How to make the title of the live broadcast attractive?

The title of the live broadcast will attract people: short, no taboo words, meet the needs of fans, capture real-time hotspots and stimulate users' curiosity.

1, short:

Write the keywords of the live broadcast theme in front of the title of the live broadcast room, which can attract people's attention at a glance. For example, when selling clothes, you can focus on the style of clothes, such as girlish style and royal elder sister style.

At the same time, the title of the live broadcast room should not be too long, because too long live broadcast titles can not be displayed on the page, nor can they highlight the key points. The title of the live broadcast room for the public should not be obscure, and the number of words in the title is about 8- 10.

2, don't appear taboo:

There must be no discount, false propaganda and other related words in the title of the live broadcast room, such as spike, clearance, sale, omnipotent, unique, sales champion, unique and other publicity information. If there is activity in the store, you can change your expression. For example, it can be said that "click in and there will be surprises" and so on.

3. Meet the needs of fans:

There is a classic saying in the service industry that "the customer is God", and the users in the live broadcast industry are also God, because they decide whether the live broadcast is on fire or not. An unpopular live broadcast room cannot be operated and maintained. Therefore, the theme planning of live broadcast should be user-oriented and start from the user's point of view.

4. Capture real-time hotspots:

In the era of rapid development of the Internet, hot spots represent traffic. Therefore, catching hot spots in time is the best choice for marketing. If you can't catch hot spots or catch them late, then your live broadcast is likely to be out of date and no one will watch it.

Most things, especially hot spots, will make netizens feel fresh and interesting the first time, and may be ok the second time, but they may be bored after the third or even more times. Therefore, it is very important to grasp market hotspots, and enterprises or individuals should try their best to seize opportunities.

5. Stimulate users' curiosity:

In order to satisfy the curiosity of fans, the anchor can do some extreme actions to give fans a little excitement and freshness, provided that they can't touch the bottom line of social morality.

Making good use of detonating words with the title "Feeling" will often cause readers to click, such as "counterattack", "getting rich" and "the worst moment". This can quickly mobilize people's emotions, make people hard to get rid of, and attract people to open your article.