What is the reason why the release of micro-amoy by Tmall Store has no effect?

The promotion method of content marketing has become more and more popular, and many people have started to publish the contents of their stores in Micro-Amoy. So what is the reason if Micro-Amoy doesn't work? Let's talk to you about it.

1. Why didn't anyone watch Micro Amoy?

I think that micro-Amoy is not seen by anyone, probably because there is something wrong with your title and cover picture of micro-Amoy. Let's talk about the title first. Everyone is curious about whether the micro-amoy title you wrote is attractive to customers. Only by grasping their inner needs can they be attracted to look at it. Aiming at different shopping groups, analyzing their interest points and writing these interest points into your title can greatly improve the click-through rate of micro-Amoy.

Let's talk about the micro-amoy cover picture again. First of all, the size of the cover picture should meet the requirements to ensure the clarity of the picture. Never enlarge a small picture to meet the requirements of the picture size and upload it, so the clarity will be greatly reduced. Imagine a vague cover picture. Who will click in to see the contents? Secondly, the pictures should be related to the content of micro-Amoy, and at the same time meet the preferences of the target population, which can greatly improve the click-through rate of readers.

second, what can micro-amoy write?

first of all, your content should be useful to buyers, and don't blindly promote products. For example, if you are a health care product, you can regularly publish some knowledge about health preservation, and you can also make some nutritional supplements for some health problems. In addition, activity links and baby links can be added at the end of the article. After all, the ultimate goal of micro-Amoy is to transform products. Secondly, you can publish some high-quality buyer shows with real pictures and rich content. A good buyer show has the ability to attract a large number of fans, so sellers who have not published it can make good use of it.

third, how to improve the micro-amoy score?

the micro-amoy merchant index is mainly composed of content value score, fan value score and account health score. The conditions for rising to L1 are that the content value score is greater than or equal to 1 points and the account health score is greater than or equal to 25 points. If you want to quickly improve the score of micro-Amoy to L1, you can refer to the following methods:

1. Micro-Amoy needs to be published continuously, and you can publish three articles a day. Pay attention to the quality of the content and don't sacrifice the content for publishing three articles.

2. The content of Weitao should be diversified. You can write chicken soup, entertainment gossip, popular science and other content. Be careful not to copy other people's articles and try to be original.

3. Micro-Amoy should interact with fans more, and can use interactive tools such as Gai Lou, voting and welfare to activate fans.

4. More pictures should be put in the content of Weitao. Articles full of words are unattractive. Only by illustrating pictures and texts can fans be attracted to read.

5. Pay attention to the release time of Micro-Amoy. Different shoppers watch Micro-Amoy at different times. It is a wise choice to release Micro-Amoy at the peak of fan visits.

6. the most important point! After finishing the above preparations, you must remember to publicize your micro-amoy!