How does one do self-media? Can one person do self-media?

A single person can also start a self-media business, but it will take more time and energy. Individuals need to pay attention to the following points to do a self-media business: content positioning, content output, grounding, Short time, personalized, etc. The following is a detailed description:

1. Positioning direction

Many people are confused about the positioning direction. In fact, whether it is making short videos or writing articles for self-media , all need to have a clear positioning, because only with a clear positioning and precise layout can we attract precise fans very accurately, and only then can we know what the fans are like.

For example, if you are engaged in the beauty industry, you can position yourself as a beauty expert and mainly share some knowledge about beauty and some related skills. And it can also teach everyone how to put on makeup and how to dress up, so the fans it attracts are basically people who are interested in beauty and other things.

If you want to sell some related types of products in the later stage, you can achieve good conversion. Another example is that I have no interest in the industry I am engaged in and do not want to do this type of self-media. I am particularly interested in food and would like to cook some food at home.

Then you can make the methods of cooking delicious food, which foods are delicious, and teach everyone how to cook. These contents can be grafted into some cooking products later, and that is the same. This positioning must be well positioned, as it is directly linked to your later monetization. Then once we know the positioning, we need to produce content.

2. Output content

First of all, we need to learn more from the methods of our predecessors and see how they do it? Why do they have such a high number of views? It depends on how their titles are written, how good their content is, why they can have such a high number, but I can't. I must summarize more and summarize more.

After summarizing, then practice the operation yourself because you watch it yourself. If you don't do it yourself, you still won't be able to do it, so do it after reading it, and then find the gap in the middle. This can be of great help to your own improvement.

3. Down-to-earth

When making videos, you must remember not to be condescending. Everyone is approachable and like images that reflect the people and things around them. If you are too condescending, others will not be able to accept it. And it is not close to the people, so you will find out why many sketches that are close to people's livelihood will be generally praised by everyone, but those that praise and praise are not well disseminated. It is because they do not have a good sense of grounding, so pay more attention to observe life. , if we tell more of our own stories, it will be more popular and more popular.

4. Short time

In order to make the plot richer, some self-media shoot videos for half an hour, not to mention the long production cycle. The content that comes out has not yet been recognized by the audience, so when making original videos, you must remember to be short, short, and short and exquisite. Only in this way can you quickly catch the audience's attention.

An advantage of the short time is that by condensing all the essence together, everyone can be inspired and infected in an instant, and the production cycle is also greatly reduced, killing two birds with one stone.

5. Personalization

Many people like to learn from other people’s short video content, and then copy it and shoot it themselves. The result will be nondescript because other people’s short videos are self-made. It has characteristics, but after I remade it, I no longer have that feeling. Why do many remakes of TV series or movies never surpass the first version? It is because they have no soul and no characteristics of their own.

The most important thing to create your own characteristics is to create something different from others, even if there is only one point, why can we remember Zhao Si? When we talk about Zhao Si, a person comes to our mind. Characters are deeply drawn in my mind, they are characteristics, characteristics!

Extended information

In self-media operations, the following principles must be followed:

1. Diversity

There are many types of self-media platforms And we are constantly innovating. Here we have just become familiar with the operation of the official Weibo, and over there the WeChat public platform has made its debut again. In the face of diversified self-media forms, we need to maintain sensitivity to new media, be brave enough to explore and try, and actively respond to and join new self-media platforms once they emerge.

2. Authenticity

Strive to be accurate when releasing information through self-media platforms, be objective and sincere when communicating with netizens, and seek truth from facts when facing doubts from netizens.

3. Interestingness

The authenticity of the content does not affect the expression of a certain degree of interest on the self-media platform, including publishing interesting content and planning interesting activities.

4. Sustainability

The essence of self-media is media, and it needs to gain more and more media audiences. The growth of self-media users cannot be achieved overnight. We can only rely on high-quality and continuously updated content and continuous organization of creative activities to continuously accumulate, obtain stable growth of users, and maintain the continuous expansion of self-media influence.