The cause of Starbucks incident

The incident occurred in early 2007. In the corner of an antique hall in the Forbidden City, Starbucks, a famous coffee shop, has been here for six years. On June 5438+1October 65438+February, 2007, Rui, the English anchor of CCTV, issued a protest entitled "Please get Starbucks out of the Forbidden City" on his blog, thinking that "Starbucks in the Forbidden City" was a waste of China's traditional culture, and personally protested to the president of Starbucks, asking Starbucks to move out of the Forbidden City.

Rui Cheng Gang himself often travels between the mainland and the United States and has a better understanding of American culture and customs. A year ago, at a CEO summit of Yale University, Ray Cheng just happened to meet Jim Downer, the new CEO and president of Starbucks. Rui Chenggang made a public speech on the spot and said, "I don't know if Starbucks has any plans to open branches in the Taj Mahal, the Palace of Versailles in France and Buckingham Palace in England, but please ask Starbucks to remove the store in the Forbidden City in China first." At that time, the scene was full of laughter. Later, Jim privately said that the former president did it and needed to go back and discuss it with his colleagues, but four months later, nothing happened. Rui Cheng Gang believes that Starbucks can buy a large drink for $4 in the United States, "which is equivalent to a store in China, and you can buy a drink for $4". In the general concept of westerners, Starbucks is "the representative symbol of unattractive food culture".