How to improve the ability of soft writing?

How to improve the ability of soft writing? I summarize the following points:

0 1? Don't flatter yourself. Assuming that the user is interested in your content in advance, this is the reason why many copywriters fail, that is, the main station plays from the perspective of self, trying to convince the user with the facts in his mind and change the user's cognition. This is the beginning of disaster. If you want to write a kind of content that the public likes, then you should stand in the perspective of that kind of group, gain insight into their needs, and create content that can attract people's attention from discovering needs to meeting them.

02? Not for sale. ? Writing an article is equivalent to selling your own ideas, but you can't talk about your own advantages. You have to show them through some kind of tool. This tool can be any story, or it can be any detail, just like the purpose of enterprises to put in soft articles is to advertise soft articles, but if you write soft articles just for advertising, then the audience just don't want to buy them. Creators can't write soft articles as articles, because there are marketing elements in soft articles, so they need to be convincing when creating to impress readers.

Win the trust of readers and never underestimate the IQ of consumers. As a writer, if you want to win the trust of readers, you need to give readers a proof in content, and a proof that rationality can affect their sensibility. Be good at stimulating readers' head psychology with real events or examples and authoritative power.

04? Use reverse thinking. ? "Learn to think upside down. From the back, reverse thinking will help you find many problems. " Think more about what users are not interested in, and assume from the beginning that others are not interested in what they write, which will help you see the shortcomings in your writing.

05? No third party involved? Lack of objective inspection tools. As we all know, writing articles is a profession that can earn money. The better you write, the more money you earn. The more channels, the more money you earn. The relationship between writing and realization is mutual achievement. If your article can be published on major media resource platforms! And can have positive data feedback, then your writing level must be of high quality. The better the writing, the more enthusiastic the feedback and the greater the value. In the era of the explosion of media, you have a lot of resources to use, and you should learn to use the platform to achieve yourself. There are many media platforms in the market, such as media boxes, and there are many media channels, which are very suitable for publishing.