What does the enterprise use to publish soft articles?

Let's talk about conceptual things first. As the name implies, it is a "text advertisement" written by the marketing planning of an enterprise or the copywriting of an advertising company, as opposed to hard advertisements. Compared with hard advertisements, the reason why soft articles are called soft articles lies in the word "soft", just like needles hidden in cotton, which are invisible to the enemy. All the above are one-sided words. Now let's talk about the advantages of online promotion of soft texts: First, the cost performance is high: the cost is generally hard advertising 1/20. Second, it is more credible: the online promotion soft article comprehensively and clearly expounds the true and reliable news events to the public from the perspective of news and news expressions. Reprinted by many media, it is easier to be accepted and trusted by the audience. Third, timeliness: the basic characteristics of news soft articles are freshness and reporting the latest events to the audience quickly and timely. In this way, the audience will be more interested and may be spread by word of mouth. 4. Continuity: News soft articles can continuously report the development process of events, which not only allows the audience to fully and comprehensively understand the content of events, but also allows the audience to continue to pay attention to the theme of news events, which is the purpose of continuous publicity first. 5. Preservation value: Online promotional soft articles can be simply and completely preserved for a long time for future reference. 6. Multicast: Soft articles promoted by the network are easy to be reprinted and can be disseminated twice or multiple times. Seven. Wide audience: The publishing platform for online promotion of soft articles is wider, including forums, QQ groups, Weibo, news websites and so on, so the audience is wider.