The impact of corporate history on the company

The impact of corporate culture on enterprises

Corporate culture is an intangible thing, and corporate culture is crucial to the future development of the enterprise.

Let’s put it this way, first of all, the customs of a company, the boss is honest, kind, benevolent, and the employees work hard every day. This can be regarded as corporate culture. For such a hard-working company, even if the products it makes are not optimistic , can also be very optimistic: Secondly, the employees of a company chat and play games on QQ every day, and the boss also does the same on QQ, and is not innovative and enterprising. This is also corporate culture, but even if the products of such a company have a very large market share, it is estimated that It won't last long. There are many things to talk about about corporate culture, and it can't be explained clearly at once. Generally speaking, it is a culture owned and created by an enterprise. It has profound meaning and you need to explain it based on the situation of your company. What is the impact of corporate culture on corporate development

In terms of corporate diversified business development, there are two types: one is related diversified operations, which relies on its core competitiveness for diversified development, such as : Diversified expansion of upstream and downstream; the other is the diversified management of corporate culture, which is a complete corporate culture, "cross-industry, cross-culture, and cross-region"

The diversification of corporate culture is the The diversified development of the sum of business concepts, business purposes, business policies, values, business behaviors, social responsibilities, business image, etc. formed in business activities. It is the fundamental embodiment of corporate individuality and the soul of corporate survival, competition and development.

Corporate culture has distinct personality and characteristics, and is relatively independent. Each enterprise has its own unique cultural accumulation, which is determined by the enterprise's production, operation and management characteristics, It is determined by the differences in corporate tradition, corporate goals, corporate employee quality, and internal and external environments.

Inheritance

Enterprises emerge, survive and develop under certain time and space conditions, and corporate culture is a product of history. The inheritance of corporate culture is reflected in three aspects: First, inheriting the essence of excellent national culture. The second is to inherit the cultural tradition of the enterprise. The third is to inherit foreign corporate culture practices and research results.

Compatibility

The compatibility of corporate culture is reflected in its coordination and adaptability with the corporate environment. Corporate culture reflects the spirit of the times, and it must be integrated with the enterprise's economic environment, political environment, cultural environment and community environment.

Human nature

Corporate culture is a people-oriented culture. The most essential content is to emphasize the core role of human ideals, morals, values, and behavioral norms in corporate management, emphasizing In business management, we must understand, respect and care for people. Pay attention to the all-round development of people, inspire people with vision, unite people with spirit, motivate people with mechanism, and cultivate people with environment.

Holistic

Corporate culture is an organic and unified whole. The development of people and the development of the enterprise are inseparable. It guides employees to integrate their personal goals into the overall goal of enterprise development. , pursuing the overall advantages of the enterprise and the realization of the overall will.

Innovation

Innovation is not only the call of the times, but also the inherent requirement of corporate culture itself. Excellent corporate culture often innovates through inheritance, reforms and develops with changes in the corporate environment and domestic and foreign markets, guiding everyone to pursue excellence, effectiveness, and innovation.

1. Corporate culture is the spiritual wealth and material form with the characteristics of the enterprise created in the production, operation and management activities of the enterprise under certain conditions. It includes cultural concepts, values, entrepreneurial spirit, ethics, codes of conduct, historical traditions, corporate systems, cultural environment, corporate products, etc. Values ??are the core of corporate culture.

2. Corporate culture is the soul of an enterprise and an inexhaustible driving force for its development. It contains very rich content, the core of which is the spirit and values ??of the enterprise. The values ??here do not generally refer to various cultural phenomena in corporate management, but the values ????upheld by the enterprise or its employees in business activities.

The impact of corporate culture diversification on corporate development is:

1. Corporate culture can inspire employees’ sense of mission. No matter what kind of enterprise it is, it has its responsibilities and missions. The sense of corporate mission is the goal and direction of all employees' work, and is the source of motivation for the company's continuous development or advancement.

2. Corporate culture can condense employees’ sense of belonging. The role of corporate culture is to allow a group of people from different places to pursue the same dream through the refinement and dissemination of corporate values.

3. Corporate culture can enhance employees’ sense of responsibility. Enterprises should publicize the importance of employee responsibility through a large number of materials and documents. Managers should instill a sense of responsibility, crisis awareness and team awareness in all employees, so that everyone can clearly understand that the enterprise is a company where all employees are united.

4. Corporate culture can give employees a sense of honor. Everyone must make more contributions, achieve more results, and pursue a greater sense of honor in their own jobs and fields.

5. Corporate culture can achieve employees’ sense of accomplishment. The prosperity of a company is related to the survival of every employee of the company. When the company prospers, employees will be proud and more active and enterprising. The higher the glory, the greater and more obvious the sense of accomplishment. The impact of corporate culture on enterprises

I don’t have time to give you a detailed answer. I just happened to write another courseware for my apprentice when she was interviewing for a position as a lecturer in a clothing company, which is corporate culture.

To put it bluntly, corporate culture is the core of everything in the company. A good corporate culture will make the development of the company regular and fast.

But in China, companies are now talking about culture, but few people care about the essence of corporate culture, so culture itself has become an empty talk.

Just like the core of a company, the core of culture is also people. People are the key to the success or failure of your business. If I don’t have time, I’ll just talk about it briefly.

Haha, if you need any help, please contact us via QQ! What is the impact of corporate culture on corporate development

In terms of corporate diversified business development, there are two types: one is related diversified operations, which relies on its core competitiveness for diversified development, such as : Diversified expansion of upstream and downstream; the other is the diversified management of corporate culture, which is a complete corporate culture, "cross-industry, cross-culture, and cross-region". The diversification of corporate culture is the business philosophy formed by the company in its business activities. , the diversified development of the sum of business purposes, business policies, values, business behaviors, social responsibilities, business image, etc.

It is the fundamental embodiment of enterprise personalization and the soul of enterprise survival, competition and development. Corporate culture has distinct personality and characteristics, and is relatively independent. Each enterprise has its own unique cultural accumulation, which is caused by the enterprise's production and operation management characteristics, corporate tradition, corporate goals, corporate employee quality, and internal and external environments. decided.

Inheritance Enterprises emerge, survive and develop under certain time and space conditions, and corporate culture is a product of history. The inheritance of corporate culture is reflected in three aspects: First, inheriting the essence of excellent national culture.

The second is to inherit the cultural tradition of the enterprise. The third is to inherit foreign corporate culture practices and research results.

Compatibility The compatibility of corporate culture is reflected in its coordination and adaptability with the corporate environment. Corporate culture reflects the spirit of the times, and it must be integrated with the enterprise's economic environment, political environment, cultural environment and community environment.

Humanistic corporate culture is a people-oriented culture. The most essential content is to emphasize the core role of human ideals, morals, values, and behavioral norms in corporate management, and to emphasize the need to understand people in corporate management. , respect and care for people. Pay attention to the all-round development of people, inspire people with vision, unite people with spirit, motivate people with mechanism, and cultivate people with environment.

Holistic corporate culture is an organic and unified whole. The development of people and the development of the enterprise are inseparable. It guides employees to integrate their personal goals into the overall goal of enterprise development and pursue the overall advantages of the enterprise. and the realization of the overall will. Innovation Innovation is not only the call of the times, but also the inherent requirement of corporate culture itself.

Excellent corporate culture often innovates through inheritance, reforms and develops with changes in the corporate environment and domestic and foreign markets, guiding everyone to pursue excellence, effectiveness, and innovation. Corporate culture is the spiritual wealth and material form with the characteristics of the enterprise created in the production, operation and management activities of the enterprise under certain conditions.

It includes cultural concepts, values, entrepreneurial spirit, ethics, codes of conduct, historical traditions, corporate systems, cultural environment, corporate products, etc. Values ??are the core of corporate culture.

Corporate culture is the soul of an enterprise and an inexhaustible driving force for its development. It contains very rich content, the core of which is the spirit and values ??of the enterprise.

The values ??here do not generally refer to various cultural phenomena in corporate management, but the values ????upheld by the enterprise or its employees in business activities. The impact of corporate culture diversification on corporate development is: Corporate culture can inspire employees' sense of mission.

No matter what kind of enterprise it is, it has its responsibilities and missions. The sense of corporate mission is the goal and direction of all employees' work, and is the source of motivation for the company's continuous development or advancement. Corporate culture can condense employees' sense of belonging.

The role of corporate culture is to allow a group of people from different places to pursue the same dream through the refinement and dissemination of corporate values. Corporate culture can enhance employees' sense of responsibility.

Enterprises should publicize the importance of employee responsibility through a large number of materials and documents. Managers should instill a sense of responsibility, crisis awareness and team awareness in all employees, so that everyone can clearly understand that the enterprise is the responsibility of all employees** *Same company. Corporate culture can give employees a sense of honor.

Everyone must make more contributions, achieve more results, and pursue a greater sense of honor in their own jobs and fields. Corporate culture can achieve employees' sense of accomplishment.

The prosperity of a company is related to the survival of every employee of the company. When the company prospers, employees will be proud of it and will be more active and enterprising. The higher the glory, the greater the sense of accomplishment. , the more obvious it is. What impact does corporate culture have on the enterprise?

The role of corporate culture on the enterprise (1) Corporate culture has a guiding function. The so-called guiding function is that it plays a guiding role in the leaders and employees of the enterprise.

The guiding function of corporate culture is mainly reflected in the following two aspects. 1. Guidance of business philosophy and values ??Business philosophy determines the way of thinking and the rules for handling problems in business operations. These methods and rules guide operators to make correct decisions and guide employees to use scientific methods to engage in production and business activities.

The company's unique value concept defines the company's value orientation, allowing employees to form a common sense of judgment on things, and has the same value goals. The company's leaders and employees are committed to Act on the values ??and goals they identify. American scholars Thomas Peters and Robert Waterman Jr. pointed out in the book "The Pursuit of Excellence" that "all the excellent companies we studied were very clear about what they stood for, and carefully established and formed the company's value principles. < /p>

In fact, if a company lacks clear value principles or has incorrect values, we doubt whether it is likely to achieve operational success. 2. Guidance of corporate goals Corporate goals represent the direction of corporate development. , without the correct goal is equivalent to losing the direction.

A perfect corporate culture will proceed from reality and adopt a scientific attitude to establish the development goals of the company. Such goals must be feasible and scientific. Enterprise employees are engaged in production and business activities under the guidance of this goal.

(2) The restraining function of corporate culture The restraining function of corporate culture is mainly realized by improving management systems and moral norms. 1. Constraints of effective rules and regulations Corporate system is one of the contents of corporate culture.

Enterprise systems are internal regulations within an enterprise, which must be observed and implemented by enterprise leaders and employees, thereby forming a binding force. 2. Constraints of moral norms Moral norms constrain the behavior of business leaders and employees from the perspective of ethical relationships.

If people violate the requirements of moral norms, they will be criticized by public opinion and feel guilty psychologically. Tongrentang Pharmacy's ethical code of "helping the world and maintaining health, striving for excellence, treating everyone equally, treating everyone equally" restricts all employees to operate in strict accordance with process procedures, strictly manage quality, and strictly enforce discipline.

(3) The cohesion function of corporate culture. Corporate culture is people-oriented and respects people's feelings, thus creating a harmonious atmosphere of unity, friendship and mutual trust in the company, strengthening the sense of community and making the employees of the company more cooperative. Strong cohesion and centripetal force are formed between them.

The same values ??form the same goals and ideals. Employees regard the company as a community with a shared destiny, and regard their jobs as an important part of achieving the same goals. The entire enterprise Work in unison to form a unified whole.

At this time, "I am honored when the factory prospers and I feel ashamed when the factory declines" becomes the sincere feelings of employees, and "loving the factory like home" will become their practical actions. (4) The motivational function of corporate culture. A common value concept makes every employee feel the value of his or her existence and behavior. The realization of self-worth is a kind of satisfaction of people’s highest spiritual needs. This satisfaction will definitely form a strong of incentives.

In a people-oriented corporate culture, leaders and employees, and employees and employees care about and support each other. Especially when leaders care about employees, employees will feel respected and will naturally cheer up and work hard.

In addition, corporate spirit and corporate image have a great inspiring effect on corporate employees. Especially when corporate culture construction is successful and has an impact on society, corporate employees will have a strong sense of honor and pride. , they will redouble their efforts and use their actual actions to maintain the honor and image of the company. (5) Adjustment function Adjustment means adjustment and adaptation.

Some contradictions will inevitably arise between various departments of the enterprise and among employees due to various reasons. To resolve these contradictions, they need to make self-adjustments; between the enterprise and the environment, with customers, with the enterprise, with the country, and with There will be incoordination and incompatibility among societies, which also require adjustment and adaptation. Corporate philosophy and corporate ethics enable managers and ordinary employees to handle these contradictions scientifically and conscientiously restrain themselves.

The perfect corporate image is the result of these adjustments. The adjustment function is actually a manifestation of the enterprise's active role.

(6) Radiation function Cultural power not only plays a role in enterprises, it can also have an impact on society through various channels. There are many channels for cultural power to radiate, including media, public relations activities, etc.

I hope the above answers are helpful to you! . What is the importance of corporate culture to corporate development

1. Corporate culture has a cohesive role

Corporate culture can tightly unite employees and form a strong centripetal force that makes employees We are united as one, working in unison, and working hard to achieve our goals. In fact, the basis for the cohesion of corporate employees is the clear goals of the company. The cohesion of corporate culture comes from the correct choice of the company's fundamental goals. If the enterprise's goals are in line with both the interests of the enterprise and the personal interests of the vast majority of employees, that is, a win-win goal for both the collective and the individual, then it means that the interest basis for the cohesion of the enterprise is in place. Otherwise, no matter which strategy is adopted, the formation of corporate cohesion can only be an illusion.

2. A good corporate culture has a gravitational effect

An excellent corporate culture not only has a strong gravitational effect on employees, but also on partners such as customers, suppliers, consumers and society. The public has great attraction; excellent corporate culture plays a big role in stabilizing and attracting talents. The same is true for partners. If the conditions are the same, no one is unwilling to work for a better company; and no customer is unwilling to cooperate with a better company. This is the gravitational effect of corporate culture.

3. Corporate culture has a guiding role

Corporate culture is like an invisible baton, allowing employees to consciously do things according to corporate requirements. This is the guiding role of corporate culture. Corporate core values ??and corporate spirit play an invisible guiding role, providing directions and methods for the company and employees, allowing employees to follow them voluntarily, thus unifying the wishes and vision of the company and individuals, and promoting the development and growth of the company.

4. Corporate culture has a motivating effect

Excellent corporate culture invisibly motivates and inspires employees. A good working atmosphere will naturally allow employees to enjoy their work. If you work in a company where there are mutual disputes and intrigues, employees will naturally not be able to enjoy harmony and happiness, but will have a negative mentality.

The cultural atmosphere and value orientation formed by corporate culture is a kind of spiritual stimulation, which can mobilize and stimulate the enthusiasm, initiative and creativity of employees, induce people's potential wisdom, enable the comprehensive development of employees' abilities, and enhance the overall execution of the enterprise force.

5. Corporate culture has a binding effect

Corporate culture itself has a normative effect. Corporate cultural norms include moral norms, behavioral norms and first-class norms. When the corporate culture reaches a certain level, this norm becomes an invisible binding force. It allows employees to understand what they should not and cannot do in their behavior, which is the result of the "soft" restraint function played by corporate culture. Through these soft constraints, employees' consciousness, enthusiasm, initiative and self-discipline can be improved, so that employees can clarify the meaning of work and working methods, thereby improving employees' sense of responsibility. What role does corporate culture play in the development of an enterprise

1. Corporate culture has a guiding role

The development of corporate culture is directional. It must not only follow the direction of corporate strategic development, but also To inherit the "success factors" of corporate development, it is necessary to take into account both short-term interests and long-term planning. The construction of excellent corporate culture is inseparable from the guidance of "development direction".

2. Corporate culture has a cohesive effect

Advanced corporate culture can bring employees together. A company with an advanced corporate culture will provide its employees with a unique and advanced set of values. This kind of values ??can bring employees together and form a strong synergy, allowing employees to contribute to the development of the enterprise with one heart and one mind.

3. Corporate culture has a restraining effect

Corporate culture enables employees to correctly dominate and control their own behavior. Advanced corporate culture can provide ideological guidance, values, codes of conduct, cultural knowledge, etc., and tell corporate employees what kind of behavior is correct, what kind of behavior is improper, and what areas are forbidden areas that cannot be entered. It can help company employees know the merits and adjust their behavior in a timely manner in practice.

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4. Corporate culture has a promoting effect

Corporate culture can continuously purify and promote the ideological concepts and spiritual realm of corporate employees. The essence of advanced corporate culture is advanced ideas, moral principles and enterprising spirit, which can educate and educate company employees, help them abandon wrong ideas and outdated values, and improve their ideas and spiritual realm. Purify and promote.

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5. Corporate culture has a motivating effect

Corporate culture can motivate employees to work hard to achieve corporate goals. It can enable enterprise employees to achieve self-development and realize self-creation. Actively promote corporate culture concepts to ensure that employees fully understand them and make them consistent with corporate culture advocacy concepts and laws.

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6. Corporate culture has a radiating effect

Corporate culture is a communication project, which requires the promotion of key concepts, model shaping and demonstration. work. Within the company, advanced corporate culture will also inform every employee and every team that only when the company develops can every member of the company get more benefits, cooperate with each other, support each other, and achieve the development of the company. Work together to achieve the goal. A brief discussion on the impact of corporate culture on enterprises

To build corporate culture, we must persist in a protracted battle. Any short-term behavior will only lay a stumbling block to the construction of corporate culture and will not promote the enrichment and development of corporate culture. Some managers lamented: When will our corporate culture form its own system? No! No sigh can bring fruit or bread. Only by working hard and adhering to long-term and lasting ideas can we truly build our own corporate culture system and truly demonstrate the image and personality of the corporate brand.

The so-called corporate culture refers to the sum of a series of concepts (MI), image identification (VI) and behavioral norms (BI) that are generally recognized and consciously followed by corporate employees. It is usually expressed as a company that is recognized by all employees. mission, vision, values, codes of conduct (rules and regulations), ethics, inherited traditions and habits, service concepts, etc.

Due to the huge differences in factors such as the business environment, industry, development history, and cultural heritage of the operators, the corporate cultures of different companies are bound to be different.

The boss pays attention

Corporate culture is the boss’ culture. This sentence is not unreasonable. This is even more true for private companies. The boss is the strategic planner and tactical commander of the enterprise. Especially the corporate culture of private enterprises is more or less integrated with the boss's personality philosophy, humanistic awareness, values ??and management style.

As the leader of an enterprise, the boss must have a deep understanding of corporate culture construction, including the connotation, role, forging, promotion, and maintenance of corporate culture. The deeper the boss understands corporate culture, the more he can promote the construction and development of corporate culture.

A company’s culture can be said to be an extension and enrichment of the boss’s culture. The boss is in charge of the development direction of the enterprise. He must fully think about and brew the company's cultural concepts, brand image, service concepts, long-term planning, etc., set the tone for the company's brand image and long-term planning, and instill it in other managers of the company. To extend, expand, improve, and finally form strategies and tactics for enterprise development. This enables the company to gradually form a corporate culture unique to the boss's personality in the process of implementing corporate development strategies and tactics.

Teamwork

Although corporate culture can be understood as an extension of the boss's culture, corporate culture is not personal culture or individual culture, but should be the concentration of team culture.

Any corporate behavior is not an individual behavior and must rely on teamwork. Successful companies do not promote heroes, but promote the tacit cooperation of teams and collectives. Only when collective strength is condensed can individual strength be maximized. Therefore, the market is not dominated by heroes, and companies must pursue team spirit.

The construction of corporate culture must focus on the cooperation of the team. Any corporate regulations must be recognized by the team to ensure smooth implementation and implementation, and to achieve the actual meaning and purpose of the regulations. Facts have proven that only by being recognized by the team, standardized rules and regulations can standardize the behavior of team members, achieve tacit understanding and cooperation among team members, continuously modify, supplement, and improve during the execution and implementation process, and finally form an enterprise recognized by the enterprise team. Cultural concepts and members’ behavioral norms.

Integrating the pieces

There is no doubt that the construction of corporate culture is a complex systematic project. However, any system starts with clutter. The formation of the systematic culture of any enterprise is based on the effective extraction of fragmented and messy behaviors and concepts to achieve the development of a systematic corporate culture. Any personal behavior and image are windows to the corporate image. Personal image is a part of the corporate image, and the corporate image also reflects its own uniqueness in the fragments of the individual image.

Corporate culture is not a self-contained system. It must be sorted out and improved from piecemeal to form a real system. Any corporate culture that is separated from individual behavior and individual image is isolated and imperfect.

Some bosses and managers often lament the messiness of their own corporate culture, envy the systematic and rich corporate culture of others, and admire other people's brand styles. But they have not seriously reflected on why their corporate culture is so messy and disorganized. They have not integrated the core corporate culture, and have not learned to extract the core essence from the fragments and truly create their own corporate culture system.

It can be seen that in order to build a systematic corporate culture, it is necessary to integrate fragmented culture, fragmented behaviors, and fragmented images to achieve the sublimation of cultural personality.

Perseverance and perseverance

The construction of any corporate culture is not something that happens overnight, but is gradually enriched and sublimated through the long-term behavioral norms of managers and employees in the process of business operations. , perfect. The formation of a systematic corporate culture may take ten or hundreds of years.

To realize the construction of a corporate culture system, it is not as simple as carrying out several corporate culture activities, designing corporate logos, customizing corporate uniforms, or holding several corporate culture lectures. You must know that corporate culture construction is a long-term and lasting systematic project. Every stage, every link, and every period are interlocked and connected. It is a continuous continuation, continuous improvement, continuous enrichment, and continuous improvement. of.