A few questions about board shoes.

If it was bought in Hong Kong, it should be true. After all, Shebo Street in Mong Kok has enjoyed a high reputation for many years. Many people go shopping there. . Are they all going to buy fakes?

The full name of "DUNK SB" is DUNK LOW(HI) PRO SB. In the past, "DUNK" was just a pair of ordinary basketball shoes, but now "DUNK" has been injected with more fashion elements by Nike, and zoom air and thick-tongued "DUNK SB" have gradually become the backbone of Nike skateboarding shoes.

As the most mainstream shoe at present, SB's popularity and influence are not comparable to those of BAPE Special Zone and other street brands.

The improved retro shoes, originally only for skateboarding, have now become a symbol of the trend.

This time let's introduce the basic information of SB system. ..

First of all, what is SB?

Nike's two sub-brands specializing in producing retro sports shoes are Le and SB. Among them,. Music, as the exclusive symbol of the original basketball sports shoes, is not enough to become a sub-brand.

SB is the exclusive symbol of Nike skateboarding sports shoes (referred to as "skateboarding").

How to distinguish SB from ordinary retro shoes? Let's talk about the difference between SB and ordinary retro shoes.

First of all, in terms of categories, SB is a skateboard shoe and LE is a basketball sneaker.

Secondly, every shoe in SB series is strictly controlled in quantity, so the commemorative value is usually higher than that of ordinary shoes. (... naturally, the value of RMB is also ...)

In terms of appearance and performance, take DUNK series as an example.

First, the tongue of SB shoes is sewn with the "NIKE SB" logo, while the logo of ordinary dunk on the tongue is "NIKE". In addition, the logo of AIR Force One is Nike Air.

Secondly, the tongue. The tongue thickness of SB dunks is usually several times that of ordinary dunks. This is a design to protect skateboarders' ankles. In Guangzhou, wearing a thick tongue over trousers has become a fashionable way. ..

In terms of shoelaces, ordinary DUNK uses wide textile shoelaces, while SB uses thick shoelaces.

Third, look at the insole inside. Ordinary dunk insoles are printed with "NIKE" and its swoosh logo. Le DUNK insole is printed with "Le" logo. Different from the first two, all insoles of SB shoes are printed with a grinding mark similar to footprints. The word "NIKE SB" is printed on the heel of the wear mark. In addition, there will be two attached Zoom Air under the insole of SB shoes.

Fourthly, the outsole edge of SB shoes has more than ten grooves. In fact, other skateboarding sports shoes such as D.C. and Timberland also have such grooves. This design is mainly to facilitate the action of jumping up and lifting the skateboard head with the sole of your foot when playing skateboard. The original dunks generally didn't have such grooves.

In the end, there will be a knitted logo on the outside of DUNK SB's heel, which involves a deeper problem, that is, major brands cooperate with Nike to launch SB system.

I don't think there are many street signs you are familiar with ... because Gucci, Fendi, Ecko and other high-end brands are popular now, as well as S& S; Under the influence of brands such as K.MB.Baleno, street signs with low visibility and high price in Chinese mainland are often ignored. But the smell of wine is not afraid of the depth of the alley ... at least in Guangzhou and Hong Kong, there are still many loyal fans of street signs. We call him "hipster"

That's too far from the point. Let's start with two famous street brands, Stuxi and Supreme.

Nike often cooperates with these two brands to launch new SB shoes to squeeze people's wallets.

Regarding the division of labor, it is natural that Nike will provide the necessary equipment and original shoes, and then the street sign designers will promote their inspiration. Then the new shoes will be named after street signs, and the LOGO of this shoe will be printed on the outside of the heel.

Examples are: DUNK SB LOW SUPREME, COURT FORCE HI STUSSY and so on.

After a period of running-in, such SB shoes are of course more and more stylish. So are our wallets. ..

In addition, NIKE big JS also has the habit of cooperating with individuals to launch SB shoes. For example, DUNK SB HI D.U.N.K.L.E of heavy metal band Unkle.

And DUNK SB HI BLUETORRIST who cooperated with Japanese skateboarding team T 19. ..

Of course, when it comes to SB, we have to talk about SB's ancestor dunk. The original intention of Nike dunk is actually a pair of basketball shoes with good adhesion to the ground. For Nike, DUNK is definitely a pair of cross-century shoes with simple design and low technical content. According to the technical content, people often think that the dunk without air cushion is the most primitive one. But the correct order is 1983. In order to defeat its old rival converse, Nike launched the Air Force 1 (the first pair of air cushion shoes), which made them win a great victory in the market and their share price rose steadily. However, in 1985, Adidas made a comeback, and the market of sports products changed greatly. Nike faced the worst financial crisis in history, and its share price fell by more than half in the same year. At this time, in order to reverse the decline, Nike made an action that later affected the whole world. It signed Michael Jordan, a super newcomer at that time, with a huge sum of money, and designed his first pair of signature shoes based on Air Force One. Soon all the top school teams strongly demanded their own team shoes, which was also the reason why Dunk appeared later. When Dunk was released, there were eight completely different colors, representing eight top NCAA teams, including the University of North Carolina, the University of Arizona and the University of Arkansas. In fact, in design, the dunk is based on Michael Jordan 1, so they all have excellent grip performance and a sense of space, which ensures that those excellent players can move lightly and stably on the court, so their performance is impeccable. Therefore, it is no accident that slam dunk became popular in the 1980s.

In 1990s, due to the popularity of new street culture in America, Nike was not only satisfied with its success in ordinary sports, but also planned to expand multi-source production and set foot in street X-GAME. When it comes to street culture and sports brands, Nike was only a second-rate brand at that time. Nike realized that to make a name for itself in street sports, not only good quality and top technology are needed, but publicity is also the biggest problem. So they decided to use the same strategy as playing basketball, that is, using celebrities to bring sneakers. After that, Nike chose the most common and popular X-game: skateboarding as the entry point into the co-branded culture. They signed the famous ZOO YORK skateboarding team at a high price as their message in skateboarding. The publicity strategy is well thought out, but there is a big gap in market positioning, that is, in terms of high-tech content, Nike's products include URL and E-CUE. These two pairs of professional skateboarding shoes adopted Nike's latest ZOOM AIR SQUARE insole technology at that time, which made users feel the air damping effect more obviously, as well as the latest wear-resistant materials and breathable materials. Their positioning is professional skateboarders. But there is no product at the low end, and Nike immediately realized this problem, because Nike knows that the low end is the most important battlefield in the market they need to occupy, and consumers at this level. They occasionally engage in skateboarding as entertainment, but compared with professionals, they don't need so high technical content. But everyone pays attention to practicality and style so that they can wear it at ordinary times. At this time, Nike saw the success of Air Force One in the retro market and couldn't help thinking of DUNK. As far as the market life is concerned, AF 1 is drawing to a close, but the dunk of the market has not been developed at all. Nike designers plan to launch an improved version of DUNK to fill the gap in Nike's positioning in skateboarding.

The final product is our protagonist DUNK PRO SB today. DUNK is reclassified in the new design, including the casual version of DUNK LOW with low tube and the original design of DUNK HI with high tube. There is a more detailed classification in terms of functions. DUNK, as the lowest original design, is positioned as an ordinary casual shoe, which is very material and the most common. Then, as a substitute for the original dunk, the improved DUNK PRO of the ordinary dunk has not changed technically, but changed the design of the tongue of the shoe for the sake of beauty, added a pair of shoes and added a different big match. (BTW: DUNK PRO B is actually DUNK PRO), followed by DUNK PRO SB, positioning low-end skateboarding and high-end leisure. On the basis of the ordinary prototype DUNK, he added a super-thick tongue, which increased the skateboarding feeling and comfort of the shoes themselves, and added a sense of carrying like DUNK PRO. The most important thing is to change the insole into a fairly technical ZOOM AIR insole, and the shock absorption effect is absolutely first-class. Then there is an improved version of DUNK PRO Premium. It can be seen from the name that it is a high-end product, and PREMIUM locates the high-end leisure market. At first, it was intended that all PREMIUM series should be designed with the highest grade brown oil skin. Later, the definition of PREMIUM series gradually changed, but it always represented the best handmade and best materials of DUNK series or a super limited edition. The top is dunk low pro SP. So far, there are only two models. They are Chocolate SP and Zoo York SP. In fact, SP is rarely circulated in the market. In fact, it is just a promotional shoe similar to Nike. It is the best in the eyes of collectors.

Going back to today's protagonist DUNK PRO SB, some people may say that this is just a business activity of Nike, and there is nothing new about copying the original product. Then you are wrong. Although DUNK PRO SB has no advanced technology, in some ways, the significance of DUNK PRO SB is absolutely extraordinary, because it allows users to feel the latest technology with the smallest possible changes, and it can also be said to be a perfect classic and new technology. Of course, the success of DUNK PRO SB is inseparable from Nike's own plagiarism. NIKE basically exhausted the most commonly used means, using celebrities to speak, using celebrities to design different color schemes, using super-limited and the most popular cross-border of other brands recently. With avant-garde color design and quantitative advantages, the success of DUNK PRO SB is inevitable. The advertising effect makes DUNK PRO SB popular overnight, and the price can soar. In the eyes of collectors, several pairs of DUNK PRO SB are definitely the best of the best. Due to Nike's successful improvement of DUNK PRO SB, AIR TRAINER 1 SB and BLAZER SB, which retreated later, are very popular in the market.

Now let's talk about the simple evaluation of DUNK PRO SB, let's talk about LOW first, because I have played skateboarding before, and I also know something about skateboarding shoes of larger brands, such as DC and es. The appearance of DUNK PRO SB seems to be between casual shoes and skateboarding shoes. Because it is based on ordinary dunk, there is no exaggeration of skateboarding shoes, and because he uses one of the elements of skateboarding shoes-thick tongue, which makes him different from ordinary casual shoes. Take a closer look at the materials used for shoes, the arrangement of cables and the sticking of shoes. The conclusion is that it is absolutely first-class in Nike shoes, with neat arrangement and no thread ends. There is absolutely no record of external glue in the paste. Holding shoes in your hand makes people feel good as works of art, and finally, this is the most important evaluation. Let's talk about the feeling of wearing it first. In the simplest terms, DUNK PRO SB gives people the feeling that their feet are wrapped, a kind of comfort that can't be described in words, which is of course due to the credit of ZOOM AIR insoles. It is very comfortable to walk, which is completely different from ordinary dunks. I can clearly feel the existence of ZOOM AIR. The AIR Force 1 retro shoes with full palm Air are definitely more than ten times the winner. When running, I feel the advantages of the original dunk design, which is very good for the terrain. As for the shock absorption when ZOOM AIR jumps, it is absolutely impeccable.