The best plan for Dragon Boat Festival activities in jewelry stores

The best plan for Dragon Boat Festival activities in jewelry stores 1

1. Event time:

September 25th - October 15th

2. Activity theme:

Celebrate eight joys together

xx Burning passion

3. Activity content

1. Snap up a big happiness :

During the event, from 9 am to 12 am every day, several couples' rings and some exquisite jewelry are on sale for a limited time at the National Day special price of 999 yuan. Each person is limited to purchasing one type. After 12 o'clock, the original price will be restored.

2. Double happiness with red envelopes:

During the event, customers who purchase diamond jewelry for more than 1,800 yuan can participate in the "Red Envelope Surprise" lottery with their receipts and receive them on the spot. The cash on the card in the drawn red envelope is 100% winning, and the award settings are as follows:

First prize: 500 yuan in cash in the red envelope, giving you the feeling of picking up money.

Second prize: 100 yuan cash red envelope, allowing you to buy valuable jewelry.

Third prize: 20 yuan cash red envelope, allowing you to save transportation costs home.

3. Triple joy of treasure hunting:

Customers who come to the store can participate in the "National Day Treasure Hunt" activity regardless of whether they have purchased it or not. The way to participate is to look for the words "National Day Treasure Box" on the jewelry label in the store. Card, use the card to exchange for treasure. The treasure is an 18K necklace worth 388 yuan. ***Five treasures will be given away for free (the quantity can be adjusted).

4. Repeat purchase of fourfold happiness:

If the customer has purchased jewelry in our store before, he or she will get a discount of 101 yuan for every 1,000 yuan of inlaid diamond jewelry purchased again during the event. Surprising repurchase price.

5. Group purchase of fivefold happiness:

If the customer and his relatives and friends purchase inlaid diamond jewelry together on the same day during the event, they can enjoy the group purchase discount. The discount method is that both of them can enjoy it. Special offer of "purchase 1,000 yuan and get 100 yuan in cash".

6. Sixth happiness for newlyweds:

Any newlyweds who purchase inlaid jewelry for more than 2,800 yuan can get a set of popular wedding dresses or bridal Chinese-style dresses with their shopping receipts (or designated wedding photo studio 888 Yuan photography coupon).

7. Sevenfold happiness with coupon rebates:

Every purchase will give you a 100 yuan cash coupon, which can be used as cash when you next purchase inlaid diamond jewelry or jadeite.

8. National Day Eightfold Happiness:

Customers who were born on October 1st, have "101" (serial numbers) in their ID cards, and have the digits "101" in their mobile phone numbers purchase diamonds. Decorations worth 1,800 yuan or more will receive a discount of 101 yuan (plain gold does not participate in the promotion).

4. Promotion strategy for the event

(1) Publish one newspaper advertisement (page 1/8-1/4) on September 15th and October 1st, with the theme It is "Eight Happiness Celebrations

xx Burning Love", which introduces all promotional offers;

(2) Print 2,000 copies of the event brochure and distribute it starting from September 13th; < /p>

(3) Set up an X display stand or outdoor inkjet painting for event promotion in the store, with the theme of "Celebrating Eight Happinesses Together

xx Burning Love" to introduce all promotional offers;

(4) Regular customers and members will be notified to participate in the event from September 12th.

5. Budget (omitted)

Jewelry store 20xx Dragon Boat Festival activity plan Jewelry store Dragon Boat Festival activity best plan 2

1. Activity time: < /p>

XX, XX, 20XX

2. Activity theme:

Dragon Boat Festival "chain" to connect customers' hearts

3. Activity content ：

1. "Chain" connects customers' hearts:

From June 10th to June 18th, any purchase of more than 3,000 yuan plus 51 yuan will get an 18k chain for free

(Sujin does not participate in promotional activities)

2. Replace old jewelry with new looks during the Dragon Boat Festival:

During the Dragon Boat Festival, customers can get their previous jewelry XX jewelry store/cabinet exchanges for new jewelry, only charges processing fees, and provides free cleaning services (diamond jewelry purchased from non-XX jewelry stores/cabinets can also participate), so that all jewelry can "renew its old look."

4. Publicity and Promotion of the Event

(1) Publish an advertisement for the event in a local daily or evening newspaper with a large circulation. The theme is "Dragon Boat Festival 'Links' Customers' Hearts" and the content is Including the participation details of activities such as "Dragon Boat Festival 'links' customers' hearts" and "Dragon Boat Festival old decorations are replaced with new ones";

(2) Advertise the event on local TV stations, and also during prime time In the form of subtitles, make detailed advertisements on TV stations about the meaning of the activities of "Dragon Boat Festival 'linking' customers' hearts" and "Replacing old decorations with new ones during Dragon Boat Festival", as well as the participation details, addresses and telephone numbers of stores/counters in various places.

(3) Make event posters or x display racks in front of the store, arrange event consultants at the counter and set up a consultation phone to facilitate customer consultation;

5. Activity control and evaluation< /p>

1. Keep detailed records of customer inquiries and the number of arrivals, number of event participants, number of purchases, sales, etc. during the event;

2. Do a good job in the later stages of the event to record the above Data, media placement frequency, agent feedback, etc. are collected to the Brand Planning Department of XX Jewelry Promotion Headquarters to evaluate and summarize the activities in order to provide better marketing services to franchise partners.

6. Activity Budget

1. Publicity expenses are about 3,000 yuan;

2.x Exhibition stand: 85 yuan;

3 .Total: 30085=3085 yuan. The best plan for Dragon Boat Festival activities in jewelry stores 3

1. Activity time:

May 31st - June 2nd

2. Activity theme: < /p>

Kaifu "Golden Rice Dumpling" Huge Promotion (provincial and municipal)

3. Activity area:

Henghui first floor, direct-operated stores, franchise stores

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4. Purpose of the activity:

1. Take advantage of the three-day Dragon Boat Festival holiday to conduct promotional activities to increase brand awareness.

2. Improve the image in the minds of target consumers.

5. Activity content:

1. Kaifu "Golden Rice Dumpling" Huge Benefit (provincial and municipal):

May 31st - June 2nd For purchases above ( ) yuan, add ( ) yuan to get a free velvet gold rice dumpling ornament.

2. Replace old jewelry with new looks during the Dragon Boat Festival:

From May 31st to June 2nd, customers can exchange their previous jewelry at Kaifu Jewelry Store/Counter. For new jewelry, we only charge a processing fee of ( ) yuan/gram, and provide free cleaning services (non-Kaifu brands can also participate in gold exchange), so that all jewelry can "renew its old look." (Only available at trade-in stores)

3. Dragon Boat Festival Gold Sale:

From May 31st to June 2nd, gold prices will be on sale for three days, with super low prices in the city The price is directly reduced by ( ) yuan per gram.

4. Dream Diamond Cabinet:

Set up "Dream Diamond Cabinet", which sells some diamond jewelry and jadeite at super value prices, with the lowest price ( ) yuan, giving customers a great value Diamond Dream.

6. Publicity and promotion of the event

(1) Publish an event promotion advertisement in a daily or evening newspaper with local circulation, with the theme of "Kaifu "Golden Rice Dumpling" Huge Benefits (Provincial and Municipal )", including information on activities such as Kaifu's "Golden Rice Dumpling" discounts (provincial and municipal), old Dragon Boat Festival decorations getting new looks, Dragon Boat Festival gold sales, etc.;

(2) Doing work on TV stations in various places To promote the event, you can also use subtitles on the TV station during prime time to promote Kaifu’s “Golden Rice Dumplings” huge discounts (provincial and municipal), the replacement of old decorations with new ones during the Dragon Boat Festival, the content of the Dragon Boat Festival gold sale activities, and the content of special events in various places. Detailed advertisement of store/counter address and phone number.

(3) Make event posters or X display racks in front of the store, arrange event consultants at the counter and set up consultation hotlines to facilitate customer consultation;

7. Activity control and evaluation< /p>

1. Keep detailed records of customer inquiries and the number of arrivals, number of event participants, number of purchases, sales, etc. during the event;

2. Do a good job in the later stages of the event to record the above Data, media placement frequency, agent feedback, etc. are collected to the brand department of Kaifu Jewelry Promotion Headquarters to evaluate and summarize the activities in order to provide better marketing services to franchise partners.

8. Activity details

1. During the activity, each franchisee needs to calculate by himself/herself and will receive a velvet sand gold rice dumpling ornament for every ( ) yuan plus ( ) yuan. (Rongsha golden rice dumplings are purchased directly from the company by the headquarters unified purchasing franchisees. Su Jin does not need to participate)

2. During the event, the labor cost for replacing old decorations with new ones during the Dragon Boat Festival is ( ) yuan, which needs to be determined by each franchise store. . (Merchants who do not trade in old items for new ones do not need to participate)

3. The city has super low prices for the three golden days, and each franchisee needs to calculate the direct discount of ( ) yuan by themselves. And place the gold price in the form of a price tag at a prominent location on the counter. (See the attached gold label for details)

4. To realize the dream diamond cabinet, the special price tag needs to be placed in the diamond jewelry and jade special price counters. (See attached special price tag for details) The best plan for Dragon Boat Festival activities in jewelry stores 4

The Dragon Boat Festival is one of the traditional Chinese festivals. Our community uses this traditional festival to start from three aspects and use rich and colorful content , lively form. Let the masses have a meaningful festival.

1. Pay attention to education to promote atmosphere.

As the Dragon Boat Festival approaches, our community will produce pictures to promote Dragon Boat Festival cultural knowledge and display them in public places and communities, allowing residents to understand folk culture in a very intuitive way. Hang "Civilized Holidays" promotional banners in the community to exaggerate the festive atmosphere of the holidays. The community will invite "five elders" to give lectures on traditional knowledge to young people and teach them how to make Dragon Boat Festival gifts and other activities, so that young people can understand the traditional festival of Dragon Boat Festival while further enhancing their patriotism, love for society and love for family. In view of the habits of residents in our community such as hanging mugwort during the Dragon Boat Festival, we carry out publicity on health knowledge about mugwort and guide residents to live a civilized life.

2. Focus on activities to promote harmony.

In order to allow the masses to happily celebrate a meaningful Dragon Boat Festival, our community district carefully organized and prepared a series of cultural activities. We will organize community residents to hold a "Zongzi Folk Culture Festival" during the Dragon Boat Festival. The contents include: Zongzi expert competition, Zongzi beauty contest, traditional folk culture knowledge contest, and Zongzi stacking competition to enrich everyone's festival life. Fun activities such as "Small handmade sachets to celebrate the Dragon Boat Festival", a rice dumpling-making competition, and learning to make sachets and rice dumplings will also be organized to combine competition with entertainment and stimulate the public's enthusiasm for participation.

3. Grasp competition to promote integration.

Carefully formulate different types of activity plans for various levels of the community. Our community held a "Peaceful Dragon Boat Festival" rice dumpling-making competition for all types of residents. By exchanging the rice dumplings made by each other, they not only showcase their skills but also further enhance the harmonious relationship between neighbors. Let "Zongzi", a traditional food, become a bridge of harmony between neighbors. 5 Best Plans for Dragon Boat Festival Activities in Jewelry Stores

In order to better give back to customers, China xx Bank xx Provincial Branch specially launched the 20xx xx Card "Colorful and Gifted" gift plan. Use the xx card to enjoy eight major gifts. , enjoy the splendor of spring, summer, autumn and winter with you, and daily gifts will bring you surprises 365 days.

First gift: apply for a card with courtesy

If you successfully apply for the xx credit card during the Dragon Boat Festival in 20xx, you will be given an exquisite gift and the first year annual fee will be waived. If you make 5 purchases in the first year, you will be free of charge. Annual fee for the following year.

Second gift: activation of card points gift

If you apply for a new xx credit card during the Dragon Boat Festival in 20xx, the credit card will be activated and consumed within three months after the card issuance is approved. Once, with no limit on the amount, you will receive 2,000 points as a gift; if you activate and make a purchase once as an old customer, you will receive 1,000 points as a gift.

Triple gifts: Bank card consumption points are rewarded

In the Dragon Boat Festival 20xx, our bank provides various xx cards (xx debit cards, quasi-credit cards, credit cards and various joint names) Card) You will continue to enjoy consumption points rewards for swiping your card. General department stores, hotels, restaurants and other merchants will earn one point for every dollar spent. Wholesale merchants will earn one point for every 100 yuan spent. The maximum single purchase limit for purchases outside the province is 20,000 points. USD accounts will earn 8 points per dollar. Points; no points for collection and payment. At that time, our bank will provide four series of exquisite and fashionable gifts for you to choose from, including Exquisite Women, Tasteful Men, Happy Babies, and Healthy Life, to make your life more quality and memorable.

Quadruple gifts: xx Disney travel gift

In the 20xx Dragon Boat Festival, customers with xx credit cards (including xx cards) can participate in the lottery as long as they spend 20xx yuan or more with their cards. The province will draw 50 winners who will have a free trip to xx amusement park, including a one-day park ticket and round-trip transportation expenses (the winner will be responsible for the transportation expenses to Hangzhou) and two nights of hotel accommodation in xx (two people per room). Swipe your Jinsui credit card and enjoy xx.

Five-fold gift: Cool gift in hot summer

Summer cool drink giveaway! During the Dragon Boat Festival in 20xx, if the credit card consumption reaches 588 yuan, customers can receive a box of refreshing drinks by calling and registering by phone. 3,000 copies will be distributed across the province while supplies last. (Well-known cold food chain stores in various regions provide drink tickets)

Six gifts: Golden Autumn National Day gift

In the 20xx Dragon Boat Festival, if you spend 20xx yuan or more with a credit card, you will get a free gift worth 100 yuan. Yuan travel coupons, 1,000 copies will be distributed across the province; if you spend 20,007 yuan or more with your card, you will receive a 300 Yuan travel coupon, and the province is limited to 500 copies. The first-to-maximum payment will be implemented, and the first-to-first-served basis will be used while supplies last. At the same time, during the Dragon Boat Festival, all xx card purchases will receive double points.

Sevenfold Gifts: Warm and Romantic New Year Gifts

In the 20xx Dragon Boat Festival, Dragon Boat Festival xx joins hands with more than 20 well-known merchants in the province to carry out a free (reduction) activity with credit cards. On the basis of merchant discounts, if you spend 400 or 300 yuan in a single transaction with your credit card, you will get 40 or 30 yuan free. At the same time, if the cumulative consumption amount of a single monthly statement received in January and February 2008 exceeds 2,008 yuan, you will receive an Olympic souvenir as a gift. Each statement is limited to one exchange, first come, first served, while stocks last.

Eightfold Gifts: City Card Consumption Gifts

In 20xx, in addition to enjoying the above multiple major gifts, the Golden Harvest City Card can also be used in more than 3,000 "convenient e-stores" across the province. With the card, you can enjoy consumption discounts, free car washes, fitness and beauty, travel and leisure and other discounts. At the same time, you will also enjoy a series of surprises from Zhejiang Metropolis Network in spring, summer, autumn and winter. The "Golden Harvest Metropolis Card" is the first choice for urban life. The best plan for Dragon Boat Festival activities in jewelry stores 6

1. Activity theme

The fifth day of the fifth lunar month is the Dragon Boat Festival, also known as Duanyang Festival, Noon Day Festival, May Festival, and AI Festival , Dragon Boat Festival, Chongwu, Noonday, Summer Festival. Although the names are different, the customs of people in various places to celebrate the festival are the same. The Dragon Boat Festival is an old custom in my country for more than 2,000 years. On this day, every household hangs a statue of Zhongkui, hangs moxa leaves and calamus, races dragon boats, eats rice dumplings, drinks realgar wine, wears sachets, etc.

2. Background of the event

To commemorate Qu Yuan, Qu Yuan’s patriotic spirit and touching poems have been widely rooted in the hearts of the people. Traditional festivals are currently in decline, and college students are gradually forgetting about traditional Chinese festivals. If the various folk customs of the Chinese Dragon Boat Festival are properly protected and commemorative activities are carried out for the Dragon Boat Festival, it will be a contribution to world culture.

3. Purpose and significance of the activity

In order to further promote the excellent traditional national culture, we provide ideological education to college students to love the motherland, honor their parents, respect their elders and respect their ancestors.

Such activities enable college students to further understand the traditional festivals of the motherland, love the traditional festivals of the motherland more, and prepare to celebrate their own traditional festivals, stimulating students' patriotic enthusiasm.

IV. Activity content

Activity location: xx classroom

Activity time: 7pm on x, month x, 20xx

Activity Person in charge: Class Committee

Activity participants: 44 people (44 people in the class)

5. Activity Process

(1) Dragon Boat Festival Romance Talking customs. (You can learn about it by going online, reading books, etc.)

Students can talk freely about any knowledge and customs related to the Dragon Boat Festival. They will be randomly introduced on stage by drawing lots, and they can also answer the following questions.

1. What holiday is the fifth day of May? (Dragon Boat Festival)

2. Do you know the origin of the Dragon Boat Festival?

3. Students vividly tell the origin story of the Dragon Boat Festival, etc.

(2) Foreign students talk about the customs of celebrating the Dragon Boat Festival in their hometowns. (4 foreign students in the class)

(3) Sachet-making competition

(Host): Students, wearing a sachet is one of the customs of the Dragon Boat Festival. That day, the child hung various sachets made by his mother for himself around his neck, and he felt very happy. Today, we will make our own sachets to see who has the most skillful hands and makes the most beautiful sachet. Give the sachets you made to teachers or classmates.

Preparation before the activity:

1. Materials: rags, cotton, spice powder, silk thread (or Chinese knot thread);

2. Tools: scissors , needle, sewing thread;

3. Draw the shape you like on the rag, such as: circle, triangle, peach shape, animal shape, etc.;

4. Cut Lower the two opposite pieces;

5. Method:

(1) Use thread to sew the three sides from the back, leaving one side.

(2) Turn it over and stuff it with cotton dipped in spice powder bought from a Chinese medicine store.

(3) Sew the last side and add a long rope to decorate it.

Students make sachets by hand and then evaluate them.

(4) Dance with Poems

(Host): Students, do any of you know what the Dragon Boat Festival is? Don’t you know? Let me tell you that the Dragon Boat Festival is also a poet’s day. Poets have written many poems praising the Dragon Boat Festival. Now let’s invite each team to perform a poem recitation. (Each team prepares by itself, and the format can be independently created)

(5) Watch movies or short films about dragon boat racing to celebrate the Dragon Boat Festival

(Host): Students, have you seen " "Dragon Boat Race"? The Dragon Boat Festival Dragon Boat Race is not only a traditional celebration, but also a major sports event! The Dragon Boat Festival originated from the poet Qu Yuan who was dissatisfied with the corruption of the court and committed suicide in the river. The villagers who respected him used loud gongs and drums to scare away the fish and shrimp in the river, and at the same time threw rice dumplings into the river to feed the fish and shrimp to avoid them. Pecking at Qu Yuan's body.

The dragon boat race can be said to be the climax of the Dragon Boat Festival. The dragon boats are more than 10 meters long, decorated with dragon heads and tails, and the hulls are specially carved with lin-like patterns, which are lifelike and lifelike. Each dragon boat can accommodate 20 to 22 people, and they sit side by side. The drummers and drummers at the bow of the boat are Under the guidance of the helmsman at the stern of the boat, and with the cheers of the onlookers, they paddled to the finish line. Now, let me join in the fun. (Play movies or short films about dragon boat racing to celebrate the Dragon Boat Festival.)

(Host): After watching the video just now, do you want to share your thoughts?

The team members enthusiastically expressed their opinions.

6. Budget

Sachet materials and tools: xx yuan.

Other backup expenses: xx yuan.

7. Activities Precautions and Safety

1. Use scissors, needles and other tools carefully;

2. Listen carefully to the host’s arrangement of activities;

3. Before the event, each student must have a preliminary understanding of the Dragon Boat Festival (by checking information);

4. Keep the event location clean and tidy, and clean up accordingly after the event.

The best plan for Dragon Boat Festival activities in jewelry stores 7

1. Activity theme

The origin of the Dragon Boat Festival, the core theme of the ancient Dragon Boat Festival is the harmony between man and nature, the main customs, commemoration of Qu Yuan, " "Li Sao" to promote the patriotic spirit.

2. Activity time

From x month x day to x day, 20xx.

3. Activity content

1. Popularize the knowledge of traditional festivals. The school uses special blackboard newspapers, flag-raising ceremonies and class meetings to vigorously popularize knowledge about the Dragon Boat Festival and guide young people to further understand traditional festivals, identify with traditional festivals, love traditional festivals and live traditional festivals well. In accordance with the principle of "three closenesses", it is necessary to combine the Dragon Boat Festival themed cultural activities with the creation of a national spiritually civilized city, with the activities of "stressing civilization and establishing new trends", with the ideological and moral construction of young people, and through various forms of educational activities, Further stimulate students' patriotic enthusiasm.

2. Hold a traditional theme class meeting for the Dragon Boat Festival. In order to commemorate the patriotic poet Qu Yuan, inherit the spirit of patriotism, and celebrate the traditional festival of the Chinese nation, each class held a theme class meeting before the Dragon Boat Festival. Through various activities such as the origin and customs of the Dragon Boat Festival and reciting Qu Yuan's poems, the patriotic memory of Qu Yuan was launched. The spirit of communism and the upsurge of praising a harmonious and prosperous age. This themed class meeting combines home-school linkage and is open to parents to create an overall atmosphere of traditional festival education.

3. Carry out three "one" activities: an activity to learn how to make rice dumplings to experience the fun of traditional festivals; a special educational activity for the flag-raising ceremony; and an educational newspaper with a Dragon Boat Festival theme.

4. Extend and expand thematic educational activities, requiring students to discuss how to face the numerous foreign festivals, such as Christmas and Valentine's Day.

4. Activity requirements

1. Strengthen leadership and organize carefully. Taking this theme activity as an important measure to implement and promote the "Two Guidelines" education and promote the national spirit, each class continued to explore traditional festival education methods that students loved. Develop practical activity plans and implement them carefully.

2. Innovate forms and strive for practical results. It is necessary to continuously innovate the forms and carriers of activities, continuously enhance the mass nature, attractiveness and appeal of festival cultural activities, and strive to enhance young students' awareness of celebrating traditional festivals.