How to write a summary of promotional activities

Promotion is essentially a communication activity, that is, marketers (information providers or senders) send out various information to stimulate consumption, and transmit the information to one or more target objects (that is, information recipients, such as listeners, viewers, readers, consumers or users, etc.). ) to influence their attitudes and behaviors. Commonly used promotion methods include advertising, personal promotion, online marketing, commercial promotion and public relations. Next, I'll teach you how to write a summary of promotional activities. I hope you like it.

Chapter 1: Summary report of large-scale promotion activities: the large-scale promotion activities for the seventh anniversary were held in xx-xx165438+1October1February-25th. Due to favorable weather, attractive seasonal commodities and promotional activities, the overall effect is good, leaving a good teaching material for our future work.

The preliminary preparation of this project is very full, involving a wide range. Under the careful argumentation of the store manager and various departments of the company, a set of relatively complete and operable overall marketing manuals has been formed.

In terms of promotion, we have applied the promotion activities aimed at consumer groups, mainly families and housewives, and achieved due results. Consumers responded enthusiastically, fully achieving the purpose of gathering popularity.

In terms of commodities, with the seasonal promotion activities of "hot fresh, only 1 day" and "crazy special price, limited time snapping up", the purpose of charging with the overall news and stimulating popularity and sales volume by using commodities has been achieved. Coupled with the store's display cooperation, on-site promotion. The seventh anniversary broadcast draft we made has made a new breakthrough in the implementation of publicity and the rendering of the atmosphere of buying and promoting. It has given consumers a great impact in vision and hearing, and also left a good reference for our future work.

The 7 th anniversary large-scale literary evening pushed the whole 7 th anniversary to a climax, and the cultural performances in various stores were remarkable. The invitation of suppliers has promoted our company's corporate culture and business philosophy to a higher level. The scene of the general manager cutting the cake with a birthday song gives our employees a cordial sense of family belonging. The above are several important highlights of this literary evening.

We also have certain advantages in weather, geography, people and society. At the beginning of the seventh anniversary activity, the weather suddenly turned cold, which made the seasonal goods in the original newsletter plan hot. This is inseparable from our forward-looking analysis and organization of commodities. Finally, even God really helped us. Coupled with our efforts and good analytical and executive ability, is there anything we can't do well?

However, in the process of planning, organizing and controlling the activities, there are still many shortcomings: in the middle of this seventh anniversary activity, some work in promotion plans, activities and commodities has not been put in place, resulting in some sales losses, which deserves our deep thinking and profound review:

1. Some promotional activities were aborted because suppliers could not be found.

2. Unfortunately, the supervision form has not been implemented.

3. The on-site enforcement of the store is not strong enough.

4. The timely follow-up audit of the mall was not completed.

5. The unreasonable manpower arrangement of the store leads to the failure to give full play to this single activity.

6. The development and procurement of new/sensitive commodities have not been fully implemented, which is the biggest regret of this seventh anniversary.

7. In the seventh anniversary activities, the store has obvious shortcomings in the creative display of some products, which need to be improved.

8. In the seventh anniversary merchandise activity, the store did not do a good job in on-site promotion, sometimes, sometimes not, and did not thoroughly train and track the on-site promotion personnel, resulting in the feedback of some consumers not being collected and unable to be used for reference in future work.

9. During the seventh anniversary activity, the popularity of stores increased, and the sales volume went up. However, the hygiene work was not followed up in time, which led to unsatisfactory hygiene at the door of stores and stores, like garbage dumps.

During the seventh anniversary of 10, some sensitive goods were seriously out of stock, which affected consumers' shopping mood and was a commercial ban. We must seriously reflect! In short, any work should be constantly summarized and reviewed in order to do a good job in the next newsletter. We hope to make the whole short message marketing plan better and implement it better in the future.

Chapter II: Summary of Charity Sale Promotion Activities On June/day of 20 1, a charity sale was held in Catering Street, Xingba Road, Chaoyang District, to support a sky for children in the disaster area-Children's Day Charity Sale. The event was jointly organized by the activity department of St. Noah's Charity Association, Beijing Railway Station, Sina Forum, Sina Rui Blog, Xingba Road Catering Street and Bili Bili African Restaurant for children in disaster areas. Donations were made by caring people from all walks of life, netizens, Sina Forum, Sina Rui blog, Bili Bili African Restaurant, as well as hand-painted paintings and exhibits by children in Sun Village, toys donated by Hongde Jiayuan children led by the fragrance of St. Noah's Tianjin Railway Station, charity sales, auctions and donated materials donated by community volunteers. The outdoor market * * * 2 163 sells toys, trinkets, daily necessities, books, celebrity posters, handicrafts, bags and other items with prices ranging from one yuan to fifty yuan. 5 yuan; Infield charity sale items * * * 1308 yuan; Auction * * * 14050 yuan or more, on-site donation 1790 yuan. The money raised that day was about 193 1 1. 50 yuan will be used to buy 150 sets of desks and chairs for children in Longnan, the hardest hit area in Gansu Province, and the necessities for children's life and study in the disaster area. Donated toys, books, food and daily necessities will be distributed directly to the children in the disaster area by volunteers.

Activity planning purpose

1. Provide 150 sets of desks and chairs for the reconstruction of schools in the disaster-stricken areas in Gansu Province to raise some expenses.

2. Raise and purchase sanitary products for frontline women and children in disaster areas.

3. Collect some textbooks, books and stationery for school-age children in disaster areas.

Activity flow description

1.On May 20th or so, some members of St. Noah put forward the idea of charity sale, discussed the feasibility on a small scale, and made preparations for stepping on the site in advance.

2. Through small-scale discussion, the basic steps and responsible persons from May 22 to 25 were determined: venue liaison (Wanshui Qian Shan), internal liaison (Meng Bing) and planning coordination (empty team, Meng Bing, Huixin and Xiangling).

Collect charity items (Dream Ice, Xiangling) from outside,

Preparation of promotional materials (Wanshui Qian Shan, Jiajia)

3. On May 26th, the contents and methods of activities will be made public (St. Noah's Forum, St. Noah's Blog, some member blogs and other forums).

4. On May 27th, Huixin, Meng Bing and Xiang Ling worked out the tasks in coordination and detailed them, and posted them on the forum special post.

5. On May 28th, after summarizing and coordinating everyone's work, the specific activity place, job position, workflow and type of the charity sale were formally determined, and the final version of the official publicity content was published on Sina's homepage to expand social influence.

6. On May 29th, Huixin updated the detailed distribution and posted it in the special post of the forum.

7. On May 30th, Huixin summarized and formulated the activity flow, which was posted in the special post of the forum.

On May 3rd, 8, Empty Team, Meng Bing, Hui Xin, Yuan Lailai, Lao Zhao, Wan Shui Qian Shan, Yao Hui and Xiang Ling completed the work of collecting, cataloguing, registering, pricing and summarizing charitable items in the volunteers' personal homes.

On the evening of 3 1 day, 9.5, the ppt materials for each member's post and field use were finalized.

10, June 1 official activities, the venue preparation took two hours, and more volunteers arrived, but there was no place that could be completely agreed. The start time was delayed by 20 minutes. The outdoor static store ended 1.5 hours earlier due to the weather, the indoor static store ended 1 hour earlier due to the venue, and the auction house ended half an hour earlier due to the venue.

There are still many charitable items left at the scene.

1 1, June 1 ended at 6 pm, and members of St. Noah took a group photo as a souvenir.

During 12 and June 1 -3, members recalled their dreams, emptied the team, wrote some activity records and summaries, and posted them in personal blogs and forum discussion posts.

Activity result evaluation

1, cash income from charity sale is close to 193 1 1. 50 yuan will be used exclusively for purchasing 150 sets of tables and chairs and maternal and child health products.

2. Accept donated teaching materials, books and stationery collected on site and in advance, which can be directly transported to the disaster area.

Activity summary

Advantages:

1, volunteers from Beijing Railway Station actively participated, and some people with corresponding work experience (Yao Hui, Silk Dance, Wanshui Qian Shan, Yimeng) can quickly find the starting point of work. Silk dance insisted on presiding over the whole auction under the condition of physical discomfort. During the three-hour auction, Bao Shantou always showed every item with a cordial smile, and other volunteers were able to finish their work seriously, especially the volunteers in the outdoor market: Duoduo, Sumomo, Xinxin, Xiaoyao, Wenhuan, Feiying, Bapai, Bear, Stone Collector, Grassland Confused Wolf and California Warriors. It began to rain at 5 o'clock. I have been working hard for charity sale and publicity under the scorching sun.

2. The financial staff of this activity did excellent work on site and the accounts were clear and meticulous.

Disadvantages:

1. There was not enough time to prepare for the activity, and various tasks were not assigned in advance.

2. The publicity time of the event is short and the publicity area is narrow, resulting in fewer buyers in the auction, and some of the lots failed to be auctioned to their due value.

3. Collect the detailed list of articles, the detailed list of donations, the income and expenditure of various charity sales, and the design of the procurement scheme is not perfect enough, which needs to be further summarized and improved.

4. The on-site command is not in place, which leads to the opening 20 minutes late and needs further improvement.

I. Promotional Organizer: * * Supermarket

Second, the promotion theme: "May Day" returns to the society and gives a big gift.

Third, the market effect: According to the staff, the effect is remarkable, with an average of 300 person-times per day.

Fourth, analyze this promotion.

Changdachang Supermarket is a large supermarket chain in Zhanjiang, and Leizhou Changdachang Supermarket is one of its subordinate supermarkets with more than 200 employees. This May Day Golden Week, the supermarket held a large-scale promotion activity, and put one-third of its employees into this May Day activity. According to the person in charge, supermarkets want to take this activity to improve consumers' reputation, and at the same time, they want to master a large number of sales in this golden week and gain some gains in the competition with the top 100 supermarkets. This promotion is mainly divided into three categories.

1. On-site sale:

There are five categories of on-site sales, cosmetics, daily necessities, electrical appliances, beverages and furniture.

Cosmetics are mainly made by manufacturers who directly send salesmen and supermarket employees to be responsible. Daily necessities are clearly marked, and home appliances such as televisions and air conditioners are given away as accessories. All kinds of drinks are cheaper than usual, and all furniture is 20% off.

Second, swimming promotional gifts

Supermarkets distribute advertisements (cosmetics and daily necessities) and leaflets in the names of sponsors' cars and supermarkets.

Third, on-site lottery activities

The lottery method and prizes are flexible, the winning rate is 100%, and various products are promoted by deformation.

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Through a day's observation and understanding, I feel that the whole activity is quite successful, but from my personal point of view, there are still some shortcomings.

I will talk about my views from the following points.

First, advertising

The wording and starting point of the advertisement are not very good, so it should be changed to the consumer's point of view. The music at the bottom of the advertisement should also be suitable for the hearts of most consumers, and different music should be played after different blocks.

Second, the enthusiasm of employees.

"May Day" Golden Week will increase the number of guests, and the working hours will be lengthened, which will lead to the passivity of some employees. According to the national regulations, the employee's subsidy should be tripled. According to the staff, it's just the processing fee according to the usual salary, and there is also a meal. Therefore, the enthusiasm of employees directly affects the promotion effect.

Third, enhance competitiveness.

A establish an innovation system, strengthen self-quality construction, and ensure that hardware passes the customs and software is in place.

Improve the management system. A good management system is the guarantee for the smooth implementation of supermarket strategies and schemes and the continuous success of enterprises. Strive to achieve detailed division of labor in supermarkets, clear rights and responsibilities, and effective supervision.

Improve the training system. Modern enterprises are people-oriented, and excellent employees are the key to their survival and development. Supermarkets should improve the system of employee education, training and welfare treatment, establish the system of employee pre-employment training, communicate effectively with employees, and ensure timely education and clear rewards and punishments.

Make full use of marketing concepts. Remove the ideological burden of employees, do a good job in receiving and handling customer complaints, and actively explore and consolidate the market.

Make a good log and monthly record. Managers must report their work and the occurrence and handling of emergencies in writing every day. Supermarkets should also hold regular staff meetings to sum up experience, motivate employees and set development goals.