People in the industry talk about the strategy of choosing ceramic tiles-industry spit articles

? Industry-related, I have rolled in major factories and small factories in Foshan, and I have climbed in ceramic tile e-commerce companies, which is considered qualified to speak.

? This strategy has a large space and consists of two parts, including industry articles and cross-review articles. I hope you can have a deeper understanding of this product after reading it and avoid stepping on more pits. If you have any questions about choosing tiles, please leave a comment and I will take the time to answer them one by one. ?

Throw the conclusion first:

1, if you are a rich local tyrant, go to Foshan to find a super-first-line brand to buy their expensive bricks, and the quality will not be a problem; ?

2. Most local shops, especially provinces and cities far away from Guangdong, are more likely to buy fakes;

3, the most cost-effective, is the factory products that OEM mid-range and above products for large factories. ?

4, online shopping for tiles, there is indeed a conscience shop, but there are still many pits;

5. Currently online, including some apps, such as somewhere, easy to live, small X books, etc. All tile quality inspection methods are nonsense; ?

First, the true meaning of the ceramic tile market?

All right, let's talk about it bit by bit now. ?

First, there is no need to explain. Everything expensive for first-line manufacturers is reasonable. This article is only suitable for local tyrants, and it is very possible to pay 5-6 times the price for the same quality. ?

Second, tell a story to understand. Once in a factory, I was famous. A relative of an executive opened a shop in Hunan on behalf of a brand of products. This relative hardly orders goods in the factory and has been complaining about the bad market. However, since I opened the store, I have bought several houses and several luxury cars. We visited the store and many customers came to the store. ?

Why? The cost of the cottage is about 10 (800 bricks), and 2-3 cartons are enough. Feel the profit in the middle. ?

The farther away from Guangdong, the more difficult it is to supervise. Many brand exhibition halls are opened by ceramic tile people in Foshan. In order to make money, please ask the local clerk to place an order directly without going through the store. We have heard many such things. ?

Conscience shops or conscience shop assistants certainly have them, but how many products can't be identified because of the deep water in this industry? ?

Third, the most cost-effective, is it a factory product that OEM mid-range and above products for large factories?

This is well known to people in the industry, especially foreign trade companies like to cooperate with such factories. The product quality is good, the price is favorable and the brand awareness of foreign customers is low. Generally, such factories not only have their own brands, but also help other brands to contract production. Their goods are scattered. As long as brand cartons and bottom label products are not produced and the interests of local brand agents are not harmed, they can be sold anywhere in the country.

(Classic foreign trade packaging, there is only English logo on the carton, but there is no logo on the back of the tile, and there is no manufacturer information and contact party? Type, customers can't skip foreign trade companies to find manufacturers)

A relative doing quality inspection once told me that a big brand (the kind that CCTV often advertises) came to their factory for branding, and even asked to lower the product standard before leaving the factory. The reason is that their various agents have different levels and must reach the same level of market sales.

Because such appearance and packaging standards can be achieved by any factory, the quality of such tiles on the market is also uneven. Therefore, for enterprises that continue to help big brands OEM production, the quality of their bricks can be assured. And their products with the same quality standards as big brands can be 30% or more cheaper, so they have the highest cost performance. ?

But I can tell you that you can't find such a factory without knowing people. ?

Fourth, regarding online shopping for ceramic tiles, there are actually only three types of ceramic tile shops at present.

1, brand store direct sales

2. E-commerce brand?

3. Personal store?

Let's talk about these three types of shops respectively.

1, brand direct sales, representing new Zhongyuan, Oushennuo and the like?

There are two modes of local delivery and Foshan delivery. It's hard to say that the local delivery is genuine. ?

If you believe in this brand, this is one of the choices. But I can tell you clearly that what they sell is definitely not the most cost-effective product. There are hundreds of ceramic enterprises in Foshan novels, and some even have 3-4 brands. Why are there so many brands, and only 10 is operating today when e-commerce is so mature? ?

The key reason lies in the complicated interests of agents and related parties. ?

Once the product is open to the internet, the price will be transparent, and all agents will have no money to earn. And agents bring hundreds of millions of achievements to ceramic tile enterprises every year. Who dares to open this mouth rashly and stab this knife in the wallet? This is a well-known fact in the whole industry.

Most ceramic business owners are too lazy to do e-commerce business. They not only need a new team to operate, but also have great risks. If they are not careful, the agent may resist.

Even the big brands that are on sale now, go to the exhibition hall in Foshan to see which ones are not hundreds of styles, and they can only sell dozens of models, and the styles are homogeneous and the quality is average. They must leave new models and profits for agents to avoid harming their interests.

2. Have an e-commerce brand?

In fact, it is very simple to understand. All e-commerce private brands are packaged and sold by their own brands after being supplied by manufacturers. Because none of them are productive. ?

Therefore, the product quality of this kind of shop can be said to be uneven, and the key is the supply of this shop. If you are lucky, you will meet the products mentioned in my third point and help big brands to do OEM work. Unfortunately, I met someone who specializes in selling small workshop products. I used to work in the first store of a certain category. In order to increase profits, after the sales volume came up, I changed the supplier to a small workshop that produced the same model. ?

3. Personal store?

In fact, most of the individual shops are part-time jobs in the tile industry. If people outside the industry go to the tile factory to get the goods, few tens of millions can't get the agency price or preferential price, which is a great venture capital for any individual. And practitioners have a way to ship in small quantities on the basis of low prices, which is the advantage of opening their own stores. In terms of quality, it mainly depends on the nature of the factory where the employees are located. ?

? (The price of tiles on a treasure ranges from more than 30 to more than 100. )

Second, market education is nonsense.

Open a separate title to explain the importance of tile market education now. ?

To sum up, the current strategy of finding ceramic tiles online is to find them from two aspects:?

1, tell you what a famous brand is now; ?

2, test method: scrape with a key knife, sprinkle water on the back, knock and listen to the sound, write with an oily pen and then wipe it clean, find a few people or a car will not break; ?

Try going to the exhibition hall and saying to the boss, "The boss gives me a brick and I'll take a car to press it."

I guess that's the boss's face.

Lamentation is an unreliable method, but all brands and sellers tacitly promote this method. Many official WeChat accounts, unknown so, were copied and pasted by Du Niang, which spread widely and cheated one owner after another. ?

I think three factors are the most important, which affect the quality and beauty of your floor?

1, water absorption; 2. Surface hardness; 3. Impact resistance; ?

1, first water absorption?

What does water absorption affect? For the simplest example, it will affect how many years your floor will change color! The picture below shows the address of the house I rented before, which will be renovated in about 4-5 years?

? (At that time, the focus was not very clear when taking pictures, but it was actually obvious. )

How did this black stain come from? It is the sewage after daily cleaning that seeps into the gap between bricks, seeps into the brick embryo over time, and finally appears on the brick surface. This discoloration is irreversible. If you focus on it, it is irreversible and cannot be removed!

Ceramic tiles are fired products. No matter how dense the tiles are, there are always gaps and holes in the blank, which is also the reason why the tiles absorb water. Therefore, to put it bluntly, tiles with low water absorption will appear for a long time, maybe after twenty or thirty years. Tiles with high water absorption rate are more prone to edge discoloration.

It is conceivable that the water in cracks needs to evaporate for dozens of hours, and bricks with low water absorption absorb less before water evaporation, and vice versa. At present, the online water absorption test method basically lets you pour water into the bottom of the brick to see if there are any signs of absorption.

? (On-line water absorption test method)

Bullshit! At present, the national standard for porcelain tiles requires that the water absorption rate should be lower than 0.5%. Even if the poor tile reaches 1%-3%, the naked eye can't see the water seepage! Only the tiles with water absorption above 10% can see the water slowly seeping out, so this method can only be used to distinguish tiles from tiles, and it is useless to compare the water absorption of tiles. In other words, according to this method, all tiles have good water absorption!

2、? Surface hardness, that is, the ability to resist scratches and wear.

The greater the surface hardness, the stronger the wear resistance. The function of surface hardness, from the beginning of decoration, tiles will experience sand nail damage, and when you move in, all kinds of furniture will cause damage to them. ?

Surface hardness is a main index of ceramic tile's self-protection ability. In the process of decoration, even if the protective film is attached to the ground, sand and stones can't avoid touching the tiles. The destructive power of sand is very great (don't tell me you don't know the hardness of sand). If you don't want the newly renovated floor to be covered with scratches, choose products with higher surface hardness. What is the mainstream online cheating test method at present? See the picture below?

? The online scratch test is nothing more than testing with a knife and a key. )

Can test out a ghost!

Ceramic tiles have a set of standards for surface hardness, which is Mohs hardness. Generally, glazed tiles can reach grade 5 or above. Generally, the hardness of this kind of artistic knife and key is only 3-4. It is strange that products with high hardness can be scraped with materials with low hardness. ?

(Mohs hardness scale)

3. Impact resistance?

Simply understood, it is the ability to resist cracking and breakage after heavy objects fall on tiles. Here is another example of my previous landlord's house.

? The house I rented before had a corner on the ground.

? (I accidentally found it when I went to someone else's office, and I took it on the way)

A corner is broken and can't be mended. You said this is my home, and I will show it to my relatives during the Spring Festival. It's not bad. In daily life, it is still very common for some heavy objects to fall to the ground. The better the impact resistance, the less likely it is.

At present, there is no feasible test method on the Internet. ?

After all this nagging, is the online method cheating? What should I do? There is a way to support a test scheme with extremely low cost and digital tile quality level! ?

Third, the data testing scheme

What tools do you need to prepare?

1, bearing scale for baking, with recommended maximum range of 2KG and scale of 0.1g; ; ?

2, Mohs hardness pen, hundreds of pieces on a treasure.

3, solid stainless steel, dozens of pieces.

Testing idea: At present, ceramic tile sellers on e-commerce platforms can basically get free samples, and the specifications are generally 10cmX20cm, or 15cmx 15cm, etc. , and only need to pay the corresponding freight. Choose several products with the same price (or level) you like and come back for horizontal comparison test; ?

1, water absorption?

Weigh the test sample and record it. When the sample is completely immersed in water, it must be kept under the condition of unobstructed back for about 48 hours. Take it out and wipe it clean, and air dry it on both sides 1 hour, so as to ensure that there is no water drop residue on the ceramic tile that will affect the test results. Then weigh them separately. ?

Test water absorption for 48 hours = (weight after soaking-weight before soaking)/weight before soaking?

2. Surface hardness test?

Scrape the surface of ceramic tile with Mohs hardness pen, and gradually improve the grade from grade 3 until scratches appear. ?

3. Impact test?

Use a stainless steel solid ball with a diameter of 50mm and a weight of 500g to drop the sample tile from the height of 10cm, and raise it by 1-2cm each time, and record the height of the broken and cracked tile. ?

Surface flatness and four-sided flatness are also tested online, so why not? There are two reasons:

1. The flatness of all the samples you saw in the exhibition hall is absolutely fine. If there are any problems, will you put them in the exhibition hall? The sample bought by the e-commerce platform is even more meaningless because it is not a whole piece.

2. At present, flatness is a relatively mature technology, and uneven products are basically screened out during quality inspection and marked as defective products. You can buy a batch of uneven goods, which means that the agent/online shop you bought bought a batch of goods at a low price. So please be wary of products that are too cheap. ?

The above test methods exclude all qualitative judgment methods with naked eyes, and only use quantitative data to calculate and speak with data. Digitize all indicators at the lowest cost! ?

Choosing tiles is really not as complicated as you think. Pick one that suits your eyes, use visual inspection, and then cut a suitable price. ?

Then there will be the second chapter of this strategy-horizontal testing. Choose 15 brand tiles, apply the above test methods, and do horizontal tests. The idea in my mind is to take the test data of well-known brand samples as a benchmark to see how big the quality gap between well-known brands and e-commerce own brands and small stores is.

Welcome to my homepage. Have you seen the second chapter of Raiders?

People in the industry talk about the strategy of choosing tiles-horizontal test?

This answer comes from GavinDum, a good user. For more decoration strategies and home experience, welcome to visit the Good Life APP.