What are the new media marketing methods and channels?

Wechat has 650 million active users and a huge user group, which is like a huge rich mine, attracting many gold diggers. Specifically, on the WeChat platform, new media tools and resources commonly used by enterprises include: WeChat public platform, WeChat personal number, WeChat group and WeChat advertising resources.

new media marketing

2. Sina Weibo Platform

Some people think that Weibo's activity has declined in the past two years. "Many people around us play WeChat and don't play Weibo very much." This is just an illusion. On the one hand, Weibo is different from WeChat. Weibo is social media, and WeChat is social IM. So after the Wang incident, a "special travel line" appeared on Weibo instead of WeChat. On the other hand, those who think that Weibo's activity is declining ignore the stratification of Internet in China and seepage velocity. Weibo Financial Report shows that since its listing, active users in Weibo have maintained a growth rate of more than 30% for nine consecutive quarters. Weibo and WeChat have their own advantages and disadvantages.

? Specifically, on the Weibo platform, new media tools and resources commonly used by enterprises include: Weibo enterprises' self-media and Weibo advertising resources.

3. Q&A platform

Zhihu, Fen-A, Baidu Q&A and 360 Q&A are commonly used in the promotion of new media. Baidu Q&A and 360 Q&A have been used in network promotion for a long time. Although Zhihu appeared late, it has great marketing potential.

4. Encyclopedia platform

The commonly used encyclopedia platforms for new media promotion include Baidu Encyclopedia, 360 Encyclopedia and Interactive Encyclopedia. The encyclopedia platform is the "old media" in the new media, but the status of the rivers and lakes is still unshakable.

5. Live broadcast platform

? The biggest feature of webcasting is intuition, instant interaction and strong sense of substitution. When webcasting is combined with internet finance, webcasting will play a great role in information disclosure, user communication, publicity and customer acquisition.

6. Video platform

In 20 16 years, video content is experiencing unprecedented growth, but so far, the growth of video content has not reached its peak. According to relevant data, by 20 17, 69% of Internet traffic will come from video consumption. Nowadays, many brands have also begun to strategically lay out their own video content, including brand introduction, brand promotion, product promotion, increasing user visits, promoting user participation and business promotion.