Is there a future to join Ali's new retail Tmall store? (new retail joining? )

It has been several months since the first Tmall store landed. I believe that some convenience stores have accepted the invitation to transform their stores into Tmall stores. Judging from some current reports, I personally feel that there is still a certain future, mainly from the following points.

One of the expenses of a chain convenience store in China caught my attention, that is, the post-brand use fee, which is 1000 yuan per month and 12000 yuan per year. There are also software registration fee 15000 yuan, joining fee 10000 yuan and joining deposit of 30000 yuan in the joining fee.

If you join the Tmall store, you will feel much more cost-effective. During the cooperation period, Tmall stores must maintain the qualification of retail access to svip, that is, pay the technical service fee of SVIP of RMB 3,999 per year, and only pay the deposit of RMB 1 10,000.

The investment of some traditional chain convenience stores is obviously much larger, which is believed to make some convenience store owners feel excited.

Of course, the signboard of Tmall Store is authorized by Alibaba brand, and joining a well-known company is believed to be the original intention of some bosses.

There is also the convenience service unique to Tmall Store, which gives priority to accessing the rookie station and collecting and delivering express delivery. And make the storage into a composite format.

Tmall's unique Tmall shelf, all the goods displayed on it come from the exclusive supply chain, and select hot-selling products such as Tmall Online and Tmall International.

Judging from these, Tmall can still be accepted by many people and has a certain future.

I can tell you responsibly that as long as we do a good job in the new retail trend, the first people who join Ali's new retail Tmall store have a great chance to make enough money. Just like the early Taobao sellers and Tmall sellers, making money is easy and relatively promising.

It is reported that after Fan Xiao, the owner of a supermarket in Chengdu, put up the signboard of Tmall Store, his convenience store sales increased by nearly 40% on average, and the highest point of sale more than doubled.

If you know it carefully, you will find that not only Ali, but almost all Internet giants want to embrace traditional industries, especially retail.

Why did Ali open a new retail Tmall store after forming an alliance with RT Mart Supermarket? Because compared with supermarkets and hypermarkets, the original grocery stores and convenience stores are more likely to be the true meaning of new retail.

Why? How far do you think it is from home to RT Mart Supermarket or Wal-Mart? Maybe driving, maybe more than 500 meters. Compared with the canteen or convenience store downstairs, it is not convenient for supermarkets and hypermarkets to buy their daily necessities. Moreover, there is no courier fee in the canteen, and there is still a cost advantage.

If you have joined Ali's new retail Tmall store, you will definitely get the support of Ali Big Data and more accurate user-related information. .

So, if you used to run a canteen, you can try to join a new retail business of an Internet giant. However, if you are a novice in the traditional retail industry, I suggest you get familiar with a traditional industry first and wait for the opportunity.

Because now, it is the general trend for Internet giants to extend an olive branch to traditional industries.

No future! Take your money, your shop, sell things to him, earn your money from the goods, give Ali an initial fee of 25,000, and use your deposit of 30,000. Is there no difference in other projects above 654.38 million yuan? Advertise him and charge your brand rent 1000 yuan every month! Joining a company has made you a lot of money, and you will gradually collect your rent and commission from the goods in the future!

Don't touch Ellie's things. You are just victims and have contributed to its market value. Quite simply, a profitable thing, you won't do it yourself, let others do it. Don't say Ali is different, change everyone's life, hehe, I have lived and talked for so many years, and I have never seen anyone help others get rich. There are conditions for a store to succeed. Successful patterns can be copied, but success cannot be copied.

Opening a Tmall store is definitely more reliable than the so-called JD.COM convenience store, because it belongs to Ma Yun and Alibaba, and it will support you to start a business instead of making yourself a big store. It just gives you a platform to make money, and how much you earn is your ability. This kind of online to offline must first have enough online traffic. Tmall Taobao obviously has more traffic than any other website. I believe that Alibaba must have a meager profit mentality in the supply price, so it can guarantee both the number of buyers and the profit ratio. Tmall store must be trustworthy, I believe it will really change our life and shopping habits!

Recently, Ali's new retail "Tmall Store" is on fire, and it is a Tmall Store called Wei Jun Supermarket that is on fire.

Probably everyone who wants to do this business has heard the story of this mom-and-pop shop. After the transformation of this supermarket, the sales volume increased by 45%, and the passenger flow increased by 26%. Ali data predicts that the gross profit of supermarkets in Wei Jun will increase by more than 400,000. Judging from this incident, Ali's vigorous development of new offline retail stores is not just an expression.

After entering the e-commerce era, people's consumption habits have changed a lot, but the whole e-commerce actually only accounts for 10% of the total retail sales, which means that 90% of people complete transactions offline, so even if the online share is monopolized by one company, you only have 10% of the market share. How can these internet giants turn a blind eye to 90% of the market fat? As a leading actor, Ali will not give up this piece of fat. At present, the market value of Ali is more than 400 billion. If you can share a few more pieces online, it is also a key part of Ali's future market value improvement. Therefore, Ali is making every effort to develop Tmall stores. "Promoting the sinking market is aimed at more than 6 million couples' shops nationwide.

So can Tmall make money? How much can you earn?

In 20 16, Ma Yun publicly put forward the new retail concept for the first time, and all the big names saw it in their eyes and kept it in mind. Everyone wants to seize this huge offline market. To this end, Ali proposed a national Tmall store support plan. The data shows that there are 200,000 Tmall stores using retail POS machines nationwide. Among them, there are 1 10,000 small shops with a daily turnover of 1 10,000 yuan and an annual turnover of about 6 million yuan, and the average daily turnover of ordinary small shops is about 3,000-5,000 yuan. Judging from these big data, Tmall stores can still make money.

At present, the joining deposit of Tmall Store is 10000 yuan, and the technical service fee is 4900 yuan. According to the standard of 50 square meters, the renovation and renovation of the store is about 40,000 yuan per square meter, which is about100-200,000 yuan. Plus purchase, early preparation of initial funds. If the rent is included, the annual rent of the city is generally around 200,000, so the start-up capital needs to be around 300,000-400,000. If the average daily turnover of a small shop is 3,000 yuan, the annual turnover can reach/kloc-0,000,000, and the average profit is 30%-50%, then the annual net profit is about 300,000-500,000. The profit ratio here will vary according to the items sold. The bigger the brand, the lower the gross profit. The high ones are often some small brands in the second and third lines, among which daily chemical products have the highest gross profit. For example, an ordinary toothbrush may only cost one or two pieces, but it can sell five or six pieces.

How about making a Tmall shop now?

At present, the number of post-80s and post-90s in China has exceeded 600 million, accounting for about 46% of the total population. This part of the population has become the main consumer in the contemporary era, but this part of the main population is generally insensitive to product prices, and they are more keen on pursuing product quality and individuality and paying attention to product experience. Therefore, if a small shop wants to do well, it must meet the tastes of this group. The consumption upgrade of new retail is also the general trend.

With the improvement and development of e-commerce, the logistics in China is becoming more and more mature. There has been a stable logistics system between cities, cities and towns, and even the last mile logistics between urban and rural areas has made shopping more convenient, so the new retail Tmall store has become better.

As the main force of consumption upgrading, the sinking market has great market potential. At present, the number of rural netizens in China has reached 225 million. Simply put, the more netizens in rural areas, the easier it is to open a Tmall store.

What are the advantages of Tmall?

1, there is no joining fee, which is lower than that of other traditional convenience stores;

2, Alibaba big company big brand, users are easy to have a sense of trust, do not have to worry about buying fakes and perfect after-sales service;

3. Tmall also provides users with financial services such as interest-free credit purchase, slow sales and overdue payment. If there is no money to buy in the early stage, you can buy interest-free goods first and then settle after selling them.

4. Retailers can uniformly control take-away orders such as Hungry, Meituan and applet, which is simple and convenient to improve the efficiency of taking orders;

There are various products in the retail APP. The platform has more than 5,000 brands of different sizes and more than 400,000 optional categories. Complete goods, convenient purchase, saving time and effort;

6. Relying on Ali's powerful information and data, provide business suggestions for offline Tmall stores, such as the shopping habits of people around your store, what products are better to sell, and what brands are more interested in. Let us deliver goods accurately according to the analysis of big data when stocking.

Places to pay attention to when opening a Tmall store

A common point of attention for offline stores is that site selection is very important. If you are in a first-tier city, you should choose places with many young people and people, such as office buildings, apartments and youth communities. If you are in a second-and third-tier city, you will generally choose a residential area. There are no big supermarkets around, so it's better to see whether there are more young people or older people. Knowing these will help you choose the direction of your products. Tobacco and alcohol are high-frequency consumer goods, which must be available in stores to attract people. Pay special attention to selling cigarettes, and be sure to apply for relevant licenses for tobacco business.

In general, joining Ali's new retail Tmall store is a good entrepreneurial project. After all, there are big companies to endorse, and both the quality of goods and the brand awareness among the people are trustworthy. Of course, starting a business is risky. You should not be too confident, but be slow and steady. Finally, I wish you a prosperous business!

Let's go straight to this question. First of all, joining the Tmall store is actually a self-sufficient business of opening a convenience store or a small supermarket. Different from traditional convenience stores, you can use the name Tmall to purchase goods from Ali's supply chain. The key point is that when you buy from Ali, and Ali is not a primary manufacturer, it is only a middleman, so it is easy to understand from this point alone that Ali will benefit from the goods you buy. If you need to buy goods without losing money, you are bound to raise the price again. First of all, the price advantage of your store is relatively weak. After all, this part of the franchise fee is to be shared. For convenience stores or small supermarkets, price is the most critical. Even if your store is in an excellent location, absolutely prosperous and crowded, if the price is not advantageous, it is bound to go far. Because, after all, such similar convenience stores are opened in some mature community accessories, and often these community accessories are not just a convenience store or a small supermarket. This is what everyone has been saying, the purchase channel must be single-handed, otherwise you are just paying for your last home.

It depends on where your starting point is. Before, a friend worked in a state-owned enterprise, and his life was very stable and interesting. But for a while, he had to say that he had had enough of this two-point and one-line life, and then he resolutely took out his savings for many years to start a business regardless of the opposition of our friends. As a result, after a series of efforts, he returned to his previous company to work.

But if you are looking for opportunities to start a business, it is not bad to open such a small shop. In the past two years, after experiencing a storm of online consumption and online shopping, the gradual saturation of online consumption has caused many Internet companies to transform offline and open up new retail roads. Therefore, the combination of online and offline has become a new trend in the retail industry.

Some time ago, JD.COM settled in Renren Music, Ali acquired Gaoxin Retail, and JD.COM 7 Fresh Fresh Supermarket and Ali's Box Horse Fresh Life opened one after another, all of which are signs of the transformation of e-commerce giants.

In fact, it is good to choose to join such a small shop, but there are also some places we need to pay attention to when joining Tmall. First of all, in terms of shops, you need to rent a shop of more than 50 square meters, and then decorate it according to Tmall's requirements. Pay for yourself; Then you have to pay a deposit of 10000 yuan and a technical service fee of nearly 4000 yuan per year; After that, the physical purchase amount on the retail platform exceeded 1 ten thousand yuan per month.

Therefore, we must weigh the pros and cons before opening a store, and then find a way that suits us, and such a small shop is not just a Tmall store.

I remember when I came to Beijing after graduation, a friend who studied management lived with us, but the buddy's home was in Beijing. In order to prove that he can be independent, he borrowed some money from his family and then went out to start a business. Then we look for a job and he looks for a shop. Then, this friend chose a place near the Fifth Ring Road and joined a convenience store in JD.COM. Up to now, business is quite good, and there are not so many things to be busy every day. Being a small boss is also very free!

This depends not only on joining, but also on the operation of the store. 20 17 In August, Ali announced that he would open 1 10,000 retail stores in the coming year and launch the "Tmall Store" to attract more stores to join.

Of course, in view of the joining of stores, "Tmall Store has given some help and launched a retail platform. The first is to provide goods for franchise stores and let quality stores embrace new retail. Second, in the coming year, the retail service will expand from 800 districts and counties today to 1500 districts and counties, and at the same time enter a vertical industry, and it is planned to cover 40,000 maternal and child stores in the coming year. Prepare for Ali's later offline retail stores.

"Tmall stores, to some extent, provide assistance in goods and other aspects for the development of offline retail stores, but they are still lacking in logistics. In the field of logistics, Ali's rural logistics has always been a pain point. Because of the restriction of logistics and its own influence, the rural Taobao started by Ali has never been made. I think. Some netizens want to ask: What is the relationship between opening offline stores and logistics itself?

There must be this. Logistics is very important for consumers and shops. If stores in mountainous areas and rural areas choose to join Tmall stores, retail stores will provide them with goods when purchasing goods. However, it is still necessary to send the goods to the store through logistics. The purchased goods will arrive in three days as short as one week, which is not conducive to the development of the store. If this is a city with developed economy and convenient transportation, it is another situation. But the people who join the Tmall store are basically people from villages and towns.

There is another important point. It doesn't mean that there are many benefits of the platform and there are development prospects. It is necessary to consider the initial joining fee and cost fee, including the regional development prospect in the later period. The development of this piece depends on the operation of the store and the situation of consumers.

However, if you want to join the Tmall store, you must first evaluate the situation in your store area. The initial joining fee is not small. Just don't let yourself lose money. As for the future, according to its own disadvantages, there is still some pressure.

Convenience stores look at 50% site selection and 50% goods. Traditional convenience stores have a strong supply chain and commodity warehouse in this commodity area. Moreover, the design and decoration of the store are standardized and unified. Let me give you an example: the whole family, Tianfu convenience store and Meiyijia convenience store.

The joining fee of big brands is hundreds of thousands at any time, which has strict restrictions on foreign brands. Lack of domestic brand management and poor service quality. Therefore, more and more people will choose to join the Tmall store. They don't need too much initial fee, but they can also get very cheap goods, and they can also dock express delivery and lottery tickets. In the future, the share of domestic convenience stores such as IKEA will be lower and lower, and the world will be divided up by Internet convenience stores such as Tmall and foreign convenience stores. Unmanned convenience store is just a false proposition.