What is the importance of enterprise big data marketing to enterprise development?

The purpose of big data marketing, like traditional marketing, is to get more customers, promote brands and bring more profits to enterprises, but the customers obtained by big data are more accurate, the transaction rate is higher, the input cost is lower and the utilization rate is higher.

With the promotion of big data strategy to the national strategic level, and taking big data as an important scientific and technological foundation for economic development and transformation, more and more enterprises and organizations regard data as an important asset and start a series of digital transformation measures, with a view to comprehensively improving customer experience and promoting economic growth. Digital assets have become the core competitiveness of an enterprise, and now there are also procedures that can query corporate Internet digital assets, which is quite convenient.