How to do e-commerce well?

Question 1: How to do e-commerce well With the rapid development of technology and concepts, online shopping has become one of the shopping methods of more and more people because of its cheap, rich and convenient characteristics. In recent years, especially in 2008, with the rapid growth of the number of netizens in China, the online shopping market in China has also broken through the 1000 billion mark and become an important part of the domestic retail market. Perhaps in the near future, online shopping will completely subvert people's lifestyles. In the future, whoever has a platform for end customers will have the initiative to control the market.

General plan

Now we don't have our own products and markets. Under the premise of not having your own terminal and nothing but relying on the knowledge and experience of e-commerce, under the pressure and competition of many large and small e-commerce, how to do your own e-commerce platform well and how to let others know your existence.

First, we should walk on two legs. Without any advantageous resources in the early stage, how to attract and retain members will be the key. (This mainly involves operation and marketing. ) This is one: two, which is to plan the online shopping platform. The framework of the website is very important for the construction of the website. It is the basis of the design, construction and operation of the whole website, and it is also the most important place for shopping. It is the first platform directly facing consumers. Therefore, when designing, we should think far and carefully, leaving room for future expansion and taking fewer detours.

In view of the consumers you have to face first, you must first be clear about who you want to sell and what you want to sell. And many competitors who already exist and do well, we must give a clear tone to the online shopping platform:

1: daily necessities Give priority to women's products and small household appliances, while taking into account the necessities of life, and constantly develop new products. At present, many e-commerce companies are doing well based on "3" and taking into account other products. In order to avoid their disadvantages, they mainly develop new products.

2. Target customers: office workers, women, college students and people who like surfing the Internet. 18 to 45 years old. It can also be subdivided. Sub-region: According to some statistics, the focus of online shopping is in East China, followed by South China.

3. Profit model. At present, profit from sales revenue is the only way. At first, it was impossible to focus on our own online platform, but to attract consumers to become members through various traditional channels and various electronic media and networks. It can be said that in the early stage, the traditional model will basically drive the increase of network members.

4. Operation management: This is the most important aspect and the key to survival. Mainly involves the following aspects:

A: Commodity management. Commodity is the foundation of an e-commerce website and the driving force of customer demand. Developing products is the most important thing. Only by developing high-quality and cheap products that can be loved by more customers can we attract customers and repeat customers. This is also the way for the website to survive. The other is commodity price, which is one of the key factors that customers are most concerned about and sensitive to. At present, the products are quite similar, and everyone's products are similar. In the case of similar services, customers are very concerned about the price of goods. Often low prices can attract more member customers, which is in addition to catalog management, shelf management, data management, sorting and brand management.

B: Website promotion: Online promotion and offline promotion are needed. At first, it was mainly traditional and offline. For example, we can enter universities from time to time, which is one of the best ways to train stable members in the future. According to the characteristics of students, a group of products suitable for young people and seasons can be organized to enter universities for promotion activities. Once accepted, these student members will be one of the most stable customer groups in the future. There have been such examples.

C: Promotion management: Online promotion and offline promotion need to be combined. Gifts: including electronic money, single item gifts and grade gifts; Recommended package, best product combination and DIY purchase by customers; Special recommendation: limited time shock, treasure hunt and other activities.

D: warehousing, logistics and transportation management: establish its own independent logistics and use the third-party platform.

E: Payment system management: the payment process is relatively smooth, such as cash on delivery, online payment, bank wire transfer, store payment, etc. In addition, cash on delivery is ready to increase mobile POS card swiping service, and online payment is also ready to increase installment payment service. , which will better meet the diversity of customer needs;

F: Customer service management: especially online customer service, we can provide various customer services, such as consultation and reply in the sales process, information prompt and shopping guide, after-sales order tracking and customer return visit, emergency handling, etc., to improve customer satisfaction as much as possible.

Membership system management: >>

Question 2: What should e-commerce do? Or if you are talented, you can write more blog posts to increase your exposure. Sister Bomi wishes you a prosperous business! ! ! To be an e-commerce, in the process of market operation, the company is online, the teacher is by your side, you can solve problems in time, you can get timely help if you have difficulties, and you can talk to the company and the teacher directly; E-commerce is a brand-new marketing concept with strong network support. E-commerce will never be learned. Only by continuous learning can we do e-commerce well. This question is difficult, easy to say, and easy to say. I have been running e-commerce since I was a junior high school student who can't play computer. But I came step by step. Now I have set up a peony logo business department in Longgang, Cangnan County. I mainly focus on signboards, gifts and handicrafts. E-commerce is packaged into shops. I haven't received any training from any e-commerce college. I just started learning slowly from another place. If I graduate from the current e-commerce school, I may not be able to run e-commerce well. Because they only have theoretical knowledge now, do they have a diploma? Yes, they have. Do they have academic qualifications? A little higher than our own education. But when they enter the society and want to find their peers to do e-commerce, they can do it now. Because they have no information, e-commerce is now an information war. Whoever has the information that customers need can run e-commerce. Of course, this kind of e-commerce is based on computer network. E-commerce is the e-commerce of business people who start businesses on the internet with computers. Or based on a company, the boss provides you with information, and you help them put their products on the internet, telling you the knowledge and basic selling price of the products. This is also called e-commerce. There are also freelancers in society now. Take individuals as a unit, and look for the product information that customers need. Supply to each other. Individuals can boast about this industry and sell their own products. This is e-commerce now. Whether you can do it well depends on how you socialize with your customers online. Now just because one sentence may attract customers, some may attract customers and bring you business information and wealth. But if you make a mistake, you may lose a good customer. In e-commerce, text socialization is the most important. You still operate online. Honesty and sincerity are more important. When others trust you, you should treat your customers with the most sincere attitude. Do e-commerce in good faith on the Internet, and you are a successful e-businessman. I wish you a prosperous business and smooth sailing! ! ! !

Question 3: How to do a good job in e-commerce operation 1, do a good job in sorting out your own data and positioning your customer base, such as country, commodity type, consumers, payment methods, fees, tariffs, etc., and then make corresponding plans;

2. According to the matching consumer's life and work circle, preferences, etc. , to carry out targeted effectiveness publicity. For example, if customers are purchasing consumers over 40 years old, such people are usually middle and senior managers of enterprises or bosses of private enterprises, and they have no time to watch roadside advertisements, TV and play online games, then the most likely promotion methods are mobile phones, newspapers, impurities and so on. And your web ads are basically completely ineffective, but the effect of putting them in financial magazines is excellent;

3. Sponsor related activities, such as entrepreneurs' associations and so on.

In 2000, he began to do logistics system integration projects. 1 Store, JD.COM, Amazon, Lion, Vipshop, Yongle, Dangdang and Yixun are all involved, so I won't talk nonsense with you, because you haven't specified any specific product category, and you can't give specific suggestions across that country and continent.

Question 4: How to do a good job in e-commerce E-commerce has become a relatively low-cost publicity channel during the economic crisis. Undoubtedly, e-commerce will be the mainstream way for enterprises to promote marketing in the future. However, with more and more B2B websites, the big ones are small, the good ones are miscellaneous, and the comprehensive industry classification. Enterprises really need to keep their eyes open and choose a B2B website that suits their company.

How to choose a suitable b2b website?

The first thing to talk about is the promotion channel.

It is very important to comment on a suitable b2b platform for product channels that are not suitable for promotion. First of all, we should understand how the platform helps member products, such as the typical representative of China e-commerce platform at present. The main promotion methods of Alibaba and HC Network are the Internet, and the main promotion methods are the purchase of publications and exhibitions. Enterprises should first look at what kind of promotion methods their products are suitable for, such as clothing and ready-made clothes. If it is auto parts, hardware tools, chemical raw materials, etc. The promotion effect of the exhibition is better.

Second, how do they attract buyers to the platform?

Comment on the effect of a platform, the real number of buyers is a very important indicator, so how to attract buyers to the platform is very important, in other words, the number of buyers accumulated by the platform, and now most platforms have basically the same publicity methods, such as media advertising, internet advertising and so on. The Canton Fair is a battleground for military strategists. If you can see that there are large-scale advertisements on those platforms at the Canton Fair, at least, it can be proved that these large platforms can guarantee a basic number of buyers. In addition, the number of buyers on the platform is accumulated for a long time, and each platform will establish a buyer database. In this regard, we can get a preliminary evaluation and judgment from the operation time, for example, 1999 established Alibaba, 1975 established Tian Tian, and 1995 established HC. The existence of the platform is

Which countries and regions do the buyers of the third platform come from?

Enterprises should first know whether their products are mainly domestic trade or foreign trade export. When choosing platforms according to their own needs, many platforms are mainly domestic trade, such as HC. Com, and there is basically no overseas promotion. Many platforms mainly promote foreign trade, such as Tian Tian. They will participate in almost large-scale exhibitions abroad, and will also issue some English procurement publications overseas. In addition, we should consider which countries and regions our products should be promoted, and the advantages of each platform are different, such as global supply. Alibaba is hard to say, its sources are very mixed and its performance is very mediocre.

The fourth thing to say is the price. Here, we have to talk about global sources. Hundreds of thousands of promotion expenses make small and medium-sized enterprises regress. What is the effect of the high-cost platform attempt, which is not in line with the current economic environment.

The price is summarized as follows:

Alibaba export pass: 19800 yuan

Ttnet foreign trade scheme: 2500 yuan, domestic trade scheme: 1600 yuan.

Ec2 1 Foreign Trade Promotion $450

Hui cong Com buy and sell: 2580 yuan

Global sources wants about 40,000!

The fifth thing to say is professionalism. Each platform has its own strong products, such as Alibaba and HC. Com, these seem to be doing well in all aspects, but in fact every b2b website has its own strong products. Summarized as follows:

Alibaba: Light industrial products, furniture supplies, furniture, chemical products, etc.

Network: textile fabrics, hardware tools, toys and gifts, auto parts, etc.

HC Network: office automation, toys, agricultural and forestry products, etc.

Global sources: electronic products, garments, etc.

It is very important to choose an advantageous platform according to your own products. Only by putting the right products on the right platform can we get twice the result with half the effort. For example, Tian Tian, a writer in Taiwan Province Province. Com has held several gift exhibitions in Japan and Taiwan Province Province, but there is little comparability in the promotion effect of gifts in China. Global sources's electronic products also have advantages.

In short, enterprises should consider many factors such as promotion channels, number of buyers, advantageous countries, prices and advantageous products when choosing b2b platform for product promotion. Finally, choose the platform that suits you, don't grab your eyebrows and beard, and follow the trend. ...& gt& gt

Question 5: How can we do well in e-commerce? If you want to do e-commerce, you need to understand the following questions:

First, the core of any marketing such as e-commerce platform is products.

The professionalism, richness and depth of product packaging can gain the trust of more consumers, and at the same time, it can also reflect the intention and professionalism of enterprises and leave a good impression on consumers. When consumers receive products purchased online, the impression after opening the package is also very important. Imagine if we only sell rice, but there are intimate and beautiful packaging methods, special brand tapes and boxes. Is that a better experience?

Second, where is the demand for e-commerce platform products?

What customers' needs can your e-commerce platform meet, and where is your e-commerce platform competitive compared with competitors? What are the advantages? Do an analysis, see where the weaknesses of the main competitors are, and fight step by step.

Third, the pricing of e-commerce platform products.

The price of standard products is low, and the price of non-standard products is high. According to the customer's buying habits, combined with the data cube, set the price reasonably. How to make a standard product is to inspect the supply chain. The low price of standard products will bring huge traffic and support a store. Non-standard products pay attention to being tall. Only when the price is high enough can we prop up the investment in advertising and let the traffic come in continuously, rather than the products with low prices will sell well.

Fourth, the decoration of e-commerce platform stores.

The decoration of e-commerce platform stores can be less luxurious, but it should be simple and unified in theme. The home page experience must be good, not only beautiful, but also give consumers a detailed and professional feeling and give consumers a clear overall cognition.

Fifth, the e-commerce platform details page should be detailed.

Long detail pages can retain consumers, illustrations can have a better sensory experience, more comparisons and explanations, and can also reflect professionalism and meticulousness. It would be better if there is an accurate historical origin. Food e-commerce can add food introduction on the details page.

Sixth, after-sales service of e-commerce platform.

How to do a good job of after-sales service, we must know that the benefits brought by the maintenance of old customers are far greater than those of new customers. The average cost of developing a new customer needs to be around 20 yuan, while the cost of maintaining an old customer is less than 10 yuan. How to promote the secondary sales of old customers is particularly important.

Question 6: How to be a good electric businessman? It's best to send messages in a targeted way.

A few commonly used B2B must be done. If you have enough manpower, you can do it comprehensively. For example, major B2B and professional websites, if you are hardware, send messages to websites of various hardware industries. And C2C did the same. Blogs and forums are easier to include and do, so there is no mistake in sending more information.

Secondly, the quality of the information you send, the content of each message on each website can not be the same, otherwise the collection is relatively low.

Then there is keyword optimization. If you want to send a product, you should pay attention to its keywords. A word can have up to five words, and multiple expressions can be used, but not more than three. ..

I am an e-commerce, and I can only share some chickens. Please refer to it. I hope I can help you!

Question 7: How do traditional enterprises do well in e-commerce? Shanghai e-commerce outsourcing Company believes that although traditional enterprises are pragmatic, it is more pragmatic to develop e-commerce business, and the first purpose must be to generate sales. However, e-commerce business is a brand-new business for traditional enterprises. Although the essence of business is the same, the specific implementation methods and means are a brand-new concept, which traditional enterprises are not familiar with. Therefore, many traditional enterprises completely handed over their e-commerce business to e-commerce outsourcing Company in the early stage. However, some traditional enterprises choose to set up their own e-commerce business teams from the beginning, and invest a lot of human resources when enterprises have not adapted to e-commerce. But these people often come from traditional Internet enterprises, and it is difficult for them to integrate with the culture of traditional enterprises. Often these companies that choose to build their own e-commerce teams from the beginning are all sloppy in the end. For the traditional enterprises that initially chose to hand over the operation of e-commerce business to e-commerce outsourcing companies, Shanghai e-commerce outsourcing companies feel that their e-commerce road is more stable. The enterprise gives resource support to the operating company, outputs the e-commerce business objectives and directions, and cooperates with the work of the operating company. From this, we got beautiful product sales figures, gradually learned about e-commerce, formed suitable e-commerce business ideas, and trained a group of talents who can not only deeply understand corporate culture, but also serve as e-commerce business development in the later stage of the enterprise. Finally, I established the e-commerce business team of the enterprise, which broke away from the era of agency operation.

Question 8: How to be a salesman of e-commerce? In fact, there are many people doing online sales now. I won't compare here. Online sales is an accumulation process, from quantitative change to qualitative change. Online sales need more persistence. It may not work for two or three months, which is normal, so we must promote it in a planned way so that the list can arrive.

Moreover, I need to be more practical and accumulate more experience. I am also engaged in e-commerce. I just started walking and persisted for six months. Not bad now.

Question 9: How to do e-commerce: First, choose products with high gross profit. Many people make the gross profit of e-commerce 50%, but I don't think this is a high profit. Only products that make huge profits, such as 70% and 80% gross profit products, can e-commerce be more successful. Huge profits mean less investment and higher returns. Only when the profit is high will you be more generous in advertising. Even if you spend a lot of advertising money, you still make money.

Second: the customer unit price should be as high as possible, preferably above 200, so that users can buy as many pieces as possible to achieve a higher customer unit price. The unit price of 500,600 is not very high. But when you are looking for products, the customer unit price can be 300 or 400.

Third, choose products that can be consumed repeatedly, keep users from consuming repeatedly, and improve user loyalty. In fact, for online products, this article is still applicable. Don't think about developing new customers all day. If a customer can only spend here once, it is doomed that you can't do much, and you will be very tired. Only products that can be consumed repeatedly in a short period of time can make your customers accumulate and increase, and can bind and serve your customers well, and you will feel that business will get better and better.

Fourth: choose products that have no obvious seasonality. If it is a seasonal product, it means that your business is very bad for many days in a year, or you should prepare products with four seasons to satisfy your users. This means that your inventory pressure is greater and the liquidity of funds will be poor. Of course, for experts, there is nothing to say. Expert supply chain management can solve these problems well, but for low-level you, try not to do so.

Fifth, choose products with slower upgrading, and the best products can be sold for a lifetime. This means that you don't have to think about product development all day. Product development is a huge project. After you have your product, you just need to sell it well.

Sixth: Choose products with a certain market scale. This can be explained. Look at the cumulative monthly sales amount of this category and the top 50, and you will know the approximate market size. Who are the top three? The monthly sales of the first place is 2000, and the monthly sales of the third place is more than 1000. Therefore, although this category is not a big category, it is definitely a very moist soil for you at a low level.

Seventh, when choosing products with little after-sales service, it is best to choose products without after-sales service, or products with very simple after-sales service and short time, so that after-sales service will not become a drag on you with your development, and the cost of this after-sales service must be counted in the selection project.

If our products have all the above conditions, then our e-commerce road should be much smoother (don't break the law). If you can't have all of them, it would be nice to have a few. In this way, we electric merchants can take fewer detours.

Secondly, since you are ready to start doing e-commerce, what factors should you consider? We believe that the following points should be considered:

First: to be an e-commerce, you must make money. Only when we see the money back can we have more confidence and hope. The money here is to see the money come back, but after deducting the cost, it will be slightly profitable! If possible, it is recommended to make products that can make quick profits, withdraw funds and increase wealth. Some people may say that it is short-sighted, so I personally think that the goal of e-commerce friends in low-end positions should be short-sighted. Only the living are qualified to talk about the future. If you worry about survival every day, will you have a lot of time to think about the future? Products with less capital investment, less manpower demand and high profits can just see the payment back faster.

Burning money for users, scale and market share is the business of e-commerce. For us low-end players, we should be cautious again. This idea is impossible. Not only do we not have so much money to spend, but we even have to worry about our lives. If you don't make money all the time, how long can you persist? If we keep losing money, how long can we last? After calculation, we will still make money. Although it is not much, it is a necessary catalyst for success, which means that we will stick to it more firmly, which means that we can live in the sun. In the days without sunshine, you can imagine how confused life is.

Second: rational use of funds in hand. If you have money, you won't panic. Less investment, less inventory (products that are not affected by seasonal changes, products that are slowly updated, guarantee you ... >>

Question 10: How to do e-commerce? E-commerce is developing rapidly now. Needless to say, many enterprises are on the verge of bankruptcy because of e-commerce, and many entrepreneurs get rich because of e-commerce. Economic model in the era of e-commerce reform. E-commerce is the future development direction. Doing a good job in e-commerce is still a good model. I have been in the e-commerce industry for almost ten years. Although I have been doing e-commerce software, I have invested in e-commerce operations in recent years, which can be described as a job-hopping from technology to market. So I have a deep understanding of e-commerce. E-commerce is definitely a lonely and full of obstacles, which requires entrepreneurs to have integrated resources and patience. According to the ability of market changes, of course, the requirements of e-commerce at different stages are different. Let's talk about several models I have done. One is the direct selling mode of e-commerce, as long as it is through B2C mode. , is a model that we are doing more now, which can help enterprises to make a good brand. From the construction of e-commerce independent platform to the promotion strategy of the platform. Customer introduction, transformation, sales, secondary marketing of customers, statistics of shopping malls, etc. , are the strongest lineup. A brand e-commerce company will soon be able to distance itself from its peers. Consumers will not hesitate to shop and they will feel at ease. It is also the only way for enterprises to develop for a long time. If there is a supply of goods, enterprises with certain funds can try this way. After several months of training and familiarity. Can be profitable. However, many enterprises are facing changes from online, and they are very experienced in traditional sales. Once online, I don't know how to operate it. Therefore, enterprises have high requirements for talents. If the market changes, the original personnel will either be recruited again or trained. Fortunately, there are companies that can train e-commerce and help operate e-commerce. They are incompetent and have helped others, but with little success. At the beginning of development, everyone was in a hurry. When doing something that others don't understand, others will find it easy. Among them, only the parties are most aware of the bitterness. In a word, it is like a mountain. Therefore, friends who are e-commerce must be psychologically prepared. Don't rush for success. After some basic work is done, the operation will be orderly. I will share the other two e-commerce models with you next time. There seems to be too much space. Say so much nonsense. Let's call it a day. I hope friends engaged in e-commerce can communicate with each other.