Why did Zhao Benshan change the stage of Shenzhen Liu Laogen to "Liu Laogen brought a pot of happiness"?

The key is whether the benefits can be greatly improved after the reform. Is it high-end or civilian? Is it based on people in the north or developing believers in the south? This all needs comprehensive consideration. Put forward some humble opinions without knowing it, hoping to help this mountain. Call this name right away. Drinks are essential. We should immediately register the trademarks of alcoholic soft drinks such as "Hi", "A pot of Hi" and "Bring a pot of Hi", actively develop low-alcohol wine with a temperature of about 20 degrees based on sake, and pack it in a 200 ml hip flask, giving full consideration to the separation of male and female flavors and fragrances, so as to make it sweet and salty.

Shenzhen's "Liu Laogen brings a pot of happiness" dinner theater is another brand-new cultural brand after Liu Laogen's big stage. "Bring a pot of happiness" is the most classic lyric in the Northeast Errenzhuan, which is passed down from mouth to mouth in the Northeast, and at the same time it is extended to "bring a pot of good wine, enjoy it with friends and family, and get together". This new form of expression, which combines traditional northeast folk customs with modern fashion literature and art, was first chosen in Shenzhen.

After Liu Laogen entered Shenzhen from 20 14, it experienced a period of "acclimatization" and the box office has been unsatisfactory. In fact, the box office of Liu Laogen's big stage has dropped by 30% to 40% this year. It is in this case that producers began to explore the transformation and upgrading of the big stage. Sun Hongwei, the person in charge of the project, said: "The traditional theater is more formal, but modern people actually come to the theater to enjoy a relaxed environment, where everyone can eat, drink and chat while watching the program.

After the transformation, the newly renovated Shenzhen "Liu Laogen brings a pot of hi" New Year's Eve Theater, whose core consumer group has been adjusted from middle-aged and elderly people to the mainstream urban population dominated by young people, completely subverting the traditional theater mode of Liu Laogen's big stage. Today's theater is centered on a 360-degree panoramic stage and a large LED screen, surrounded by stepped open seats, with actors performing on the stage and the audience sitting around the table.

At the same time, Liu Laogen's big stage no longer uses the original ticketing model, and all the income comes from catering consumption. After reopening, Sun Hongwei said that after "bringing a pot of happiness" to test the water, this experience will be gradually extended to other Liu Laogen stages in the mainland next year.

It is reported that the transformed stage of Liu Laogen will no longer only perform duets, but will be transformed into a variety show with a fixed cast and more performing stars invited to join.