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Why do people with such heavy filters on Douyin get more likes?

Visual effects, catering to popular trends.

1. Visual effects: Filters can make the video more colorful, brighter, and layered, giving people a strong visual impact, making it easier to attract users' attention and likes.

2. Cater to popular trends: The filter styles on Douyin will change with the changes in popular trends. If a certain filter style is very popular at the moment, then the videos using this filter will be more popular. Easily get likes.