What should be done to attract customers' model display?

Exhibition is a comprehensive art, which combines advertising, artistry, ideology and authenticity. It is the fashion art that consumers can feel most directly.

No one necessarily needs fashion, but people buy fashion because they need an emotional experience, so fashion shops must emphasize additional value, such as showing to stimulate people's feelings.

Model display is to use models to stimulate consumers' visual perception and attract consumption. Models are like silent shopping guides, and a good model display can provide a lot of value to the store.

I learned from the training knowledge and skills of the exhibition: how does an excellent shop display models?

Store model display 1. Purpose of using the model

If the whole shop is a book and the window is the cover of the book, then the model display is the pattern of the cover. The main and most important purpose of the store usage model is to realize relevant display.

When we use models, we can wear a lot of clothes to display all kinds of ornaments and accessories, and it is a proportional three-dimensional display, which can bring more intuitive visual experience to customers, just like taking pictures of real models and printing them out.

Because customers can see how all kinds of goods are used together from the model, instead of displaying goods one by one like front/side hanging, they can stimulate customers' desire to buy impromptu. It is easy for customers to have a sense of substitution and imagine themselves as models. What does it feel like to wear these goods on yourself?

Therefore, consumers will consider buying several items at the same time, instead of just buying a coat or a pair of pants as before.

Shop model display II. Model classification

Models are generally divided into half models, full models, local models and other special display models. Different models have different emphases and display methods, and the types and styles of clothes displayed can also be distinguished.

Complete module

The most common kind, which is also widely used, is basically applicable to all clothes and styles. It can display goods more intuitively and completely.

It should be noted that the whole model has different textures, colors and postures, including sitting models, standing models and so on. In the process of selection, we should pay attention to whether the material and color of the model match the goods.

Half module

Half-mold is generally used for the display of tops, coats or dresses, and the overall texture is better. Such a half-mold rarely wears pants, because the display effect of wearing pants is not ideal and it is not enough to support pants. Of course, this is not absolute, but relative.

Body part model

Sometimes in the store, half mold and full mold can't meet our demand for displaying goods. In order to better display goods and reflect the characteristics and functionality of goods, some local display models are particularly important. Such as leg mold, head mold, hand mold and so on.

Leg molds are mostly used in single-item shops, and the overall display has no matching effect. If they are not used well, they will easily give people the feeling of being "cut off", so they must be used with caution.

Special customization model

What is a specially customized model, such as a model of a certain brand, a model with unusual posture, or a model that is no longer in proportion to the human body, and so on. Generally, special models should be used according to the brand positioning, the displayed clothing style and the brand concept to be expressed. Models with special colors and postures can see the color, concept and style positioning of the brand.

Shop model display. Model placement

There are so many poses for models in the store, how to choose them? What's the point of models posing in different positions? In fact, you only need to learn the following two methods.

rank

Array is to pose with multiple models with the same posture and a single linear structure, which brings greater visual impact to customers. For example, if three beautiful women wear different clothes and walk down the street, although their heads are not small, if they wear the same clothes, have the same hairstyle and the same height … at this time, their heads will definitely be more than before.

Scene style

Pure commercial display design will not attract consumers, but the scene style is narrative and thematic, and a scene is created through models and props. The scenery needs the coordination of the pose and appearance of the model and the creation of the prop atmosphere. Generally speaking, both the window of Nakajima and the model should be paid attention to. It is best for models to make eye contact with customers when facing the window. To make models look like living people instead of lifeless props, we can also get inspiration from life, imagine a life scene, and then show each model's personality according to the scene.

Store model display iv. Model collocation

What is a successful model matching? Before the shopping guide could speak, the customer said, "Give me this set on the model." Conversely, what is a failed pattern matching? That is to say, you think it is a good match, but the customer turns around and leaves after seeing the model.

In the display of models, we should first highlight the principle of harmonious collocation and highlight the key points.

Doing exhibitions requires systematic study, understanding consumers and understanding the knowledge collocation of exhibitions.