Decoration company operation management

In operation, the management models of decoration companies are generally the same. Generally speaking, it starts from customer consultation to designer negotiation, then from room measurement to design drawings, and then from design drawings submission to construction and acceptance to completion. I will share with you the operation and management of the decoration company that I have compiled. You are welcome to read it. It is for reference only!

The management and operation model of the decoration company

First Step: How to check. The company implements the customer step-by-step quality certification system. The customer is required to participate in the project from the material arrival to the completion acceptance. Each step requires a customer certification signature. Before the acceptance of each process, the quality inspector Or the project manager should teach the client how to conduct the inspection.

The second step: customer negotiation. Customer consultation, telephone consultation, customer door-to-door consultation, and designer door-to-door consultation. When customers call the decoration company, they will hear: Hello, **Decoration! I am customer service *** (or designer ***). When customer service staff receive new customers every day, they must fill out the "Customer Negotiation Form" with the customer and give a brief introduction to the customer about the company. Customer service staff recommend suitable designers to serve customers based on their needs. Customer service staff regularly collaborate with designers to make phone calls to customers who have filled out the "Customer Negotiation Form" to solicit their opinions on the company's services.

Step 3: Visit the re-construction project. The company provides customers with free house-viewing shuttles every Saturday and Sunday, visits to the construction site, and dedicated explanations. Provide convenience to customers and make them feel that the company values ??them.

Step 4: Come to measure the room. The client's request for a designer to come and measure the room cannot be refused. Generally, decoration companies will sign a "Customer Project Application Letter" with their customers. Then the designer comes to the customer's home to measure the room.

Step 5: Budget. Which decoration company is the best in Hefei? Jianshu pointed out that drawing a floor plan is to make a preliminary budget for the customer. Generally, decoration companies decide the time to make a budget based on the size of the house. Generally, for rooms measuring less than 100 square meters, the floor plan, renderings and budget will be drawn up for the customer in about 3 days, and then the customer will be invited to meet with the person in charge of the company to introduce the preliminary design ideas and approximate project budget.

Step 6: Customer confirmation. After the customer's modification and identification, the company should fully understand the customer's needs and design according to the customer's wishes to the greatest extent.

Step 7: Draw detailed drawings. Drawings and budgets must be reviewed and signed by the head of the design department. After the contract is signed, detailed construction drawings will be provided to the customer within two days.

Step 8: Sign the construction contract and the customer pays the down payment. This is the focus of the decoration company's management and operation model. After signing the contract, most companies will ask customer service staff to train customers on "Customer Instructions" and necessary home improvement knowledge. For individual decoration projects that violate property management regulations, if the customer insists on requiring construction, a "Customer Authorized Construction Responsibility Letter" must be signed. (Heating, gas pipelines and facilities cannot be modified) The responsibility letter signed between the company and the customer shall be in duplicate, with one copy each for the customer and the design department. The company's design department retains the original letters of responsibility and drawings. Hefei Decoration Company, a well-ranked company, recommends that the construction contracts, contract attachments, quotations, drawings and other materials handed over to customers should be bound into volumes. And the album should meet the company's special standard home page. The customer needs to pay 50% of the total contract cost when signing the contract, 45% of the total contract cost after half of the project or the construction period, and the remaining balance after passing the completion acceptance.

Step 9: Create customer project files. The company's project statistician will use your file number to create a customer project file, fill in project information details, and issue project management forms to relevant personnel. The customer service staff will promptly improve the "Customer Management File" to provide good service to customers.

Step 10: Design a clarification. From the time of signing the contract, a design briefing will be conducted within two days. The customer service staff will summon the quality inspector or project manager to conduct a briefing with the designer in the design department.

Step 11: Design on-site disclosure.

The design will be explained on site the next day, and the customer service staff will convene designers, customers, and project managers to conduct on-site explanations. The quality inspector or project manager inspects the construction site. The project manager is responsible for explaining the current situation to the customer and filling out the "Construction Site Original Condition Statement". Hefei Jianshu Decoration Company has seen many such situations. The customer may encounter special urgent reasons in terms of time. After the designer consults the design supervisor and the engineering department for approval, we will directly make an on-site explanation.

Step 12: Collect payment and prepare materials for construction. Photos of the construction team’s payment recipients should be filed with the Finance Department. The project manager takes the material picking list issued by the engineering department and goes to the company's designated materials department to pick up the materials.

Step 13: Materials are delivered to the site for acceptance in stages. The project manager fills out the "Incoming Material Acceptance Record Sheet" and asks the designer if there are special materials. If so, it must be signed by the designer. The incoming material acceptance record sheet must include the customer, project manager, quality inspector and construction responsible person. 's signature.

Step 14: Construction quality supervision. Quality inspectors should fill in the "Quality Inspector Project Self-Inspection Report Form" when inspecting their own responsible construction site; when inspecting other people's responsible construction sites, they should fill out the "Quality Inspector Project Mutual Inspection Report Form"; Engineering department managers and enterprise managers should check The "Project Quality Inspection Report Form" should be filled out at the construction site.

Step 15: Concealed engineering and closed water test. Concealed works include plumbing, electrical, ventilation and other systems. The project manager will fill in the concealed project acceptance record sheet, which must be signed by the customer and the project manager.

A decoration company owner’s analysis of business management

First of all, let’s talk about engineering companies, which are also known as companies that make work clothes. Engineering design fees can basically be calculated according to a certain proportion. (3~5) collected. Then there is the construction, which implements the project manager responsibility system. Based on the project cost control and revenue completion, the project department and project manager will receive a certain amount of project commission.

In fact, more often than not, those decoration engineering companies that are both engaged in design and construction often rely on selling brands and design plans as the company's main income. The company itself does not have engineering construction? What about those companies in the company? People who have certain social resources or background, or who are lucky enough to use some of the company's resources to obtain projects, do not turn it over to the company. They will sign a contract in the name of the company, pay a certain amount (3~6) of management fees to the company, and then contract the project themselves. Including those who have nothing to do with these famous brand companies, they can still be listed under the names of these famous brand companies. The only difference is the level of management fees.

The most basic personnel of an engineering project department are roughly composed of project managers, technicians, construction workers, safety officers, data clerks, budget clerks, financial personnel, warehouse storage and purchasers. Here, problems will arise again. The first is the problem of material procurement. Because the prices of decorative materials vary greatly, each company often spreads various economic rumors to its buyers. In many companies, purchasing is a close confidant of the boss. In addition, in terms of procurement methods, decoration companies will also take some corresponding measures, such as unified batch purchasing, unified payment for signed purchases, and check settlement, etc. However, it is still impossible to solve the problem of receiving kickbacks on purchases. The fierce competition among material dealers will make the material dealers try their best to attract as many purchases as possible in his store!

The second problem is the imbalance between project progress and payment status. Although state regulations do not allow advance funds, everyone on earth knows that you cannot receive a project without advance funds! The only difference lies in the amount of advance funds. This is related to Party A's ability to pay, Party A's payment reputation, and Party A's payment ethics.

In all project contracting contracts, there will be very detailed provisions on the proportion of payment that Party A should pay based on the corresponding project progress. Moreover, when negotiating the contract, both parties will use the details accordingly. And there were several rounds of fierce fighting. However, in most cases, Party A’s payment progress cannot keep up with the construction progress.

According to the contract, Party B can completely stop the work, but many construction units dare not actually stop the work according to the contract. In China, the contractor is always the uncle, and the construction party is always the grandson. No construction unit dares to offend the uncle easily, for fear of offending Party A, which will result in not being able to get future project funds, fear of losing money, and fear of failure in the future. Of course, there are a very small number of companies that are well-established, courageous and patient, and can recover costs and profits better, but there is basically no hope of recovering the final payment for the project (most of which is greater than the maintenance payment).

Project profits are high, but the corresponding risks are also high. Profits come from one-time speculation. Within the same time limit, project management costs are low, personnel investment is small, and the return on investment is high. Risks are mainly concentrated in the aforementioned situation of project payment receipt and behind-the-scenes transactions during project contracting and completion settlement. The largest investment in a project is in social resources. A broad network of relationships and strong financial investment capabilities are the magic weapons for winning in all kinds of real and fake bidding. If you have certain design and construction capabilities, then all this can be called a perfect match! The profits for such projects are often astonishingly high, with profit margins generally at least 50; the highest can reach 100 or even far beyond. In terms of project settlement, no matter how good the relationship is or how rich the company is, few companies will successfully settle the settlement for Party B. Most of the outstanding balances are 10 to 25, sometimes up to 30 (even so, the decoration company's profit can still be Up to 20~30? This 30 is based on the decoration company transferring the risk of Party A's debt to the workers and material suppliers, and this is a common trick used by decoration companies), and the maintenance deposit of 5, most companies do not have Calculate this final payment into profit.

As for the poor cultural quality of warehouse keepers, which is a common problem within engineering companies, they cannot organize clear accounts of incoming materials on time and report them to the project department; most project construction is contracted by the construction team but not the materials. Lack of control over saving materials; time workers taking time off when supervision is not available, especially slow work during the completion and maintenance period, etc., are minor compared to the above!

Before I do home improvement, I give I have been working on projects for 6 years and have completed at least more than 50 million yuan in project work. According to the agreement, the company should owe me a project commission of several hundred thousand yuan. But the boss said that the entire company was owed 13 million yuan for the project! This is the company’s net profit! But because of the money owed, I couldn’t get the share of the hard-earned money that I deserved.

In the decoration project , the home decoration industry has relatively less demand for social resources, less behind-the-scenes investment, and low start-up costs. And each home decoration project alone is estimated to have a very good profit? The gross profit margin is 25~30. Today, when many industries have entered an era of low profits, decoration engineering is undoubtedly a high-profit or even huge-profit industry. As a result, Kaijian Home Decoration Company has become the first step for many ambitious young people to start their own business and conquer the world.

However, once you enter the home decoration industry and start a company, you must have management. The more popular management system at present is the commission system. Starting from the time when salesmen bring in business, designers, budgeters, and project supervisors receive commissions at all levels, which basically account for 8 to 10% of the entire budget. We all know that the gross profit margin of home decoration is around 30% at most. After deducting employee commissions, The remaining profit home improvement company needs to pay for advertising fees, personnel wages, training fees, rent, water and electricity bills, office expenses, consumables, telephone bills, car fares, taxes, after-sales maintenance funds, various supervisory unit charges, and necessary preparation funds to expand business scale. , many owners try their best to deduct the planned profits, and the necessary funds to deal with unexpected risks (such as sudden deterioration of competition among peers, accidental casualties, unplanned operational losses, etc.). Where have the profits of home improvement company operators gone?!

At present, most of the operating mechanisms of home improvement companies are based on brand management. A brand requires a large amount of advertising investment, corporate image packaging, excellent quality, market reputation and a scale to complement it. Moreover, home decoration is a labor-intensive industry, and the expansion of scale first means the expansion of the management team. This requires a group of designers, home improvement supervisors, budgeters, salesmen and a good-quality construction team with certain capabilities.

The increase in personnel means an increase in management costs, and excellent talents and high-quality construction teams will incur higher costs.

And, in the current market, are you sure to recruit outstanding talents?!

Home decoration companies have layered commissions from business, design to project management, and company management costs Investment in advertising and advertising remains high, which to a large extent has increased the expenditure burden on consumers. As a result, home improvement guerrillas cannot be eliminated in many places. The existence of guerrillas not only brings certain benefits to some low-income families, but also disrupts the market to some extent due to quality, after-sales and other issues.

This seems to be a strange circle or even an abyss. Every penny earned, except for employees’ income, is all spent again in the business cycle. And you have become working for your employees! You work hard and forget about food and sleep to contract projects everywhere. In the end, you just create more commission opportunities for your employees. And your income is not even as good as your part-time salary. Moreover, you have to find ways to raise funds and dig out of your own pocket when the company is in financial difficulty. Your biggest reward may be to own a well-known home improvement brand in a year or two. The size of a brand is closely related to the amount of advertising, technical strength, production quality, and after-sales service, and these all require money! At this point, you will find that starting a business is not as exciting as you imagined, and you must have a certain amount of start-up capital to invest. To start operation. It takes at least one year to establish a brand. To survive the first year, you also need capital, wisdom, strength, unyielding fighting spirit, unbeatable spirit, considerable financial knowledge and necessary operational skills... ...

My friends and I started working on our own in October 2002, under the name of the company where we originally worked. We employed more than 10 people. By the Spring Festival, we had completed 2 million yuan worth of work, but I had to pay the workers out of my own pocket during the Spring Festival!

Doing home decoration, you can make money if you start, but after repeated Research, but I can only run a single-party gang by myself! Wow, who can teach me?!

I am eager to see friends from all over the world talk about their companies and their operation and management models; and what you think should be done How can it be improved to become more reasonable? Especially those friends who hold management positions in the company, those who have opened their own companies, and those who are preparing to start a company, please talk about your experience!

Everyone, please talk more, I think, interior design The development of interior design is also supported by decoration companies. The operation and management of decoration companies also directly affects the prosperity and development of interior design. Everyone is welcome to talk more. Even those who are working can also talk about the management methods of their own companies, successes and failures, let us communicate with each other!

There is an omission in the front: When our decoration company first entered the home decoration industry, the world of home decoration was occupied by the guerrillas. Because it was far from the guerrillas' opponents in terms of price, the home decoration company called out free of charge in order to steal food from the guerrillas. The design slogan! Unfortunately, it is still used today: (Currently, local companies only charge room measurement fees when they receive business and start designing. When the construction contract is signed, the room measurement fees are recorded in the project funds, and there are also many room measurement fees. No charge. )

If there is income from design fees, the commissions in each link can be reduced, and there will be room for profit! But, it can only be if at the moment!

There are some differences between companies in the construction management of home decoration. Some companies deduct a certain percentage of the total price, specify the main materials and then completely subcontract them to the construction team, or provide the main materials and accessories for the construction team to purchase themselves, and the company supervises and inspects the quality; some companies subcontract the construction to the construction team, and purchase Control the materials yourself and supervise and inspect the quality.

In the first case, it is easy to have problems in the material link, which affects the construction quality. Even if the company provides the main materials and accessories and the construction team purchases them themselves, problems are still likely to occur? As long as there is a settlement between the construction team and the material supplier, there will be kickbacks and fake products! The company will only be deceived.

Quality directly affects reputation, which is undoubtedly detrimental to a company striving to create a brand.

The second situation requires the company to have a relatively large management team, so management costs will increase. It is also difficult for a company that is striving for growth but does not have much savings to afford it.

The management of a decoration company must first have a correct management system, and then further improve this system according to the characteristics of the industry. Why is the decoration industry in such a mess now? Why are there so many friends in the decoration industry today? Are you complaining here? In the end, it has to do with the quality of managers! Today’s decoration company bosses can be roughly divided into several categories: 1. Former guerrillas: they took advantage of the chaos in the market to get started. These people are mostly carpenters, masonry workers, and oil workers. Let’s not talk about quality when it comes to family background. I think it may be difficult to write your own name, but why do some of them succeed? This has a lot to do with the imperfection of the market. 2. Various technical personnel in the construction industry: For example, those who used to be engaged in construction, and now some are engaged in design. Once they have professional knowledge and experience, they have the idea to start a company, but most of them lack management knowledge. In the end, based on impulse, some made money and some suffered miserably, haha!!! 3. Bosses who used to do business in other industries heard or saw that the profits from certain decoration projects were invested in decoration companies. They don't know anything about engineering construction and design, and they run the decoration company entirely from a business perspective. Everything is focused on taking orders and making money. But they have also messed up the market and cut off the escape route... Free design and free management fees are all free, so whatever they earn is nothing more than cutting corners!! It is nothing more than stealing and replacing pillars!!

Until now! It’s impossible without reform. The market will punish these people to a certain extent, and the market must be formalized. I am a designer, but now I have become a professional manager. I am responsible for the management of a decoration company. The company is currently running well. I want to use this platform to express my thoughts and hope that everyone engaged in this industry All my friends have taken action to make their own contribution to standardizing the industry. I think we have obligations and responsibilities!

We oppose all behaviors that cut corners!

We oppose any fraud. Customer behavior!

We oppose vicious price competition!

We oppose free design! Oppose the behavior that stifles the independent status of designers!

We must love who we are industry, we must work together to create a good market!

Response 1: I very much agree with your view on the current situation of the decoration industry. I think home decoration should be more professional, less but more refined, and use your own strengths. For example: specialize in modern style, or target high-income people, or specialize in office buildings. In short, you need to subdivide the decoration project, follow your own style, do it carefully, and achieve the highest level in what you are best at. You will definitely be able to do it. There is a market, saving manpower and material resources. You can advertise: "Elaborately build twenty sets of modern-style homes every year" and so on.

Response 2: I am my own boss. I negotiate projects, make budgets, make renderings, carry out construction, supervise, purchase materials, and act as a driver. >>> This is something that one person can do. Alas! So I just started trying the above-mentioned method this year, and it looks pretty good so far. You said you would carefully build 20 sets, but now there are more than a dozen sets lined up.

Various industries are engaged in market segmentation. It is not possible to do all the projects well. Why can't we choose one or two that are good at it and occupy the market before others realize it? I wonder if you can learn from it and give it a try.

Response 3:

? Discuss the inevitable trend of professional segmentation from the current situation of the residential design and decoration industry

? Structural adjustment of the industry under integrity

Quotation system

When it comes to decoration prices, to paraphrase a lyric: "It's hard to tell". Consumers have put so much thought into the decoration, but why are they still confused in the end? Those familiar with the matter admitted that there are too many tricks in it.

There are many kinds of materials, the quality and price are unstable, consumers lack the ability to identify, and there is a lack of relevant policy-based unified materials and labor charging standards. However, the root cause of this chaotic situation is the interference and interference between the design industry that accumulates mental achievements and the labor-intensive construction industry.

Many customers hope that the design, decoration and construction companies they entrust can earn profits under the sun, and the market also calls for operations under the sun, that is, every expense is transparent, scientific, and One that can withstand scrutiny and verification. Design fees, management fees, material fees, and labor fees are all in their proper place. However, due to the immature development of the industry, the lack of consumer groups with scientific understanding of the design industry, and many other factors, the design industry has been forced to intertwine with construction companies for many years, resulting in project quotations being confusing and difficult to face the world.

Similar situations have also appeared in other industries. The most obvious one is the pharmaceutical industry, which is a well-known unreasonable phenomenon of using medicine to support medicine. The angel in white, who is relied upon and even admired by consumers, has long positioned the medical industry as a social welfare industry in the country. Consumers are accustomed to cheap diagnosis and medical expenses after subsidies. The professional value of doctors cannot be reflected as it should be. Therefore, doctors who should adhere to medical ethics have to waver in the face of principles and interests and seek to reflect their reasonable value by unreasonable means.

In the design and decoration industry, because the design value comes from the project revenue, and because the project profit is the lifeblood of this enterprise that is intertwined with design and construction, how to maximize the project profit has become the focus of everyone in the company. Forced to think about issues of concern all the time. This is understandable for an enterprise, but as an enterprise, it should devote all its efforts to customers in terms of design effects and budget carefully in terms of design expenses. While creating life and visual enjoyment for customers, it should also provide customers with the most cost-effective design. In terms of the role of a good consultant to customers and the role of a designer that customers need, in the context of corporate operations that must always consider how to maximize project profits, it is difficult to balance morality and interests, causing many designers with conscience to live in a dream all the time. In the pain of collision with reality. And more designers who cannot be called designers have evolved into salesmen of high-profit decoration projects and materials. Design what will help to increase the project cost; design what will help increase project profits; design what will help reduce trouble during construction; design what kind of material will bring the highest rebate after successful recommendation; what kind of design The diagram can make customers design whatever they want after signing a construction contract (because only after signing the contract can you get design commissions, and only when profits are high can you get bonuses)

Is it disgusting? Damn it. But can designers be entirely blamed? (We will not discuss what constitutes a qualified designer here.) In fact, designers are also victims of the current status of the industry. They are also panicked and depressed, and they do not want to work forever. On the surface, this is a job full of deceit.

What are the problems with design and engineering under this system?

1. The consequences of imperfect design drawings

First of all, due to the known The crux of the design problem arises: the design drawings are very imperfect; the design is unreasonable, non-standard, and inaccurate, and must be frequently adjusted, changed, or even redesigned during the construction process. Too many uncertain factors in the design prevent the construction from being carried out as planned and efficiently. As a result, we have to constantly communicate with designers and owners while constructing a lot of plans that should have been determined in the design stage. This way of working is destined to be Inefficient and disorderly, the direct consequence is low efficiency, leading to economic losses in all aspects of labor, materials, and management.

2. The negative consequences of gray quotation

The decoration construction process is mainly composed of a series of material purchasing activities and multi-process processing operations. It is a complex but not complicated process. A quotation system that includes hidden profits. As customers become more involved and understand the project, and as time goes by, its opaque factors will gradually be exposed.

The price difference of materials, the price difference of labor costs, charging items that are suspected of huge profits, false reports of loss coefficients, unreasonable project establishment, too many links are destined to bear gray profits at the beginning of the establishment, and it is difficult to explain the trouble. unknown. However, we have made no profit at all on materials. The labor fee we quote to our customers is the fee we pay directly to the workers. There is absolutely no price difference. The loss figures are accurate. Our profit is only our own. That 8 (or even lower) management fee? Wait for the false promise. As time goes by, it becomes more embarrassing in front of consumers who are increasingly aware of the truth. It seems that every link needs to cover up the truth, and every link has a battle with participating customers, making all relevant parties carefully maintain this doomed promise. However, the inevitable disputes after the broken promise brought endless troubles and psychological harm to the construction process, making the construction department feel mentally and physically exhausted, and causing consumers to complain that the decoration was miserable and unsatisfactory for spending money. This is the classic summary of a professor who experienced a renovation journey: If you want to lose weight and do decoration, you will be so angry that you find a decoration company for decoration, and you will be exhausted and buy the materials for decoration yourself. Correspondingly, there is also a popular saying in the decoration industry: "If you are a decorator, Pepsi can do it for you." In addition to expressing the wide range of knowledge involved in home decoration, this statement may also express another concept, that is, "Decorators are masters who have experienced many battles, mastered various negotiation skills, and dealt with various thorny problems." However, they also have their difficulties: the design is designed by the designer, the contract is signed by the designer, there are so many problems that require coordination by the designer during the construction, and the owner seems to trust the designer so much that even his own projects are designed Assigned by a designer, many even have their own bosses as designers. If the customer does not pay a separate design fee, can this project not include a design fee? And the management fee of 8 (or even lower) is enough for the company's administrative routine. Management expenses?! Can the design fees and construction management fees not be hidden in the quotation system? - There is no way!

3. The supervision system is difficult to be fair (within the enterprise)

Maintaining the gray quotation system to maximize project profits is also a top priority that the supervision department within the design and decoration enterprise must always pay attention to. Supervisors, designers, and construction parties are like tied to the same boat. Under the background of the company's macro-control, there are always endless worries when things happen, and it is undoubtedly impossible to achieve true fairness and justice in the face of major right and wrong.

At the same time, the imperfect and unreasonable design drawings and the opaque factors in the quotation system have made supervision, a link with the core spirit of rigor, accuracy, fairness and integrity, feel deeply difficult and helpless in reality. (The deficiencies in the designer’s supervision of the construction process are also similar to the above)

4. Intertwining and bundling is not conducive to professional segmentation and industry development

Under the operating status of intertwining and bundling, complex The coordination work and internal friction hinder the in-depth development of each major. The theory of professional segmentation tells us: When professional collaboration under a unified organizational structure management system hinders the further development of the major, each major will inevitably become independent and market-oriented. And collaboration mode?. What industry development brings to consumers is undoubtedly better quality and more scientific consumption behavior.

The above problems are all insurmountable obstacles to industry development caused by the unreasonable bundling and marriage of design, construction, and supervision. Based on our work experience in overseas design agencies and the design operation model in developed countries, Hong Kong and Taiwan, it can be proved that the operation model of interior design engineering = interior design agency design and construction enterprise construction supervision agency supervision will definitely become the inevitable development of the domestic decoration industry. The trend, its scientific nature and practicality are beyond doubt. Comply with the laws of market economy. If we do not break, we will not establish. We regard the practice of industry segmentation as our responsibility, regard it as a career milestone worthy of our pursuit and efforts, and move forward unswervingly towards this epoch-making goal.

The above is the decoration company operation management I provide for you, I hope you like it!

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