broadcast, consumers can easily buy it at a low price. After the live broadcast is over and the original price of the product is restored, most consumers will choose to wait and see. In the long run, once competitors in the same industry are involved, it will lead to product price confusion. In the end, it will have an adverse closed-loop impact on factories, sellers and consumers.

Third, the live broadcast of goods will lead to the decline of loyal customers of businesses.

There is no standard for the price of live broadcast. If you dare to be lower than me, I will be lower than you. If ordinary enterprises often engage in price wars and constantly overdraw consumers' demand, it is easy to damage their brand image and reduce their loyal customers sharply, because products with lower prices will gradually be recognized as low-end products. In the era of rapid development of science and technology in internet plus, many high-tech products tend to be high-end. Once you participate in the live broadcast to buy goods, it will inevitably be promoted at a low price, which will lead to the original loyal customers gradually losing confidence in the products and mistakenly thinking that the products are of poor quality and backward technology, and will be sold at a low price. Price can't bring customer loyalty! Low prices generate more price recognition, while high prices generate more value recognition and quality recognition. It is easy to attract customers at low prices, but difficult to maintain customers; It is difficult to attract customers at high prices, but easy to maintain customers.

Fourth, the mode of live broadcast with goods will accelerate the elimination of small and medium-sized e-commerce.

Now merchants in Taobao, Tmall, JD.COM and Pinduoduo have started to promote their products in the form of live delivery, so that users can understand the products in multiple dimensions and then choose to buy them. In addition to word of mouth, the products of small and medium-sized businesses are on-site promotions, which will attract customers in a short time. But it is not conducive to the long-term development of businesses, and there are more and more competitors. When everyone is a live broadcast anchor, consumers will blindly choose low-priced products. The low-price competition formed by the e-commerce industry is undoubtedly a dead end. Enterprises that always adhere to their own brand, quality and value will go further.