What are all the indicators of Fujin moon cakes?

On the Mid-Autumn Festival, cakes and moon cakes suddenly came into contact. However, if the legendary glutinous rice pounded by the Jade Rabbit in the Moon Palace is regarded as the embryonic form of hemp, then hemp really has a deep relationship with the moon. Even in a place like Japan where there is no Mid-Autumn Festival, you must eat crispy jiaozi on August 15 to echo the sunny weather. So it seems logical to make moon cakes with sesame seeds. This year, the mooncake market in Shenzhen is still attracted by crispy mooncakes. We walked into the first factory in China that linked moon cakes with crispy noodles to see to what extent this new product can change people's views on "Mid-Autumn Moon Cake".

Mapa VS Mapa moon cake

Same material, slightly different formula.

The material for making the crust is the same, which is a combination of glutinous rice flour and malt syrup, but the formula has been adjusted, which belongs to the top secret of the cake factory. The taste of crispy skin mainly depends on the source, quality and proportion of glutinous rice flour and syrup. Due to the lack of Q-degree coolness in domestic glutinous rice flour products, imported glutinous rice flour is mostly used at present. For example, Fujin uses Thai glutinous rice flour, and the syrup needs to be customized.

There is also a mechanical process to make crispy moon cakes.

Using the same steamer and stuffing machine, we can change scones from scones to scones by adjusting the formula, the ratio of stuffing to crust, the speed of division and transfer. Fujin's steamer and stuffing machine are all imported from Japan. The process of making a cake is one more step than making a cake. This process has no precedent in Japan without moon cakes, and it is entirely Fujin's own experimental experience. Too soft skin is a great test for molding, which not only adds one more process, but also means that the parameters in other processes need to be adjusted synchronously.

Kill the bacteria in the moon cake again.

"100,000-level aseptic workshop" and complete assembly line operation, whether cakes or moon cakes, are indispensable hardware preparations. Fujin workers go through a strict disinfection process and put on work clothes, shoes and disposable gloves after cleaning and disinfection every day before entering the workshop. All tools in the production workshop that are in direct contact with products, such as shovels, molds, plates, etc. , must also be thoroughly disinfected before use.

Because there is one more molding process, even the sterilization process is one more than making cakes. For skins, fillings and semi-finished products, the making process of mashed moon cakes has to go through at least three sterilization steps.

The Mid-Autumn Festival sesame cake in Japan is Moonlight Maruko.

Japan, which is dominated by rice culture, has special feelings for glutinous rice in fruits. Every New Year's Day celebration, the Japanese will pound glutinous rice into "omochi[ Japanese]" and give it to the gods. On the fifteenth day of the eighth lunar month, when they enjoy the moon at night, they will eat a kind of moon jiaozi, which is also a kind of hemp. Grind glutinous rice into powder, knead it into balls, and add boiling water to knead it into balls. It looks like a rice cake when cooked. Usually, soybeans are added to the bean stuffing, which can be eaten together with rice cakes, red bean soup and assorted sweet flour, or cereal flour such as flour or millet can be used as raw materials according to different local products or characteristics. In Taiwan Province Province, besides moon cakes and grapefruit, it is also a custom to eat crispy rice in the Mid-Autumn Festival in southern China.

Martha moon cake new products

Crispy crisp moon cake

Moon cake version of pork belly wrapped chicken

The combination of Chaozhou-style cakes and the essence of crispy moon cakes is a strong combination of the moon cake industry. A layer of crispy skin, a layer of fruit stuffing and a layer of crispy skin, this narrative way reminds people of the pork belly wrapped chicken, which is already fierce in appearance and contains Gan Kun. In addition to the doctrine of taking cakes, its other creativity is to change the routine of stuffing into stuffing skin. Sesame cake, as a filling, also makes the lips and teeth fragrant, which should be because the taste is soft and refreshing, and it is more delicate than the skin. The dryness and crispness of cakes are in sharp contrast with the softness and toughness of crisp cakes, which have the same impact force as positive and negative magnetic poles. Compared with ordinary crisp moon cakes, it has one more baking process and different molding process, and there are two flavors of green tea and mango.

Cantonese crispy moon cake

Add the fashionable taste of chocolate.

Although the degree of surprise is not as high as that of cakes, it is still a fresh idea to graft Cantonese moon cakes with crispy noodles. In fact, as far as technology is concerned, it is more difficult, because the sweet and soft dough of sesame cake seems to be only 20% thick, which inadvertently creates a gap. However, the cleverness of Fujin is that it tries to use chocolate-flavored sesame cakes to make it more fashionable and increase the fit with Cantonese-style jackets.

process flow

Steam refining

Check "refraction" like scientific research

Glutinous rice flour and malt syrup were steamed in the steamer for nearly 2 hours, and became soft and smooth crust. The steamer is a complete system, including the whole process of steaming, stirring and frying at high temperature.

The high temperature of 100 degrees Celsius keeps the steaming workshop in a sultry state. Workers pour the syrup in proportion for several times, and the huge glutinous rice dough gradually becomes translucent under constant stirring, which looks like a vat washing machine. The original glutinous rice balls are almost all white, and other colors are the result of adding food pigments. The skin of strawberry moon cake is cherry color, and the skin of mango moon cake is yellow, which only matches its stuffing and does not affect the taste itself. When it is estimated that the temperature is almost the same, workers will scoop out a little dough from the iron pot with a wooden board, and test its refractive index with an instrument that looks like a microscope to judge whether the sugar degree is appropriate, which is an important index to determine the elasticity of hemp. Qualified chaff can be poured into a huge flat container and sent to the cooling room.

cool

They also need to blow the air conditioner.

Containers filled with hemp skin are arranged on the shelves layer by layer, and disinfected while blowing air conditioning to cool down. After about 7 to 8 hours, when the temperature, humidity and viscosity reach the best filling conditions, transfer to the filling workshop. After cooling, the hemp skin looks like chewing gum and a large piece of soft wax.

Cake stuffing is not made in cake mania, but in another workshop together with traditional cake stuffing. Mainly fruit stuffing, such as strawberries, raisins, honeydew melons, coconuts, mangoes, green tea and so on. Although the frying method is basically the same as the traditional fruit moon cake stuffing, the formula has been adjusted to match the softness of the pastry.

filling

Embryos began to fall on the conveyor belt.

The combination of crispy skin and stuffing is handed over to the machine assembly line. Parameters such as rotational speed and cutting speed have been set, just press the button. As seen in Japan and fruit factories, skins and fillings packed in two funnels are squeezed and wrapped inside the machine, and orderly fall on the conveyor belt in the form of crisp moon cake embryos. They will encounter the "powder scattering" of cooked glutinous rice flour on the conveyor belt, which is to make the surface of sesame cake non-sticky. Workers are constantly sorting out the leather stuffing exposed from specific holes in the machine, because there must be an air gap in the machine, not a vacuum.

Forming/shaping

This is a senior production secret.

If it is the production of sesame cakes, that is, grass cakes seen in the market, it will basically end when it comes to this flat embryo shape, but the moon cakes of sesame cakes must be more stylish. Since this craft is also a secret of the manufacturer, I can't introduce it in detail, but I can only reveal that it has something in common with the formation of Cantonese-style moon cakes.

parcel

It can only be put on the outer packaging after curing for three days.

The packaging workshop is divided into inner packaging and outer packaging, and the cake tray with inner packaging needs to be disinfected with ultraviolet lamp. Packaged moon cakes need to be placed for 3 days, waiting for changes after maturity. After re-inspection, they can be packaged before they can be officially shipped.

Shenzhen market

Shenzhen market can digest 200,000 cases of marijuana.

Baked moon cake

Liang Tianhui, Managing Director of Shenzhen Yongliansheng Industry and Trade Co., Ltd. ("Fujin" moon cake)

Eating and drinking times: How did you come up with the idea of making crispy moon cakes?

Liang Tianhui: In fact, it is precisely because of the good market foundation and the high acceptance of consumers that we began to develop sesame moon cakes last year. Straw cake market plays a great auxiliary role in baking moon cake market. Sesame cake is originally a thing with a strong sense of form, so it is very in line with the needs and positioning of moon cakes.

Age of eating and drinking: what is the main difficulty in making sesame cakes compared with sesame cakes?

Liang Tianhui: The technological difficulty of baking moon cakes mainly lies in molding, because the baked skin is too soft and Q. At that time, the ordinary pressing method was obvious, but it was easy to rebound and the shape could not last long. In addition, there are also adjustments in the preparation of skin and stuffing. Because 70% to 80% of grass cakes are skins. However, moon cakes are different. Cantonese moon cakes need 80% stuffing and 20% skin. The country has requirements for the proportion of mooncake skins, which increases the weight of fillings. It is because the skin is too soft and q, once the filling is slightly weak, such as not soft enough or too sweet, the combination will become worse. This is why moon cakes are mainly filled with fruits. But the fruit stuffing of Ma Ma moon cakes is different from that of ordinary fruit moon cakes. The shelf life of moon cakes is also a problem that needs to be solved. Fujin's moon cakes can now extend the shelf life to 2 months.

Eating and drinking times: Why not consider making moon cakes with stuffing like strawberry Dafu?

Liang Tianhui: Fresh materials, such as strawberries, go bad easily. When used as stuffing, the shelf life of moon cakes will be short, which is not conducive to eating.

The era of eating, drinking and having fun: Compared with last year, what are the new developments in the moon cake market this year?

Liang Tianhui: Last year was the first time Fujin introduced mooncakes with pastry, mainly to understand consumers' reaction and popularize new ideas. Last year, only 80,000 boxes of moon cakes were made. Unexpectedly, after a series of interviews in Taiwan Province Province in the era of eating and drinking last year, they were all sold out within one week. The market responded quite well to moon cakes. Therefore, this year, the output and investment were increased, and the steamer with higher power was changed. The steaming capacity of a pot of hemp skin is more than double that of last year. If it is put into production, it can produce 50 to 60 tons of hemp skin a day. It is planned to launch more than 200,000 boxes of crispy moon cakes this year, and so far, 1/3 has been sold.

Eating and drinking times: What new measures will Fujin crisp moon cakes take in terms of taste, packaging and sales form?

Liang Tianhui: Pockmarked is a relatively novel concept. It is also used as a selling point when entering the domestic market to attract fashionable and relatively young consumer groups. Moon cakes are a commodity with a strong sense of form, and raw hemp cakes have excellent advantages as gifts in Japan.

Therefore, Fujin will expand two markets at the same time: one is a popular and fashionable market, and the other is a high-end and mature market for gifts. For the former, the sales network all over Shang Chao is a boost, including setting up a booth in Shang Chao this year, arranging on-site shopping guides to answer consumers' information about crispy moon cakes, recommending various ways to eat them and tasting them for free. The latter will be strengthened through the improvement of taste and material, as well as the molding technology and excellent design of packaging gift boxes.