Knowledge about car brands that even 20-year-old masters don’t know

Car brand knowledge that even 20-year-old masters don’t know

Mercedes-Benz’s three-pointed star logo can be said to be one of the most recognizable car logos in the world. The most widely circulated saying is It reflects Daimler's own ambition to develop in all fields of sea, land and air; in addition, at that time, Mercedes-Benz won many awards and excellent results in various motor sports, and the winning driver was awarded a laurel wreath. , and this laurel wreath is also the decoration around some Mercedes-Benz logos.

BMW’s predecessor was the Rapp Aircraft Engine Manufacturing Company in Munich, Germany. Later, the company was renamed Bayerische Motoren Werke AG, which is also the BMW we know well. The blue and white in the car logo are taken from the blue and white Bavarian flag. Later, this logo was also used by a magazine to represent the constantly rotating propeller, always reminding people of BMW's achievements in aircraft engine technology, which is also the "blue sky". The origin of "white cloud".

In fact, the establishment of the three BBA companies is more or less inseparable from Mercedes-Benz. For BMW, it is thanks to Max Feliz, a talented engineer from the Daimler engine plant, whose outstanding R&D capabilities led to the reorganization of the company, and later BMW was born; and for Audi, it is also thanks to the genius from Daimler Engine Plant. August Horch of Mercedes-Benz made Audi what it is today precisely because he resigned from his position as Mercedes-Benz vehicle manufacturing workshop manager.

The first circle of the Audi logo was Horch Company (August Horch&Cie) founded by Horch himself. Later, due to differences with the board of directors, he left Horch Company in anger and founded another company. Audi, also known as the second circle; in 1932, the Great Depression of the world caused the luxury car market to shrink sharply, and the German automobile industry suffered huge losses. In order to keep major manufacturers operating, the German Saxony Bank provided loans to many automobile companies. The business is required to be based on four automobile companies - Horch, Audi, DKW Miracle (the leader in the motorcycle industry at the time) and Wanderer (which produces bicycles, motorcycles, and cars). This is what is in the brand logo. The origin of the four circles. The birth of the name Audi is also very interesting. Since Horch lost the lawsuit, he could no longer use the word "Horch" (translated as listening in Chinese), and "listening" is written as "Audi" in Latin. This idea It was Horch's son who casually gave Horch some advice when he was doing homework. Unexpectedly, Horch adopted it and still uses it today...

The designer of the Volkswagen VW logo is an engineer from Porsche. Lowndes Xaver Remus, but the car logo designed at that time was still pure black. The letter "V" at the top was taken from "Volks", symbolizing the people, and the letter "W" at the bottom was taken from "Volks". "wagen" symbolizes the car.

Later, due to the Nazis, Nazi elements such as gears and fans were added to the outside of VW to symbolize the crazy development of its heavy industry. Later, after World War II, the Volkswagen logo underwent a complete change, not only deleting the original The color of the Nazi symbol and trademark also changed from black to blue and finally to white. After adding the blue background, it is the car logo we see now.

Who designed the Porsche logo? It turned out to be Franz Xaver Reims, the brother who designed the Volkswagen “VW” logo! According to Remus' idea, the background of the new car logo draws on the black and red flag and shield-shaped logo of Württemberg-Hohenzollern. The logo is divided into four areas, with antlers on the upper left and lower right, and black and red on the lower left and upper right. banner. In addition, since Stuttgart (the location of Porsche's headquarters) is rich in all kinds of precious horses, this high-leaping horse naturally became the central part of the logo, which is also consistent with Porsche designers' pursuit of dynamic and controllable concepts. .

Speaking of Rolls-Royce, everyone knows and understands it, but few people know the story behind the car logo. There are two large letters R in the Rolls-Royce logo, which represent the two founders of the Rolls-Royce brand - Charles Stewart Rolls and Frederick Henry Royce. The stacked design reflects the friendship between the two. relationship.

In fact, the original color of the car logo was red, but later due to the death of 70-year-old Frederick Henry Royce due to illness, in order to commemorate this great master, Rolls-Royce's double R car logo changed from red to black, and the red car logo will appear. On some models of great significance.

As for the origin of the goddess of celebration, it seems that she is not as tall as everyone imagined. At that time, Lord John Montagu founded the magazine "Automobile Illustrated". He himself can be said to have a successful family and a promising career. However, the hero has a hard time with beauty. Montagu had an extramarital affair with his personal secretary, 22-year-old Eleanor Thornton, and the two had an illegitimate daughter. The Lady of Ecstasy was designed by the sculptor Charles Sykes commissioned by Lord Montague. The woman in the sculpture stands with the wind, her index finger resting on her lips, symbolizing the secret that the two cannot tell. Who would have thought that such a design would be loved by many car owners, and Rolls-Royce also took advantage of the situation to redesign the Goddess of Ecstasy, which has since become synonymous with Rolls-Royce luxury and elegance.

Mazda’s car logo has gone through complex and lengthy changes. Some people say that the English name “Mazda” comes from the pronunciation of the surname of Mazda’s founder Jujiro Matsuda (Matsuda), while others say it comes from Ahura Mazda, the supreme god and god of wisdom in ancient Iran, was regarded by the ancients as the "only true creator".

The Mazda logo we see now is actually a new logo launched after Ford invested in Mazda in 1997. The logo has an oval outline, and the middle part looks like a seagull spreading its wings, symbolizing Mazda. Flying into the future; and this small wing and the oval together form the shape of an "M" letter, representing the initial letter "M" of Mazda.

As an evergreen tree in global car sales, Toyota's success is witnessed by everyone. The "three-ring surrounded" car logo is deeply rooted in the hearts of the people, and the story behind it is also quite originary.

First, let’s talk about the origin of Toyota “TOYOTA”. Japanese people still like the number "8" very much, mainly because the Chinese character "eight" in "8" is small at the top and large at the bottom, which symbolizes "prosperity". Therefore, 8 is sometimes regarded by the Japanese as a symbol of giving. The company brings a symbol of good luck; in Japanese, "TOYOTA" requires eight paintings to be completed, so it was adopted as the name of the car logo. In addition, the red letters imply Toyota's younger and more avant-garde development direction.

The Toyota "triple oval" logo we see now was actually born in 1989. It is impossible to verify who designed it, but the meaning is very profound: one horizontal and one vertical two ovals. It symbolizes Toyota's close connection with customers, while the outermost oval symbolizes the earth, implying Toyota's vigorous ambition to expand the market and go global.

The "Ford" in the Ford logo represents Henry Ford, the founder of Ford Motor Company, and this artistic font design came from Harold Wells (then Chief Engineer, Ford Motor Company). In 1927, Ford launched a new generation of Model A and added an oval blue background to the logo. After that, the Ford logo went through various changes such as without a background and adding a shield logo. Until 1976, the Ford logo with a blue oval background returned and is still in use today.

The name "WEY" is inspired by the transliteration of "Wei", the surname of Great Wall Motors founder Wei Jianjun; and WEY's brand logo looks like the number "1" at first glance, but if you look closely, it actually contains Mystery - The logo is inspired by Baoding, Hebei Province, WEY's headquarters and Wei Jianjun's hometown. In front of the Zhili Governor's Mansion in this ancient city, there was once a tallest flagpole in the country, the "Baoding Governor's Mansion Flagpole". This design While paying tribute to his hometown, it also expresses WEY's vision of producing benchmark SUV products.