Joke Collection Website - Talk about mood - Volkswagen Pu Sang, Peugeot 505 ... Do you still remember the first car that a joint venture car company entered China?
Volkswagen Pu Sang, Peugeot 505 ... Do you still remember the first car that a joint venture car company entered China?
Shanghai Volkswagen
Volkswagen Santana (Pu Sang)
Santana is a household name in China. In April 1983, 1 1, Volkswagen Santana officially went offline. This hand-assembled car slowly drove out of an old factory building in Anting, marking the official birth of the first joint venture model in China.
19841June 0 10 signed a joint venture agreement in the Great Hall of the People, with 50% capital contribution from China and Germany. 1985, Shanghai Volkswagen automobile co., ltd was formally established, and the first production line was built. Volkswagen brand began to embark on the road of crazy gold digging in China, and "Santana" became synonymous with successful people at that time, with a price of more than 200,000 yuan! Although there will be joint venture car companies producing models in China in the future, everyone will undoubtedly regard Santana as a "benchmark". Regardless of the length, space, power and even the sound of closing the door ... Santana is always "compared".
Later, the "old Pu Sang" in our hearts was born. At the end of 1990s, Shanghai Volkswagen introduced the "Shanghai Santana 2000" model, and the body was lengthened from the B-pillar by 100mm, making the rear row more comfortable. In 2004, the "Excellent Santana 3000" model was introduced, and the inverter air conditioner, electric control window and other configurations were added. At this point, Santana has also become the longest-selling car in China market. From the driving school to the road, Santana is everywhere, and the classic advertisement of "owning Santana and traveling all over the world is not afraid" still echoes in the minds of car buyers.
(childhood dreams? Car Pu Sang Travel Edition, and a car parked in the downstairs of the car)
Some friends will ask, where did Santana 4000 go? In fact, Santana 4000 is a "bounce ticket". At that time, it had become a brand-new model developed by Shanghai Volkswagen for the domestic market, which had nothing to do with Santana on the Passat -B2 platform. Familiar friends already know that Santana 4000 is LaVida, which once dominated the compact car sales list.
Today, Santana has changed from a B-class car to an A-class car, and the price has dropped from 200,000+to 654.38+ million. LaVida, once a derivative model, has already ranked among the top three compact car classes, and its brother FAW-Volkswagen Jetta has also become a low-end sub-brand of Volkswagen in China, and continues to deeply cultivate the China market. Compared with their current situation, SAIC-Volkswagen Santana is still standing still, which is inevitably awkward.
FAW-Volkswagen Audi
Audi 100
After talking about the Volkswagen brand, of course, we have to talk about its luxury brand-Audi. 1988, 17 In May, after five rounds of negotiations, FAW and Audi signed the Technology Transfer License Contract for FAW to Produce Audi in Changchun, which is the first luxury car technology transfer contract in the history of China automobile industry.
1988, the third generation Audi 100 (code C3) began to be produced and supplied to the market in China. However, as a brand of Volkswagen Group, Audi was not included in the production system of FAW-Volkswagen at that time, and its sales models in China still adopted the "license production" model. With the continued popularity of Audi brand models, both FAW and Volkswagen have realized the great potential of the luxury car market in China. 199 1 year, FAW, Volkswagen and Audi signed a technology transfer agreement, and Audi series products were formally incorporated into FAW-Volkswagen production. At this time, Audi has won the "official car fan" in China market, and the brand expansion speed is getting faster and faster.
In the same year, the Audi 200, which was specially developed for the China market, was officially launched. Audi 200 can be said to be an upgraded version of Audi 100. The appearance of the two cars is almost the same, but the length of the car body is lengthened by 100mm, and the shape of the C-pillar is changed. Later, the second generation Audi A6 (code C5) was introduced to China, and its sleek and elegant lines completely surprised China consumers. At the insistence of Chinese personnel, the wheelbase of China Audi A6 was extended by 90mm on the basis of the prototype, and the length of the car was also increased by 100mm at the same time.
In 2005, when the third generation A6 (code C6) went on the market, Audi had added the symbol of lengthening "L" after the car name. On this A6L, the depth and breadth of cooperation between FAW and Audi are far greater than before. The cooperation covers power system matching, chassis bus layout, suspension adjustment and so on. The A6L's entry power was replaced by a technologically advanced 2.0TFSI engine, and a 3.0TFSI engine on the top model was also introduced. The fairy tale of A6L began, and Audi's reputation as a "lamp factory" was further enlarged.
Today, A6L is still the leader among luxury C-class cars, but its first impression as an "official car" has gradually faded due to its sporty exterior kit and highly scientific interior upper body. As one of the car companies that know China consumers best, Audi has been striving to maintain its market share and attract more young consumers' attention and purchase through product strategies that are in line with China's national conditions, such as sports appearance, longer wheelbase and small-displacement engines.
Guangzhou Peugeot
Peugeot 505
If you ask the car buyer where it can be called "Detroit in the East", the car buyer will not hesitate to answer you "Guangzhou". Guangzhou has always been the blessed land of China's automobile industry, and the local automobile enterprises here have always been the evergreen trees of the domestic automobile industry. But there are exceptions to everything, that is, Guangzhou Peugeot, one of the earliest joint venture car companies in China.
1985 On September 26th, Guangzhou Peugeot Automobile Co., Ltd., jointly funded by Guangzhou Yangcheng Automobile Factory and French Peugeot Automobile, was formally established in Guangzhou, becoming the second Sino-foreign joint venture automobile enterprise in China. At that time, the first model produced by Guangzhou Peugeot was not a car, but a Peugeot 504 pickup truck assembled by CKD (imported parts). Later, Guangzhou Peugeot gradually began to produce 505SW8(8-seat station wagon) and 505SX (car). At that time, Shanghai Volkswagen only had Santana, and Beijing Jeep only had 6420.
I believe that Guangzhou, which knows a little about cars, must have heard of Peugeot 505 after 70 s and 80 s. As the "Lion King" of that year, Peugeot 505 adopted a front longitudinal and rear drive structure with a weight ratio of 50:50, and was equipped with a 2.0L front four-cylinder engine. The wheelbase of 505SX car is 2723mm, and that of SW8 Travel Edition is exaggerated 2900mm! This was already the standard size of medium and large cars at that time, so the joint venture opponent of Peugeot 505 was not Santana, but directly aimed at Audi 100, the predecessor of Audi A6L mentioned above.
At that time, Guangzhou was at the forefront of reform and opening up, and "some people" became "rich" first. As the most luxurious flagship car at that time, Peugeot 505 was once in short supply. 199 1 year, the market share of Guangzhou Peugeot reached 16%, 1992, and Guangzhou Peugeot reached the peak of sales, with a total of 20,404 vehicles sold in the whole year.
The French who clearly hold good cards will "die" on the issue of sovereignty. 1one night at the end of 992, the French sold 60 fighter planes to Taiwan Province province of China. China made solemn representations to France and pointed out the seriousness of this problem. However, the French side turned a blind eye and thought that this was just a normal business practice. To this end, China has promulgated a series of corresponding measures, one of which is to restrict the purchase of Guangzhou Peugeot cars by official vehicles. At that time, I mainly bought Guangzhou Peugeot as an official car. The promulgation of this measure dealt a great blow to Guangzhou Peugeot, and its sales plummeted.
1994 "industrial policy of automobile industry" was officially promulgated, which requires that the localization rate of vehicle parts must reach more than 40%. But at that time, the French were used to patent interests. All cars were produced and assembled in the form of CKD imported parts, and they made money by selling imported parts at high prices. Moreover, Peugeot 505' s product strength is relatively insufficient, fuel consumption is high, and there are many small problems. Think about it, fuel consumption is high, it is easy to break, and accessories are particularly expensive. Who wants to buy it? Since then, the sales volume of Guangzhou Peugeot has plummeted, and the Huangpu factory is full of stock cars.
By the end of 1997, Guangzhou Peugeot's annual sales volume was only three figures, and its accumulated losses had reached 2.96 billion yuan, hovering on the verge of bankruptcy. It was at this time that Honda, which formed a joint venture with Dongfeng Motor, aimed at a good opportunity and bought all the property and debts of Peugeot in China at a symbolic 1 USD. At this point, Guangzhou Peugeot officially came to an end, marking the official end of the first era of French cars. At the same time, Guangzhou Peugeot changed its name to Guangzhou Honda, and the era of Japanese cars is coming.
Guangzhou Honda
Honda Accord
1 July 9971day, Guangzhou Honda automobile co., ltd was formally established. At that time, Honda executives threatened to rebuild the dilapidated and aging equipment of the cursor factory, even the kitchen and toilet. Only nine months later,1March, 998, Guangzhou Honda's first Accord 2.3VTi officially rolled off the assembly line, which was also called "Honda Speed" at that time.
"Starting from the world" was the advertising slogan of Accord at that time. Indeed, Guangzhou Honda's sixth-generation Accord increased instead of decreased after it was made in China, and the price was 6,543,800 yuan cheaper than the imported version. Equipped with 2.3L four-cylinder 16 valve VTEC engine, 5AT automatic gearbox, front and rear independent suspension, ESP driving assistance, leather electric adjustable seat, automatic air conditioner, electric sunroof and other configurations, it is both maneuverable and comfortable, and it is difficult to find opponents in the same level. It is worth mentioning that at that time, the tail of the vehicle was "Guangzhou Honda", which means that "Guangzhou" and "Honda" are half families, and * * * started a new journey together. Car buyers often see the sixth generation Accord on the streets of Guangzhou, which proves from another side that the manufacturing quality of Guangzhou Honda is excellent.
The "hard bone" in front of Guangzhou Honda also has the requirement that the localization rate must reach 40%. At that time, Guangzhou Honda and Japan Honda conducted nationwide surveys to integrate suppliers and resources, and Japan Honda also produced its own supporting system for reference. After many efforts, the 40% localization rate, which was originally expected to take 18 months to complete, was advanced to 15 months, and "Honda speed" was verified again.
With high cost performance and good maneuverability, the latest and strongest sixth-generation Accord at that time naturally became the first choice for consumers. Even in the range of 300,000 yuan, the sixth-generation Accord is still in short supply. In 2000, Guangzhou Honda began to implement the transformation of increasing production. The actual output of the sixth-generation Accord in that year was 32,208 vehicles. This is a milestone of Guangzhou automobile industry, and it is also a goal that Guangzhou Peugeot has been unable to achieve before. Since then, the sales and word-of-mouth of each generation of Accord have accumulated from here.
In 2003, Guangzhou Honda followed suit and launched the 7th generation Accord, which surprised everyone at that time, because Guangzhou Honda actually stopped production of the 98 Accord as a "cash cow" and made a vertical replacement. However, the market performance proves that Guangzhou Honda's "adventure" is successful. A few years ago, 98 Accord 2.3L models were still selling 299,800. By the time the seventh-generation Accord 2.4L went on the market in 2003, the price had dropped by 40,000 yuan to only 259,800 yuan. At the same time, 2.0L was decentralized to 229,800 yuan, which met the needs of family car consumers at that time.
The reduction in price means a substantial increase in sales. After Honda completed the transformation of 654.38+0.2 million vehicles per year in February 2003, the Accord sold more than 80,000 vehicles that year, and the remaining 30,000 vehicles were distributed to the Odyssey and the newly launched sedan Fit. Accord has become the sales king of medium-sized cars, accumulating a large number of word-of-mouth and Honda user groups. We all know the later story, whether it is the eighth generation, the eighth generation and a half, the ninth generation, the ninth generation and a half, until the tenth generation now, the Accord is still brave and skillful in the domestic mid-level car market, and the younger it is.
Starting from 1999, Honda successfully opened the China market with the Accord, and the Accord later consolidated its position in the rivers and lakes by winning the middle and high-end car sales champion for four consecutive years. From 1999 to 2009, Accord became the first medium and high-grade car in China. From 2009 to 20 17, Accord broke 2 million cars in only 8 years. In the future, its legend will continue.
Due to the time and space constraints, Mr. Boucher only listed a few models that he personally thought were classic and had historical precipitation, but I believe you can also list many classic models that entered China for the first time, such as Toyota Camry and Duke Nissan, all of which have made great contributions to the promotion and development of China automobile industry without exception. Although they may have disappeared now, they will live in our hearts forever.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.
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