How to run the community?

Hello, I'm Benny, the founder of Wings Class. A community is a group of people with the same interests and needs, with content and interaction, and is composed of various forms. Community has realized the connection between people and things, enhanced the depth of marketing and service, established an efficient membership system, enhanced brand influence and users' sense of belonging, and given new impetus to the development of enterprises.

Examples are as follows:

A. Sharing community: A community that comes together because of a certain hobby, based on knowledge and experience sharing and industry exchanges and discussions, derives corresponding products or services, which can be mild, such as sharing a shopping link, or deep, such as online guidance for offline courses.

B. Sales-oriented community: Community operators need to do user conversion and sales themselves, which may be fan users or loyal users. Use your own sales routines and words, according to the user's life cycle, label attributes, habits and hobbies. , to tap your personal number or people in the community who can be transformed.

C. Empowering the community: Community operators are needed to empower Xiao B and the shopping guide, provide tools and courses, or material activities to help them sell goods better.

Simply put, private communities are used to keep, maintain and split users (for loyal users), and what community operators need to do is to continuously output content and operate SOPs. Maintain a good relationship with users and let these old users continue to buy again. Without too much marketing content, old users will feel your service, be willing to make recommendations for you, or place orders silently. (Suitable for big brands to protect their old customers and members, and also for those knowledge-paying companies that rely on the circle community)

There are many places in the community that need attention. The first is to get new customers.

Moving model

At present, the common growth fission modes of community marketing mainly include "fight, help, send, cut, coupon and compare". Recently, we have seen a new understanding of the game: change.

Spell: spell a single, spell a group. Everyone Qi Xin works together to accomplish one thing, and both sides win.

Help: help friends grab train tickets, speed up the game, water the farm, and invite friends to help them speed up a task.

Send: buy one get one free. For example, Luckin Coffee put this model in place and invited friends to drink coffee for free.

Vouchers: For example, reading books on WeChat and inviting friends to read books, both parties can get vouchers.

Chopper: The most common thing is bargaining. Copywriting that my friends used to brush: my friends cut me, and so on. The form of chopping is relatively simple, mainly based on bargaining.

Contrast: similar to many leaderboard functions, it guides users to PK and drives users to participate in enthusiasm. Games often use this trick.

Exchange: the rise of the second-hand market, the exchange of all kinds of old things, and the use of social relations to strengthen communication and publicity.

All the above models have ready-made tools, and ready-made creative designs can be found on WeChat, search and various design websites. It is also an option to make good use of the existing models on the market, so you don't have to rack your brains to design innovative new ways of playing. Unless the team is strong, the cost of time and capital is sufficient.

I hope my answer is helpful to you. Thank you for your praise and attention! If you have any other questions, please pay attention to the official WeChat account "scyyhd", and someone will answer them for you as soon as possible ~ ~